BrightEdge
BrightEdgeReviews from AWS customer
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Gets results, Good support
What do you like best about the product?
The combination of the tools and the account manager support has allowed us to continue to grow our SEM results and ensure we chase the relevant items.
What do you dislike about the product?
The word rank measurement tool is not as clean as other tools, but still effective.
What problems is the product solving and how is that benefiting you?
We increase keyword rankings for targeted categories and help drive more traffic. the link equity manager has been very useful.
Recommendations to others considering the product:
The account manager is a key part of guiding our reviews for the team to keep focused.
Solid platform and great partnership/account team
What do you like best about the product?
Working with the account team that helps to support our goals is definitely a highlight. They listen and work with us to identify opportunities resulting in strong organic growth. As far as the platform goes, the feature we probably use the most is the Data Cube research tool. It gives us instant insights that help inform our strategies along with the Share of Voice feature.
What do you dislike about the product?
I think it would be nice to see more technical based features. We currently use a separate technical based platform to fill in the gaps between the content & technical insights.
What problems is the product solving and how is that benefiting you?
We're getting a lot of insights that help to influence other teams to consider our recommendations. That's been very useful. We've also trained content producing teams to use the keyword research functionality of the platform to influence their topics. This is has been pretty easy since we can quickly add users to the platform.
Recommendations to others considering the product:
It's a solid enterprise level SEO platform and good support team.
Support to Grow Your Business
What do you like best about the product?
The team that supports you to help you get and close new business is key to the platform's success. The agency support team enables you to prepare data and slides to integrate into presentations. They help get things started for you and crank it up.
What do you dislike about the product?
It could be easier to integrate into other reporting platforms. They have an API feed, but there may be additional ways to integrate into a reporting platform like tableau. The team that supports the agency team could improve their support and speed. Often waiting for some time for support. Could add additional improvement to backlink feature similar to SEM rush.
What problems is the product solving and how is that benefiting you?
we were trying to serve clients faster and bring them more engaging charts. We have been able to reduce our time spent to generate reports and additional analysis to clients. It has allowed us to bring more detail to clients faster that allows them to see what action items should take place.
Recommendations to others considering the product:
Determine if you need top level support. If you do this team is great
Review of BrightEdge
What do you like best about the product?
BrightEdge is a great SEO tool. The support team behind it is outstanding. They provide good training as to how to use the tool and then biweekly updates to help you best optimize your SEO. BrightEdge has a complete library of tools you can use to learn how to best use the tool.
The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.
BrightEdge provides some strong executive summary tools that help you tell your story to management.
The upside of using BrightEdge is how you are better able to maximize the results of your webstie. It also allow you to maximize the results of your other marketing communication tools too.
BrightEdge provides some strong executive summary tools that help you tell your story to management.
What do you dislike about the product?
It takes a time to learn the tool and how to best use it. To get the most out of the tool you need to spend a minimum of five hours per week working with the tool to start to see the benefits. When you begin to use the tool you need lots of consultation time from the BrightEdge team.
You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.
The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good.
You need to be aware of the time required upfront and on an ongoing based before you purchase the tool. This information should be made clearer in the buying process.
The downside of a tool like this is that you are required to do the work vs. having the consultant handle it. What is least helpful about BrightEdge is the change of consultants. However, it should be noted that each consultant assigned to us was very good.
What problems is the product solving and how is that benefiting you?
We had never really done any true SEO work and we needed to raise our visibility and increase the quality and quantity of our website traffic. As a result of BrightEdge we were able to do both. Our website traffic increased. In addition we received more new business leads and RFPs .
BrightEdge impacted our work by making our website work harder and better for us. It allowed us to better understand how we needed to modify our messaging to get the results that we needed. It also allowed us to keep on top of the changes in the industry and our competition. This competitive intelligence helped us tailor our messaging to make it more effective.
