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Getting to data-driven answers fast
What do you like best about the product?
Indicative is really easy to use and allows people to give data-backed answers within minutes. Their support is also responsive and helpful.
What do you dislike about the product?
The moment a query gets more complicated, Indicative sometimes struggles to provide good answers.
What problems is the product solving and how is that benefiting you?
- Daily / Weekly usage metrics overviews
- Analysis of funnels
- Quick data answers to usage questions
- Analysis of funnels
- Quick data answers to usage questions
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Great tool for knowing your customers
What do you like best about the product?
Multi Path Funneling as compared to other analytic tool, it is not possible to visualize this
What do you dislike about the product?
client version is inconsistent (race condition?) sometimes a latter event comes first
What problems is the product solving and how is that benefiting you?
web client side events not in proper order.
My go to analytics tool
What do you like best about the product?
The ability to chart funnels with optional paths is an amazing feature to have!
Also, the ability to see the breakout on a shared as well as per step is amazing.
Also, the ability to see the breakout on a shared as well as per step is amazing.
What do you dislike about the product?
Not much. I do believe their persona setup needs work. Apart from that, everything is pretty good.
What problems is the product solving and how is that benefiting you?
Primary data analytics is done directly on Indicative. Only in cases of unique use cases, is when I go to write my own queries. For everything else, Indicative serves almost all purposes.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
Recommendations to others considering the product:
In case you have segment, it takes you less than a minute to set it up.
Primiere Product, but Expensive
What do you like best about the product?
The interface, and navigation is very easy to work through. Finding things is straight-forward.
What do you dislike about the product?
The price. It is very very expensive. However, it's become a necessity. We do find ourselves considering alternatives, just because of the price tag.
What problems is the product solving and how is that benefiting you?
Management of data and PII. That's really what it comes down to.
Recommendations to others considering the product:
Make sure you do due diligence in selecting your vendor. When you've settled, it is very difficult to switch.
Mapping your user journeys with Indicative
What do you like best about the product?
Indicative has helped us quickly build different user journeys to gain insights into how our users are using our product. By easily loading events, then building funnels and using their explore tool, product teams can now do self-service data discovery.
What do you dislike about the product?
Would love to have more flexibility on how to categorize sessions.
What problems is the product solving and how is that benefiting you?
Driving product teams to do self-service data exploration of user-generated events. We now have teams gaining insights into user flows and providing feedback on the impact of their developments.
Recommendations to others considering the product:
Indicative shares the behavioral analytics space with a couple of tools and their approach to data management and data exploration was the best fit for us since our product does not have a clear predefined user journey. Meaning that being a productivity tool our users use the tool in a non-linear way and Indicative has helped us map out and understand our user journey by easily building upon our events.
Great market growth tool
What do you like best about the product?
It’s ability to enhance the connections of customer data and create a great opportunities for creating new products.
What do you dislike about the product?
I don’t have anything specific but I do prefer more gudiance learning about the program
What problems is the product solving and how is that benefiting you?
Creating the best product for our customers by analyzing and comparing data base
Anne Powell Review of Indicative
What do you like best about the product?
Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.
What do you dislike about the product?
Think this issue was more on our side, but incomplete / oddly tagged data.
What problems is the product solving and how is that benefiting you?
Understanding customer behavior to inform both targeting and overall marketing strategy
Good for teams with varying skill sets
What do you like best about the product?
That it's easy for marketing team to use, data is clear and easy to understand, nice visuals .
What do you dislike about the product?
Nothing to dislike, so far. I would've liked to receive proper training to use it.
What problems is the product solving and how is that benefiting you?
Using indicative has allowed members of product and marketing, with varying skill sets, have the ability to look at data easily.
In-depth, but not overly complicated, website analytics
What do you like best about the product?
Indicative allows us to see the full view of our marketing funnel and customer journey. While I did not set up the system, I have found it very easy to navigate as a user.
What do you dislike about the product?
The dashboards can sometimes take a very long time to load.
What problems is the product solving and how is that benefiting you?
I largely use Indicative to look for trends in our signup rates and sources of high-converting traffic.
Recommendations to others considering the product:
I view Indicative as more of a supplement to Google Analytics rather than a replacement product.
Amazing end-to-end solution
What do you like best about the product?
For us, our main problem was the ability to connect front-end web data with back-end customer data to get a true end-to-end view of our customer. After looking at a number of platforms, Indicative greatly exceeded our expectations for capabilities. The team is amazing. It's rare you come across a SaaS platform that doesn't just want to sell you a product and forget about you but takes a vested interest in your success.
What do you dislike about the product?
Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine. Changing data doesn't apply retroactively so when we add new data attributes, it's only point-forward and we don't have a way to retroactively patch the data into the platform.
What problems is the product solving and how is that benefiting you?
As mentioned above, this allows us to connect our web data with our back-end customer data. It gives us more granularity into the customer behavior of our best customer segments so we can go out and acquire more similar customers.
Recommendations to others considering the product:
Take the time to plan out your data model so that implementation is easy from the get go.
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