BrightEdge
BrightEdgeReviews from AWS customer
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A Must-Have Tool for any Enterprise SEO
What do you like best about the product?
Data Cube is an essential SEO tool that I cannot live without. It boasts the longest running collection of SEO ranking and domain-level data and thus is without equal in my opinion. I would put their upgraded tools, like Instant, Link Equity Manager and Market Insights, up there as well. Not every enterprise can afford the upgraded tools so I will only say that if you can they are worth every additional penny. All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. Bottom line: whether you go all in or just take a base package just know that BrightEdge can make your life much easier as an SEO. I am able to translate my overarching SEO strategies into actionable pieces and then track and measure performance. I have used them twice in my career and consider them a big part of my success. Finally, your customer success team is there to help you win and make you look. I've had several reps, all up to the task. My CSM team is the cherry on top.
What do you dislike about the product?
SEO tools are only as good as what you put into them and BrightEdge is no different. It takes time to research, strategize, and put your plan into action. How you set up BrightEdge can help you exponentially. At the same time, if you don't put in effort into setup you may not reap all you can out of them. If you are new to their platform, you may also have trouble understanding where to find things. Looking in settings to create your keyword groups may not be all that intuitive but once you realize that all setup is in your settings, it is a breeze. Also recommendations have come a long way but hard to automate what is inside an SEO's head. A small gripe really given all of the value I receive from their platform but needed to say it nonetheless.
What problems is the product solving and how is that benefiting you?
Keyword tracking, reporting, analysis, research, competitive research, technical SEO, site performance, global optimization, and trended results over tine. Ultimately, I use BrightEdge to assist me and help me obtain the SEO goals I have set to achieve. When you ask if a tool is worth it, you have to look to see what contributions is makes to your overall SEO success. Or better stated, how can this tool help me accelerate the path to proficiency. I increased kw's ranking on Page #1 by 30% in year one and at 5% in year two with associated levels of traffic and conversion improvements. Clearly, BrightEdge has helped me to deliver.
Recommendations to others considering the product:
Take a demo, see Data Cube and picture yourself needing to quick and accurate research on a whim for either you or a need to investigate a competitor. A common occurrence at an enterprise level. Then see how BrightEdge can help you manage this task easily. Next see reporting and how useful it could be setting up dashboards and tracking results. Finally, take a look at their advanced feature sets. If not for now, at least to see where these guys are headed. Self-automating SEO, as a future state. Then ask how you can live without them.
A must for any business serious about SEO
What do you like best about the product?
I personally love DataCube as well as Instant. These two features alone do more than any other platform. The rest - things like ContentIQ is cherry on top!
What do you dislike about the product?
I would love to have more control in ContentIQ. I am sure they will evolve it and will happen soon!
What problems is the product solving and how is that benefiting you?
1. How are my competitors preforming compared to myself and where are they winning the most?
2. What content should I be producing to gain market share?
3. What parts of our site from a technical front are a problem and how do we prioritize them?
4. What keywords should I use to optimize existing content?
2. What content should I be producing to gain market share?
3. What parts of our site from a technical front are a problem and how do we prioritize them?
4. What keywords should I use to optimize existing content?
Recommendations to others considering the product:
It's worth the investment - just make sure you understand what the platform does. Often if you don't understand the information the platform is describing - make sure you have an in-house SEO person or a customer service rep to help explain. They analyze a lot of the data for you but it's good to do your own analysis as well. If you are struggling with ranking content - this is the perfect opportunity to figure out what your competitors are doing and steal market share! You can also utilize this to help prioritize technical enhancements.
Gets results, Good support
What do you like best about the product?
The combination of the tools and the account manager support has allowed us to continue to grow our SEM results and ensure we chase the relevant items.
What do you dislike about the product?
The word rank measurement tool is not as clean as other tools, but still effective.
What problems is the product solving and how is that benefiting you?
We increase keyword rankings for targeted categories and help drive more traffic. the link equity manager has been very useful.
Recommendations to others considering the product:
The account manager is a key part of guiding our reviews for the team to keep focused.
Solid platform and great partnership/account team
What do you like best about the product?
Working with the account team that helps to support our goals is definitely a highlight. They listen and work with us to identify opportunities resulting in strong organic growth. As far as the platform goes, the feature we probably use the most is the Data Cube research tool. It gives us instant insights that help inform our strategies along with the Share of Voice feature.
What do you dislike about the product?
I think it would be nice to see more technical based features. We currently use a separate technical based platform to fill in the gaps between the content & technical insights.
What problems is the product solving and how is that benefiting you?
We're getting a lot of insights that help to influence other teams to consider our recommendations. That's been very useful. We've also trained content producing teams to use the keyword research functionality of the platform to influence their topics. This is has been pretty easy since we can quickly add users to the platform.
Recommendations to others considering the product:
It's a solid enterprise level SEO platform and good support team.
Support to Grow Your Business
What do you like best about the product?