BrightEdge impacted our work by making our website work harder and better for us. It allowed us to better understand how we needed to modify our messaging to get the results that we needed. It also allowed us to keep on top of the changes in the industry and our competition. This competitive intelligence helped us tailor our messaging to make it more effective.
Great SEO Tool
What do you like best about the product?
It took us a while to get the account set up, some of that our issues and some were communication issues with our old rep. Once we did get the account set up properly it was amazing to see insights we didn't have previously. We could even customize dashboards and reports to be emailed to us that showed high level performance. With certain keywords, we could go in and see recommendations to improve performance for the landing pages for these keywords or keyword sets. The platform provided great recommendations that really helped our performance.
What do you dislike about the product?
The time to set up our account took a while. Some of this was communication with our previous rep. We mentioned this to a higher up and were switched to a new rep who was fantastic and took the time to help us get the account to a great place and provided great recommendations for set up.
What problems is the product solving and how is that benefiting you?
Increasing SEO presence. With the recommendations from Brightedge we have seen a large increase YoY of traffic to our site as well as page rankings on key terms.
Recommendations to others considering the product:
Great tool that I would recommend to help your SEO performance.
Good Support and good Service
What do you like best about the product?
The support and insights. And service.=)
What do you dislike about the product?
Nothing to report here. Like them a lot.
What problems is the product solving and how is that benefiting you?
Keyword Data and SEO efficiencies
Recommendations to others considering the product:
Understand the purpose of what you using it for.
Easy to use platform for marketers of all levels
What do you like best about the product?
I have found the data cube and insights tools very helpful in making SEO improvements to my company website and filling out content gaps.
What do you dislike about the product?
If the tool had reporting templates that we could use to track particular website goals it would be helpful as I often don't know what component to add in reports to track the improvements I am working through.
What problems is the product solving and how is that benefiting you?
Mainly content gaps and areas for content optimisation to improve on-page SEO. Our website has naturally got a high authority so even making small changes has had a huge impact on our performance.
Great platform and even better one-on-one advisory
What do you like best about the product?
BrightEdge has a great professional services team that gives actionable advice and tips to proactively improve SEO. They are proactive about staying on top of client-facing issues including contracts, are flexible in contract negotiations. They help ensure the platform is giving us exactly what we want and their account managers and professional services team members are knowledgeable in our space which can be difficult to navigate. They are also consistently rolling out new features and improving the platform with UI/UX improvements to make it easier to use, etc...
What do you dislike about the product?
I currently have no misgivings with the platform or services that are being given at this time.
What problems is the product solving and how is that benefiting you?
Improving SEO with BrightEdge has been key to growth due to being limited in digital advertising options.
Recommendations to others considering the product:
When choosing an SEO platform, we did extensive research in choosing a partner and chose BrightEdge specifically because we considered them to be the best and they've proven to be able to perform very well even in a challenging industry to navigate in the digital space.
very usefull
What do you like best about the product?
very useful interface to follow my google ranks
What do you dislike about the product?
non, its really ok and helpfull
thannks
thannks
What problems is the product solving and how is that benefiting you?
it help me follow my ranks
Wide Range of SEO Improvements
What do you like best about the product?
Price, potential for rapid outcomes, ease of use, and the broad application across both the website as well as the content on the website – and social media! The onramp team is patient and talented, the toolset is focused, the user interface is intuitive.
What do you dislike about the product?
The tutorials are outdated with the latest product upgrades. This is not a big deal, as the training team is dedicated to making sure you know what to do with this very effective tool set.
What problems is the product solving and how is that benefiting you?
Content recommendations for website and social media, make organic search improvements happen quickly, increased website traffic, improve page metadata, repair page errors, influence website architecture. One month into rollout and we are already seeing improved ranking of the first keywords we have worked on.
Recommendations to others considering the product:
The key differentiator from SiteImprove was the detail of the keyword recommendations for both content selections and for metadata as well as the source of the guidance. The recommendations are made by comparing your metadata against the other entities on page one of search results.
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