BrightEdge
BrightEdgeReviews from AWS customer
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An easy way to organize SEO strategy
What do you like best about the product?
The platform is simple to use, love data cube! Great for keyword research. The dashboards are also a great way to monitor both of our domains.
What do you dislike about the product?
Sometimes there are almost too many options.
What problems is the product solving and how is that benefiting you?
We love being able to see month over month growth (or lack thereof) on pages we've optimized. Makes it simple to see what is worth investing time in.
All the data in one place
What do you like best about the product?
I have a near unlimited amount of data at my disposal I can use to make informed decisions.
What do you dislike about the product?
BrightEdge is NOT cheap and doesn't really have low-end introductory price points. It's not a good fit for small businesses.
What problems is the product solving and how is that benefiting you?
BrightEdge allows my team to quickly analyze keywords and identify weak spots in our website.
BrightEdge Review
What do you like best about the product?
The live dashboard reporting is great. Data cube also makes it really easy to identify long tail keywords.
What do you dislike about the product?
The investment is high and as agency, it's difficult to set keyword limits for our clients. I don't always feel that it's fair to limit the number of tracked pages to the number of tracked keywords as it doesn't always provide a fair view in reporting.
What problems is the product solving and how is that benefiting you?
BrightEdge has definitely made reporting much easier as we're able to build our custom dashboards for different audiences. I also think that data cube for keyword research is really user friendly and ties into content research simply.
Great tool for beginners
What do you like best about the product?
The dashboards are great to combine info and clearly see results
What do you dislike about the product?
How hard it is to get to recommendations
What problems is the product solving and how is that benefiting you?
Our landing pages need major help
Recommendations to others considering the product:
Do it! Worth the money
Bright edge great service for seos
What do you like best about the product?
Reporting and keyword tracking with content recommendations
What do you dislike about the product?
Lack of on page tutorials and clunky UX.
What problems is the product solving and how is that benefiting you?
Organic search content
Recommendations to others considering the product:
It's a great platform for SEOs if you can afford It
Great insight into SEO
What do you like best about the product?
Keyword research tools are great and easy to use.
What do you dislike about the product?
I can't think of any downsides. I highly recommend the certification to learn your way around.
What problems is the product solving and how is that benefiting you?
Getting better about keyword focused content
BrightEdge Experience
What do you like best about the product?
The BE team is very professional and provides feedback that we can act upon to improve our account performance.
We use Content Research, Instant (recently)
We use Content Research, Instant (recently)
What do you dislike about the product?
No complaints.... we are adopting BE Instant and look forward to seeing real-time performance indicators that will help us improve our organic performance.
I'll let you after we have spent more time using Instant
I'll let you after we have spent more time using Instant
What problems is the product solving and how is that benefiting you?
We are constantly striving to expand our reach for the organic search results page. We use BE to find new opportunities to develop new content and improve existing content. Over time we have been more successful in being served for Universal Search sesults [QA,PAA, videos & images]
Nice tool, but too expensive
What do you like best about the product?
Ability to assign keywords to specific landing pages, and then optimize for improved rankings for those pages.
What do you dislike about the product?
Too expensive compared to modern competitors. Account manager is too pushy.
What problems is the product solving and how is that benefiting you?
We are working to improve organic search engine rankings of specific eCommerce landing pages.
Excellent Software for Measuring Engagement
What do you like best about the product?
Ease of use and great customer success manager.
What do you dislike about the product?
Keyword limitations due to budget and overall costs
What problems is the product solving and how is that benefiting you?
Customer engagement at the page level vs. our competitors in the SEO space.
Enterprise SEO at it's BEST!
What do you like best about the product?
Customer service is incredible!!! Our bi-weekly meetings with a BrightEdge specialist are invaluable. Keyword insights and tracking are helpful when setting up strategies. The recommendation section gives a lot of quick wins and helpful tips. The dashboards are a great way to send out metrics to anyone (even if they lack SEO knowledge) and show ROI.
What do you dislike about the product?
BrightEdge is a bit tricky to understand some of the metrics at first. You should have an SEO background to set up because that part is not for beginners. The setup takes time to do and understand.
What problems is the product solving and how is that benefiting you?
BrightEdge is used by nearly the whole marketing piece of the organization. BrightEdge helps provide SEO services to our In-House Op-Co clients. We use this tool to determine what overall SEO strategy we should recommend for our clients.
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