What do you like best about the product?

It is very easy to use. If I have any questions, my account manager is there to help.

What do you dislike about the product?

I feel like there are so many tools, and I don't utilize all of them yet.

What problems is the product solving and how is that benefiting you?

No issues. It has really put us more in control of our SEO.

What do you like best about the product?

BrightEdge gives you the tools to help your search engine optimization efforts. The recommendations and site audit features are very valuable in optimizing your website and helping your search rankings.

What do you dislike about the product?

I have not found anything yet that I do not like. No complaints so far for me.

What problems is the product solving and how is that benefiting you?

Search result rankings and visibility. Improving our SEO has helped us tremendously in increasing our website traffic. We have heard stories of patients from all over the area finding us because of our work with our search engine optimization.

Recommendations to others considering the product:

BrightEdge will give your company the competitive edge needed in your search engine optimization efforts. We have seen a drastic increase in our web traffic thanks to BrightEdge. Not only web traffic but our keyword rankings as well. The competitive reporting aspect of BrightEdgis also extremely helpful.

What do you like best about the product?

I really love how BrightEdge lists our the individual keywords in a row and shows you their movement. You can see Google rank, Google Maps rank, Bing rank, and Bing Maps rank. I do not optimize for additional search engines, so you would have to check if they do thinks like Yahoo or Yahoo Maps. I also really like that they use ABC for your placement on the map pack. The chart also shows a little building icon next to the keyword if word displays a local pack for that search term.

What do you dislike about the product?

I dont like that you can only see one month compared to the last month for the rankings table. You can see month over month in the summary chart. But I cant compare the movement for a specific word without opening previous reports or changing the comparison dates. But then I still have to write down the results if I want to compare how certain words ranked over a long period of time. SEO is constantly changing, so month over month view of our important keywords isn't totally helpful without additional work.

What problems is the product solving and how is that benefiting you?

We have over 80 websites and growing. We are able to track keywords and our SEO presence easily and are able to download PDF reports to share with key stakeholders in the company. Without a tool like BrightEdge, we would not be able to prove the work on SEO that we are putting into our websites every day. BrightEdge helps us prove that our marketing dollars are being spent in the right places.

What do you like best about the product?

Reporting Dashboards, Content Recommendations and Data Cube results - altogether every bit of research I do in BrightEdge leads to actionable insights

What do you dislike about the product?

The only drawback I can see with BrightEdge is the ability to dig deeper into Business Intelligence. While you can connect your Analytics and Ads accounts, I'd like to get below the surface on content recommendations. I'm hoping to explore more of the platform's features regarding content gap analysis, competitive analysis, etc. I know these features are available but right now we aren't able to effectively use them.

What problems is the product solving and how is that benefiting you?

First off, we're able to provide better visibility and accountability to our team and to leadership in our area through the use of Dashboards. We are also building a comprehensive list of keywords to actively track and target in organic search. The workflow in BrightEdge allows us to conduct site maintenance and optimization on a regular basis.

What do you like best about the product?

The attention to detail and customer service is bar-none the best. You're assigned an account rep from the beginning of the relationship and the concern they all have to make your business grow and flourish is amazing. They have worked with us to create customized reports, asked questions to understand an industry that little is understood. With their help, we have moved in on the competition and seen increases in business we have never seen before.

What do you dislike about the product?

Currently, there is nothing we are unhappy with.

What problems is the product solving and how is that benefiting you?

We have identified what our competitors are honing in on and kept pace with them. With a small marketing department, BrightEdge is like having 2 extra hands on the team scooping out where our misses are and how to improve and surpass the competition.
We have agents across the country that we maintain websites for and BrightEdge has been instrumental in helping us promote and move our brand forward.

What do you like best about the product?

I really like the insights from Data Cube, as well as being able to create custom Dashboards/reporting. We also have had a great experience with the team from BrightEdge since Day 1 when we moved to their solution.

What do you dislike about the product?

I wish there was more to COntent IQ. Can sometimes feel like errors are not clear and it will sometimes freezes when trying to review the data.

What problems is the product solving and how is that benefiting you?

How competitors are ranking, as well as being able to look at market share outside of our tracked competitors to see what the SERPs look like for specific queries.

Recommendations to others considering the product:

Would 100% recommend BrightEdge

What do you like best about the product?

We regretted our decision to sign on with BrightEdge within the first month. This tool is highly overpriced. There are multiple other software services which provide valuable real time data. BrightEdge data lags by up to two weeks.

Not a lot of positive to talk about here.

What do you dislike about the product?

Experience was a nightmare! Prior to signing on with BrightEdge we made our intentions very clear. We needed the ability to see rankings on a market by market basis which is not possible with the platform. If you are looking for a tool to help with Local search do not go with BrightEdge.

Contract:
We requested an out for non performance within the first 30 days and were told there was nothing they could do. We expressed our concerns time and time again regarding lack of attention by their team and lack of the software capabilities. We were told one thing through the sales cycle and come to find out nothing was true.

