Indicative Analytics
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I love how easy it is to quickly get insights
What do you like best about the product?
I love that it feels like putting a simple Excel formula or SQL query together. It's very approachable without much technical knowledge. It takes very little time to teach a colleague how to start leveraging Indicative.
Even though it's easy, there's a lot going on - so when something doesn't work, it can be frustrating and difficult to figure out why. But your CS team is always very fast and very helpful, so it alleviates all of that :)
Even though it's easy, there's a lot going on - so when something doesn't work, it can be frustrating and difficult to figure out why. But your CS team is always very fast and very helpful, so it alleviates all of that :)
What do you dislike about the product?
Benchmarking can be difficult - particularly, using it to compare how healthy client activity is when using this tool in place of a customer health dashboard (which, to be fair, isn't necessarily how it's intended). But it's powerful enough to work around some of the minor issues i have with it.
What problems is the product solving and how is that benefiting you?
Using it to understand how our most valuable clients are using the dashboard. I'm essentially using it as a customer health dashboard, by tracking actions over time by users of these accounts.
Digital Marketing Manager
What do you like best about the product?
Mobile attribution, visual way of using queries, ease of use, chart options, segmentation options
What do you dislike about the product?
Lack of insight into web attribution (GA isn't hooked up -- but not sure if this is unique to our account / is a possible functionality.
What problems is the product solving and how is that benefiting you?
Mobile attribution -- we've been able to budget more effectively across channels because of this.
Recommendations to others considering the product:
Get a tutorial upfront -- it's pretty user friendly, but there are little nuances
Easy to compare metrics
What do you like best about the product?
How simple the process is to see data and how the data can be visualistes
What do you dislike about the product?
Sometimes the data is not accurate or the site is not working
What problems is the product solving and how is that benefiting you?
Finding out where data events are not working properly, identifying where users stop in a process
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