Indicative Analytics
mParticleReviews from AWS customer
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Digital Marketing Manager
What do you like best about the product?
Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options
What do you dislike about the product?
Lack of insight into web attribution (GA isn't hooked up -- but not sure if this is unique to our account / is a possible functionality.
What problems is the product solving and how is that benefiting you?
Mobile attribution -- we've been able to budget more effectively across channels because of this.
Recommendations to others considering the product:
Get a tutorial upfront -- it's pretty user friendly, but there are little nuances
Easy to compare metrics
What do you like best about the product?
How simple the process is to see data and how the data can be visualistes
What do you dislike about the product?
Sometimes the data is not accurate or the site is not working
What problems is the product solving and how is that benefiting you?
Finding out where data events are not working properly, identifying where users stop in a process
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