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BrightEdge

BrightEdge

Reviews from AWS customer

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744 reviews
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External reviews are not included in the AWS star rating for the product.


    Fred L.

A different kind of SEO tool

  • March 05, 2025
  • Review provided by G2

What do you like best about the product?
It's a Swiss army knife of SEO tools. Research, deep dives, technical seo, reporting and AI content generation as well as managed services.
What do you dislike about the product?
The price is a bit high, the learning curve is a few months, and data cube x only displays paid search KD
What problems is the product solving and how is that benefiting you?
Optimizing my site to maintain a competitive edge and stay on top of ai trends.


    Michelle A.

Powerful Tool for Increase Organic SEO

  • March 05, 2025
  • Review provided by G2

What do you like best about the product?
I like that the data and what I need to do to improve are all right there. This tool has so many great features to it I'm still learning new things and ways to increase our rankings and organic SEO.
What do you dislike about the product?
Because of all the great information, it can be overwhelming to learn and understand. I often need a reminder from my Success Manager of where/how to look at things.
What problems is the product solving and how is that benefiting you?
We use to have issues not being found on Google. We're one of the best and biggest companies in the area and when people googled our services we were nowhere to be found. I've realized that with BrightEdge that I'm able to have a little more control over how we rank and moving us up in rankings.


    Hospital & Health Care

BrightEdge Evolves to Meet Your Future Needs

  • January 29, 2025
  • Review provided by G2

What do you like best about the product?
BrightEdge is a constantly evolving platform. The BrightEdge developers are on the bleeding edge so your SEO work can be on the leading edge. They offer new services just as you are beginning to formulate questions about what you need to do next. Their Generative AI tools within BrightEdge help us to optimize keywords, titles, and descriptions. The platforms helps us identify content gaps and generate outlines for new content pages. Their new AI Overview tools are helping us to place our content in Overviews and track where we are showing up. I feel like BrightEdge gives us ever tool we need to stay competitive. And our Success Manager makes sure we know how to use the tools at our disposal.
What do you dislike about the product?
There is so much that BrightEdge offers, it can be difficult to do everything you can do and should do to optimize your website. I could spend half my week every week using the BrightEdge platform to improve my website.
What problems is the product solving and how is that benefiting you?
SEO, website hygiene, keyword assignment, competitive analysis, AI Overviews. We are reducing errors across our website to improve SEO and page ranking. We are able to group pages so our landing pages rank high and all pages receive more traffic. With can see search strings where we don't rank but our competitors do, and make updates to compete on those queries. We now understand how AI Overviews work and are able to improve the likelihood that our content will appear in AI Overviews.


    Juan V.

AI updates

  • January 29, 2025
  • Review provided by G2

What do you like best about the product?
Data Cube X and Content Advisor. And Customer service
What do you dislike about the product?
Nothing I dislike, great customer service
What problems is the product solving and how is that benefiting you?
Expand reach to prospects by using better SEO


    Information Technology and Services

Good to see the AI based capability in SEO

  • January 29, 2025
  • Review provided by G2

What do you like best about the product?
I think for author this is really useful in getting som pre defined schemas and keywords from this AI capability.
What do you dislike about the product?
Nothing as much and i think need to explore more to understand the configuration and usuage.
What problems is the product solving and how is that benefiting you?
I think type of keywords getting prepopulated with minimal configuration


    Financial Services

Recommend BrightEdge to those seeking SEO solutions.

  • January 29, 2025
  • Review provided by G2

What do you like best about the product?
Our biweekly call with our account rep to discuss and ongoing and new projects to improve our SEO.
What do you dislike about the product?
At times it can seem like there is little to nothing to work on, but not frequently enough.
What problems is the product solving and how is that benefiting you?
Helping us improve our SEO ranking across multiple pages.


    Steve S.

Brightedge is a comprehensive SEO tool that provides page-by-page specific recommendations.

  • January 28, 2025
  • Review provided by G2

What do you like best about the product?
The specific recommendations provided on each page provide guidance on where to invest time on improving search performance. With a small team we can quickly focus on areas that can have a quick impact.
What do you dislike about the product?
Research interface can be a bit complex.
What problems is the product solving and how is that benefiting you?
We began using Brightedge to achive improvement in three areas:
- Grow our search traffic
- Help guide content creation
- Guide copywriting for search on existing web pages

Brightedge helps in all three areas, with daily recommendations on where we can focus on improving search performance coupled with a robust research capability that helps us decided which pages to focus on and what terms are important.


    Electrical/Electronic Manufacturing

Great Customer Success Experience to use tools

  • December 31, 2024
  • Review provided by G2

What do you like best about the product?
The great point about BE is their Customer Success team, who can understand a bit of technicalities and guide users on our own pace. It gives me understanding on a hollistic view on SEO and understanding to use BrightEdge according to our needs (for example: analysis, content briefing, etc.)

I like the new Data Cube X - and have been using that most of the time to do keyword or page analysis. It gives me a high level overview on keyword to be tackled, and how to win the game realistically. Been using this in at least 5 different languagages as I handled different markets.
What do you dislike about the product?
The overall user interface and experience can be improved - but still can be navigated properly at the moment.
What problems is the product solving and how is that benefiting you?
Content creations, Keyword analysis, page analysis


    Consumer Electronics

Changes How I Work

  • December 18, 2024
  • Review provided by G2

What do you like best about the product?
All the tools in Brightedge are outstanding and easy to learn.
What do you dislike about the product?
I do wish the Research Keywords section in Brightedge could show you which ones your ranking for.
What problems is the product solving and how is that benefiting you?
It's completely revolutionized how I work, showing me where I need to focus my efforts.


    Legal Services

BrightEdge webinar review

  • December 18, 2024
  • Review provided by G2

What do you like best about the product?
The bi-weekely training, and the up to date SEO best practicde recommendations
What do you dislike about the product?
Sometimes too many steps to find the function that I am looking for.
What problems is the product solving and how is that benefiting you?
SEO best practice; competitor analysis