Iterable
IterableReviews from AWS customer
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Overall it is a satisfied email tools and proactive account manager!
What do you like best about the product?
Especially when it comes to setting up the email templates for campaigns, it is so easy to apply by select-drag-drop
What do you dislike about the product?
Sometimes I do come across where the preview of the email and send proof was different; especially the alignment; it took quite some time to adjust the alignment
What problems is the product solving and how is that benefiting you?
In terms of metrics, iterable has done an excellent job on it; when it comes to extracting specific campaign metrics, it was comprehensive and complete!
Great ESP! Helps us speak to the right people at the right time.
What do you like best about the product?
We use iterable to launch email blast campaigns for multiple different brands. We also use journeys for content onboarding and welcome series. Iterable is easy to use for a marketer. I would say that if you dream it, you can use iterable to build it. I absolutely love using iterable. Their support team is excellent as well. The support team is great when launching a new journey or doing more complex technical tasks. You can ask them questions or even send them a flow to take a look at to give you peace of mind and have a second set of eyes on something.
What do you dislike about the product?
I would say that iterable is great with all technical aspects. I will say that if something is unfamiliar with HTML or a little inexperienced, it can be a little difficult to build out. But if you ever have any questions, the Iterable support team is there to help you. I would also say that sometimes pulling specific segment analysis is a little difficult. But overall, I really love iterable's platform.
What problems is the product solving and how is that benefiting you?
Iterable is constantly improving its product offerings. I also feel like they are continually adding to their product offerings. They take their client's ideas and really listen to the wants and needs of their clients. Overall, I think that Iterable is a great ESP and a great company to work with.
Great platform for marketing automation
What do you like best about the product?
Live chat support is usually fantastic - you get an answer within 5 minutes 95% of the time.
Workflows work consistently well, and are clear to sort out and start new workflows.
Scheduling and building lists are speedy and painless. Iterable seems to deal with large amounts of data with ease.
Workflows work consistently well, and are clear to sort out and start new workflows.
Scheduling and building lists are speedy and painless. Iterable seems to deal with large amounts of data with ease.
What do you dislike about the product?
The platform is going through something of a redesign and some bits still look a bit dated compared to other bits (for example the reporting section)
Occasionally, data ingestion delays can slow down workflows, which is annoying for time-sensitive workflows.
Occasionally, data ingestion delays can slow down workflows, which is annoying for time-sensitive workflows.
What problems is the product solving and how is that benefiting you?
Iterable was our first marketing automation platform and enabled us to set and forget workflows and then come back to them each month to check on successes and make improvements.
Enabling marketers to get it done
What do you like best about the product?
Iterable's journey builder tool is comprehensive, powerful, and fun to use.
What do you dislike about the product?
Still requires me to get support from internal data engineering resources. Which, to be fair, all marketing automation systems would. But it's even more painful with Iterable, to know that you're so close to doing a thing but you "just" need the data pumped in.
What problems is the product solving and how is that benefiting you?
Iterable enables me to keep software developers focused on software development, and not to constantly get pulled away from work that only they uniquely can do. Marketers can do their thing with fewer barriers.
Highly recommend Iterable to other email marketers, best in the industry!
What do you like best about the product?
The support team is amazing! They are always there to answer any of my questions and will take the time to review/source the correct solution. Also, the team is amazing at accommodating personalization on our account.
What do you dislike about the product?
At the moment, not happy about the new editor that will be implemented.
What problems is the product solving and how is that benefiting you?
Iterable is our one-stop shop for our marketing solution: push notifications, ad-hoc emails, workflows, and SMS.
Cutting edge tech + great CS=huge win
What do you like best about the product?
Iterable is constantly adapting to new trends, which is huge. The UI is relatively easy to use, and the product team is always receptive to suggestions from our team.
What do you dislike about the product?
If you don't keep clean lists MAU counts will add up fast, and the UI can take a bit getting used to.
What problems is the product solving and how is that benefiting you?
Iterable makes sending emails a breeze. From segmentation to analysis, everything can be done in the platform. Excited for the expansion into AI!
Easy to learn platform, excellent support team!
What do you like best about the product?
I like the fact that Iterable is easy to learn, and has a chat function on the site. We also have a great support team who helps us with our questions.
What do you dislike about the product?
I am not the biggest fan of the new template experience rolling out next month.
What problems is the product solving and how is that benefiting you?
Iterable helps us to streamline our email and push building process which helps us keep our process organized.
Iterable is the best ESP (but they still have some work to do)
What do you like best about the product?
Iterable is by far the best ESP I have worked with, and I've worked with a lot. They have a great drag and drop editor, the reporting is some of the best I've seen, and the ability to use dynamic content has been unmatched. The support team is always on top of things, and even if they don't have an answer right away, I have full confidence that they will find an answer, and won't stop until they do.
What do you dislike about the product?
Because Iterable is constantly making improvements, as an end user, it can be hard to keep up with all of those changes. And sometime,s changes are rolled out without thinking about some of the ripple effects they could have on other aspects of the program.
What problems is the product solving and how is that benefiting you?
Iterable makes it so that we can operate seven totally different newsletter projects, yet still, orchestrate that data with our internal UI so that we can see beyond the limits of just one of the projects. This is invaluable for us, as we send literally tens of millions of emails to millions of clients each and every month.
Iterable has transformed how our business leverages email.
What do you like best about the product?
The people I work with at Iterable, the limitless possibilities it offers our business, the evolving product, and so much more!
What do you dislike about the product?
Some of the tasks within the platform are tedious and can be time-consuming.
What problems is the product solving and how is that benefiting you?
Iterable helps us send personalized recommendations to our consumers - enabling a 1:1 relationship.
Always my first recommendation
What do you like best about the product?
The tool truly empowers the marketer to take the reigns of their Lifecycle Marketing program. It's flexible and I rarely run into scenarios where we aren't able to do something - almost anything is possible one way or another. Also I love that you can have a multi-channel strategy all within the same tool
What do you dislike about the product?
I think there are some challenges regarding Catalog syncing and ease of use for our engineering team to maximize the benefits of that feature. Also, sometimes UI changes are unexpected and require a bit of a learning curve which is (minorly) disruptive.
What problems is the product solving and how is that benefiting you?
Adding more ways for my team to be flexible and creative in solving problems. I love that we can get hacky, and many of the releases stay on theme of empowering the marketer.
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