Lack of Consulting:
Every meeting we had with our account manager was us teaching her about SEO. We received zero advice and after every call we would get: "Let me look into that for you". Then on the next meeting 1-2 weeks later we would not receive an answer. Month after month they continued to charge us, though we never received the advice or help we requested. One of the large selling points for us was the one on one consulting we were told Bright Edge provides. When we signed up for the platform we were looking forward to getting a professional involved for recommendations on SEO. We haven’t received any meaningful consulting. The advice we were given was faulted. We were coming to our client success manager with thoughts and were told “yes that sounds good” or “I will look into that”, without any tangible results. We haven’t been given instruction on how to implement anything properly using the BrightEdge platform.

Keyword Research:
During our first months of using Bright Edge we were not able to sync google keyword planner and BrightEdge. In fact BrightEdge was giving us false information on keywords which in turn would lead us toward bad recommendations. Customer success manager from BE couldn’t explain this and we wasted time duplicating efforts because BrightEdge wouldn’t work for Keyword research. The BrightEdge platform is only as good as the information we put into it and we were worried that without proper consult we would heading down the wrong direction. Without accurate data the platform is not doing as promised. Even after we cleared up the time frame of searches there are specific keywords that do not match google, making our internal team complete duplicate efforts.

In conclusion I can not provide enough warning and concern to not utilize BrightEdge! It is a bulky tool that does not provide any more information than competitors like SEMRush and Ahrefs. Buyer Beware!

What problems is the product solving and how is that benefiting you?

We were not able to solve any problems relevant to our industry or site. Feel free to reach out to me prior to signing on!

Recommendations to others considering the product:

Do Not Use!!!

What do you like best about the product?

The ease and ability to be able to support analysis and reporting across an entire, complex organization with multiple operating units, divisions and stakeholders.

Beyond the platform, the account and support folks I've worked with over the years at BrightEdge have been phenomenal. They go above and beyond and are comfortable with pushing you forward to find success. I've found them to be more 'partner' than just 'support'.

The last piece I'll note is the community. BrightEdge has really done a great job to promote and foster a community that is way more than just focused on the platform. Their local user groups have been tremendous for knowledge sharing and networking (pre-Covid, anyways) with other SEO and digital folks.

What do you dislike about the product?

Most of my dislikes about the platform have been gradually disappearing as they've done a lot of work around UX and task completion.; eliminating some of the redundancy and reducing the number of clicks needed to do key tasks.

What problems is the product solving and how is that benefiting you?

Centralization of SEO research and reporting. We've been able to develop and streamline processes, eliminate other tools and realize cost-savings, as well as enable marketers with intelligence to develop content that performs better from day 1.

What do you like best about the product?

Weekly/biweekly SEO consulting calls with our customer success team; real-time research results; opportunities to connect with their user community. Early on in the pandemic, BrightEdge arranged a virtual community session with home-delivered dinners. Last year, they hosted an onsite workshop for our team, with colleagues not even using the tool, to help us set & align on SEO strategy. BrightEdge brings a personal touch in a highly technical space.

What do you dislike about the product?

There are cheaper tools out there, so budget approval that looks only at cost can be a challenge. But for our team, the white-glove consultation our BrightEdge success reps provide is like having a dedicated SEO team member. Our SEO returns have been solid after one year and more than made the case for us to renew.

What problems is the product solving and how is that benefiting you?

Our team creates global content without an in-house SEO specialist. Before BrightEdge, our articles lacked basic technical components to help them be found in search and definitely weren't helping us rank for keywords we'd want associated with our brand. Once we started working with BrightEdge, they advised on how to immediately improve our content from the back end and build completeness into our publishing process. They also helped us start identifying keywords we wanted to rank for and taught us how to build keyword research into our content creation process. Because of our regular calls with our success team and applying what we've learned, we've seen 500% growth in our platform's organic footprint year over year. Organic traffic has become a top source of visits.

What do you like best about the product?

BrightEdge listens to the needs of its customers more than any other software vendor I've worked with. They truly cares about customer success, and makes sure the platform capabilities match the ever changing needs of the customer. For example, BrightEdge Instant was launched from a need of customers like myself wanting instant ranking data and SERP layouts. Instant has also become my go-to keyword research engine because it has consolidating a lot of disparate platforms i was using into one powerful section within BrightEdge with up to the minute data on keywords.

What do you dislike about the product?

There's very little to dislike, but the platform can become cost prohibitive if you need to track many keywords across multiple locales and/or search engines.

What problems is the product solving and how is that benefiting you?

Being able to monitor, optimize and discover keywords that drive the majority of traffic to a global website is a necessity. With organic traffic ranging from 50-60% of all traffic sources there's no argument that knowing how to retain and improve a primary traffic source is key to success. Personally, BrightEdge has helped us see a 20-50% YoY increase in organic traffic over the past 3 years with only a small team of dedicated SEO specialists.

Recommendations to others considering the product:

Like all software, to get any value out of it you need to dedicate time and resources. It does not do SEO for you. BrightEdge does provide visibility into areas of focus, saving time and allowing you to focus on high opportunity areas.