BrightEdge
BrightEdgeReviews from AWS customer
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Love the customer success managers
What do you like best about the product?
The customer service managers provide great insight and want to help you with your projects.
What do you dislike about the product?
A lot to take in and learn about the various tools in the platform.
What problems is the product solving and how is that benefiting you?
We are working on a great set of keywords to better track our local markets.
Web Content Coordinator
What do you like best about the product?
Layout of dashboards, redily available cunstomer service
What do you dislike about the product?
As of now, I have not found anything that I dislike about BrightEdge
What problems is the product solving and how is that benefiting you?
Utilizing BrightEdge to gadge SEO performance within higher ed website
Excellent customer service
What do you like best about the product?
Our Bright Edge rep is incredibly helpful, and is always available to answer questions. That is much appreciated. I regularly use keywords, Content Research and Share of Voice. I would definitely recommend this platform.
What do you dislike about the product?
Nothing! We have had a great experience. I would like to see Share revamped for the future. I do appreciate the regular webinars and they are really helpful.
What problems is the product solving and how is that benefiting you?
Blended vs. classic rank, keyword groups, page groups,
Still learning it, but so far, very impressed
What do you like best about the product?
The power of BrightEdge and the simplicity - we have a small marketing team and we're able to streamline our SEO process thanks to BrightEdge.
What do you dislike about the product?
Nothing yet - we implemented in 2021, and are getting things up and running on a new site currently. So far, we haven't had any issues.
What problems is the product solving and how is that benefiting you?
Too small of a marketing team to have a dedicated SEO person; increasing SEO on a new site.
BrightEdge Review
What do you like best about the product?
The simplicity of the platform helps a lot
What do you dislike about the product?
I can get the same information with most other platforms
What problems is the product solving and how is that benefiting you?
SEO planning and finding keywords to use on the site. It is an ok price comparatively
Great platform with unique SEO features that shows holistic SEO performance for your brand
What do you like best about the product?
Brightedge has several tools and features which help analyze various aspects of SEO performance for your brand. One of my favorite tools offered is share of voice (SOV) which essentially shows your brand's voice share when it comes to organic results for a keyword group.
What do you dislike about the product?
I wish brightedge would clarify some of their metrics and algorithms to determine their scores. For example, what is a Blended Rank and how is that determined? For SEO professionals, it is important to know the factors that brightedge considers to come up with a blended rank.
What problems is the product solving and how is that benefiting you?
Solving the most important, all-round SEO needs and general SEO maintenance. Brightedge allows marketing professionals to get insights into technical and non-technical (content) SEO performance. Some of the benefits I've realized are on the keyword tracking front. Brightedge gives users a downloadable list of all ranked keywords for your website for Page 1, 2 and 3, as well as changes to the blended rank of those keywords month over month. You can see which keywords have slipped in ranking, as well as those which have seen improved rankings, and at times you can map that to certain content pieces that have been developed that use those keywords.
Recommendations to others considering the product:
I'd say that you should definitely go for it if you have growing SEO needs and a growing team of SEO employees. Brightedge offers fantastic support with friendly customer service who want your business to succeed. With Brightedge, there are capabilities that can be solved which can't be solved by other SEO tools using features like share of voice and data cube. One of my personal favorite tools is keyword rankings which shows the number of keywords that are ranked every month on Page 1, 2 and 3 and it shows how it changes MoM. At times you can tie the keyword ranking changes to new content pieces which may have been released and
Intuitive One-Stop Shop for All SEO
What do you like best about the product?
Super intuitive platform and well-rounded in terms of what you get. Brightedge looks at SEO holistically and makes it easy for small teams to make big improvements.
What do you dislike about the product?
There isn't anything I dislike about the product thus far.
What problems is the product solving and how is that benefiting you?
All things SEO. Quick wins for content, web pages as well as stellar research abilities.
Great Tool for Local SEO Excellence
What do you like best about the product?
BrightEdge is a fantastic tool for anyone, like us, that has a very location-based business. As a new home builder, we are constantly focused on winning at a number of different, very localized, geographic spaces. From narrowly defined geo-capped tracking to robust reporting features, BrightEdge helps us stay on top of how we are doing across our portfolio, and is honed in enough to allow us to see and dig into problem areas. While I am certainly no expert in other tools, my team has noted that BrightEdge is definitely among the best equipped for our unique situation-- and, based on their expertise and my experience, I am inclined to believe them!
What do you dislike about the product?
While BrightEdge does a great job at providing localized results, and BrightEdge Instant is a great "quick hit" tool, we have occasionally run into some snags where Instant results feel a little "off" or don't align as well with the traditional platform reported ranking. Some of this is related to the very nature of search, and likely the continued tweaking of the Instant tool, but, given that many of the Traditional results are weekly/monthly, it has at times left us with some gaps where we algorithm updates had caused us to take and we can't determine if it is a prolonged impact OR something that is starting to bounce back sans any changes on our side
What problems is the product solving and how is that benefiting you?
BrigthEdge is our go-to for understanding our current ranking across our region pages. With the help of this tool and the guidance of our agency, we have improved our overall ranking for these region pages by over 40+ spots over the last 3 years, culminating in an average pg 1 ranking.
BrightEdge makes my job easier
What do you like best about the product?
I like how this cloud-based tool is working even when I am not in the tool. It is regularly sending updates and chart of my performance. I take advantage of the low-hanging fruit to make quick changes that affect my visibility.
What do you dislike about the product?
While it is not a dislike, I wish I had more time each day to use the tool to its fullest. There are new features and other apps that I am not using that I should be. It takes time to get into a weekly rhythm.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to update content on our largest customer's websites to increase our on-line sales. It helps that our biggest customers also use BrightEdge so we can share info for our mutual benefit.
Recommendations to others considering the product:
Test it out using your real data in the review stage. It is much easier to see it in action when you load your real-world terms into the tool.
Great platform for SEO research
What do you like best about the product?
Data Cube, Reporting, & ability to categorize/organize keywords
What do you dislike about the product?
At times there is too much data to sift through. Dashboards can be overwhelming
What problems is the product solving and how is that benefiting you?
The platform has helped us to organize our SEO efforts and prioritize keywords and actions on our website.
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