The team that supports you to help you get and close new business is key to the platform's success. The agency support team enables you to prepare data and slides to integrate into presentations. They help get things started for you and crank it up.
What do you dislike about the product?
It could be easier to integrate into other reporting platforms. They have an API feed, but there may be additional ways to integrate into a reporting platform like tableau. The team that supports the agency team could improve their support and speed. Often waiting for some time for support. Could add additional improvement to backlink feature similar to SEM rush.
What problems is the product solving and how is that benefiting you?
we were trying to serve clients faster and bring them more engaging charts. We have been able to reduce our time spent to generate reports and additional analysis to clients. It has allowed us to bring more detail to clients faster that allows them to see what action items should take place.
Recommendations to others considering the product:
Determine if you need top level support. If you do this team is great
Review of BrightEdge
What do you like best about the product?
BrightEdge is a great SEO tool. The support team behind it is outstanding. They provide good training as to how to use the tool and then biweekly updates to help you best optimize your SEO. BrightEdge has a complete library of tools you can use to learn how to best use the tool.
The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.
BrightEdge provides some strong executive summary tools that help you tell your story to management.
The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.
BrightEdge provides some strong executive summary tools that help you tell your story to management.
What do you dislike about the product?
It takes a time to learn the tool and how to best use it. To get the most out of the tool you need to spend a minimum of five hours per week working with the tool to start to see the benefits. When you begin to use the tool you need lots of consultation time from the BrightEdge team.
You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.
The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good.
You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.
The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good.
What problems is the product solving and how is that benefiting you?
We had never really done any true SEO work and we needed to raise our visibility and increase the quality and quantity of our website traffic. As a result of BrightEdge we were able to do both. Our website traffic increased. In addition we received more new business leads and RFPs .
BrightEdge impacted our work by making our website work harder and better for us. It allowed us to better understand how we needed to modify our messaging to get the results that we needed. It also allowed us to keep on top of the changes in the industry and our competition. This competitive intelligence helped us tailor our messaging to make it more effective.
BrightEdge impacted our work by making our website work harder and better for us. It allowed us to better understand how we needed to modify our messaging to get the results that we needed. It also allowed us to keep on top of the changes in the industry and our competition. This competitive intelligence helped us tailor our messaging to make it more effective.
Great SEO Tool
What do you like best about the product?
It took us a while to get the account set up, some of that our issues and some were communication issues with our old rep. Once we did get the account set up properly it was amazing to see insights we didn't have previously. We could even customize dashboards and reports to be emailed to us that showed high level performance. With certain keywords, we could go in and see recommendations to improve performance for the landing pages for these keywords or keyword sets. The platform provided great recommendations that really helped our performance.
What do you dislike about the product?
The time to set up our account took a while. Some of this was communication with our previous rep. We mentioned this to a higher up and were switched to a new rep who was fantastic and took the time to help us get the account to a great place and provided great recommendations for set up.
What problems is the product solving and how is that benefiting you?
Increasing SEO presence. With the recommendations from Brightedge we have seen a large increase YoY of traffic to our site as well as page rankings on key terms.
Recommendations to others considering the product:
Great tool that I would recommend to help your SEO performance.
Good Support and good Service
What do you like best about the product?
The support and insights. And service.=)
What do you dislike about the product?
Nothing to report here. Like them a lot.
What problems is the product solving and how is that benefiting you?
Keyword Data and SEO efficiencies
Recommendations to others considering the product:
Understand the purpose of what you using it for.
Easy to use platform for marketers of all levels
What do you like best about the product?
I have found the data cube and insights tools very helpful in making SEO improvements to my company website and filling out content gaps.
What do you dislike about the product?
If the tool had reporting templates that we could use to track particular website goals it would be helpful as I often don't know what component to add in reports to track the improvements I am working through.
What problems is the product solving and how is that benefiting you?
Mainly content gaps and areas for content optimisation to improve on-page SEO. Our website has naturally got a high authority so even making small changes has had a huge impact on our performance.
Great platform and even better one-on-one advisory
What do you like best about the product?
BrightEdge has a great professional services team that gives actionable advice and tips to proactively improve SEO. They are proactive about staying on top of client-facing issues including contracts, are flexible in contract negotiations. They help ensure the platform is giving us exactly what we want and their account managers and professional services team members are knowledgeable in our space which can be difficult to navigate. They are also consistently rolling out new features and improving the platform with UI/UX improvements to make it easier to use, etc...
What do you dislike about the product?
I currently have no misgivings with the platform or services that are being given at this time.
What problems is the product solving and how is that benefiting you?
Improving SEO with BrightEdge has been key to growth due to being limited in digital advertising options.
Recommendations to others considering the product:
When choosing an SEO platform, we did extensive research in choosing a partner and chose BrightEdge specifically because we considered them to be the best and they've proven to be able to perform very well even in a challenging industry to navigate in the digital space.
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