BrightEdge
BrightEdgeReviews from AWS customer
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Intuitive SEO for All Experience Levels
What do you like best about the product?
Having everything I would need for SEO maintenance on one platform is ideal for professionals who are always cycling through different tabs and tools.
BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.
The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.
Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.
I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable.
BrightEdge's keyword research, page rankings, backlinks, and page recommendations in one platform affords you more time for day-to-day tasks.
The organization can't be overlooked, being able to export all of your keywords to a spreadsheet with the necessary data (Search Volume, Page Rankings) makes it easier to communicate with members of the team who aren't familiar with SEO.
Local businesses can benefit from seeing which keywords qualify for additional Google features like the 3-Pack from within the platform. This gives us an advantage over our competitors in our industry, not to mention being able to track where your competitors rank for those same keywords.
I also enjoy the networking opportunities that come with being a BrightEdge user which includes your own account manager. It's important to have someone who you are able to discuss what to anticipate in terms of algorithm changes and trends within the industry to stay ahead, having a team of professionals to shoot questions over to is invaluable.
What do you dislike about the product?
The biggest factor that companies will have to come to terms with is the price of the platform, certain premium features are hidden behind additional paywalls but they're not necessary to garner the full value of the platform.
What problems is the product solving and how is that benefiting you?
Being able to launch new webpages confidently knowing that they are optimized to the best of my ability in the shortest amount of time possible make our content consistent and more frequent.
Brightedge helps minimize a lot of the trial and error that comes with having your page rank on Google.
Brightedge helps minimize a lot of the trial and error that comes with having your page rank on Google.
Recommendations to others considering the product:
Although the price tag is intimidating the value is returned in the time you save from its intuitive menu system, valuable insight, and the control it gives you of your SEO strategy makes it a worthy investment.
Enterprise Level SEO ... at a Price
What do you like best about the product?
Deep internet crawl data with their Data Cube technology allows quick research into ranking positions. Intuitive user-interface is helpful for all stakeholders who access the platform. Helpful vendor services team to maximize benefit from the platform.
What do you dislike about the product?
Expensive with annual contracts. Fees for Google Data Studio integration and API feeds. Minimal keyword qty provided even for basic tiers. Bing rank and Mobile rank count multiple times towards keyword count.
What problems is the product solving and how is that benefiting you?
Tracking rank over time according to Groups or Tags is especially helpful in breaking down a massive list of keyword data into manageable chunks that lend themselves to analysis. From that segmentation comes actionable steps we can take to further our SEO position.
Recommendations to others considering the product:
Consider if your need for SEO rank monitoring & optimization is truly Enterprise-level, or if another mid-tier SEO platform (at more affordable prices) will serve that purpose in a similar fashion).
Great Solution to Optimize SEO Results
What do you like best about the product?
BrightEdge is a very powerful tool to manage SEO performance, while being extremely easy-to-use. The proprietary technology and automated recommendations makes it extremely easy to identify exactly what to do to improve SEO performance. The reports and analytics are also extremely helpful in tracking our own performance compared to key competitors, over a period of time. The Link Equity Manager feature was able to push many of our Page 2 and Page 3 keywords to Page1 on Google.
Above all, the Sales and Customer Success teams at BrightEdge are probably one of the best, if not THE best, across B2B SaaS solutions. It has been an absolute pleasure working with the BrightEdge team.
Above all, the Sales and Customer Success teams at BrightEdge are probably one of the best, if not THE best, across B2B SaaS solutions. It has been an absolute pleasure working with the BrightEdge team.
What do you dislike about the product?
Nothing really. The platform keeps evolving and adds new features and capabilities regularly. So, overall, it's a great solution for SEO management.
What problems is the product solving and how is that benefiting you?
BrightEdge not only helped us to significantly (more than 200%) improve our SEO performance, but also helps us track our performance against competitors and other industry leaders.
Recommendations to others considering the product:
We did an extensive research and evaluated several SEO platforms & agencies before selecting BrightEdge for our SEO needs. Our experience has been absolutely fabulous till now and I recommend BrightEdge to anyone out there looking for a truly useful, powerful, and yet easy-to-use solution for SEO.
Brightedge is an awesome product
What do you like best about the product?
It is a very helpful tool for SEO best practices and it helped identify gaps in our SEO strategy.
What do you dislike about the product?
It was difficult to find a proper daily workflow to ensure that it could be used on a daily basis. It offers too many things which makes it difficult to learn.
What problems is the product solving and how is that benefiting you?
I was able to improve the SEO of our website and create a larger number of leads by using this platform.
BrightEdge is a great tool to upgrade your SEO performance
What do you like best about the product?
I like using BrightEdge because it is always working for be, sending me suggestion for quick wins and major errors that need to be fixed on my websites.
What do you dislike about the product?
Nothing, It is light years ahead of what we were using and it is worth the investment of budget and time to make it work.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to serve as a scorecard on our SEO standing and are using it to improve our SERPs.
Recommendations to others considering the product:
Make sure you take a deep dive into the competition to see if they deliver the detail that BrightEdge does. Competitors say they do but I found after doing my research that they do not.
Very good, although pricey
What do you like best about the product?
Strong user interface, amazing customer service.
What do you dislike about the product?
Keyword groups count double each time between mobile and desktop, a bit pricey as well.
What problems is the product solving and how is that benefiting you?
Brightedge was ideal to track our visibility, identify keyword opportunities, compare ourselves against the competitors, monitor our social networks and understand better how to target our customers.
Quite good, but pricey.
What do you like best about the product?
The interface is very clean and easy to use. The agents assigned to work with your company are also very good as well.
What do you dislike about the product?
There are competitors offering a similar proposition for much less.
What problems is the product solving and how is that benefiting you?
We used Brightedge to monitor online visibility, what type of content we should be creating and also to monitor our competitors.
Recommendations to others considering the product:
If price isn't an issue, you can't get it wrong.
Expensive, Subpar Platform That's Not Ideal for Certain Industries
What do you like best about the product?
The reporting features and IDEA of Data Cube are good.
What do you dislike about the product?
Data Cube does not work for certain industries (such as firearms), as it will not give keyword data. Modules often lose data connections as well and customer support is slow to respond.
What problems is the product solving and how is that benefiting you?
Not many, really. We have had BrightEdge for almost a year and use free tools more than we use BrightEdge.
Recommendations to others considering the product:
Only consider BrightEdge if you're new to SEO or a novice user. It's not beneficial for those who know what they're doing.
Very Robust SEO Tool
What do you like best about the product?
Data Cube is the best feature that I like. I probably use it 80% of the time for keyword research, quick check of on where we are ranking, and competitive analysis using the site comparison.
What do you dislike about the product?
The Content IQ does not give me as many technical SEO issues as compared to using something like Screaming Frog SEO or other tools. Content IQ gives me a 97 score, whereas other site audit tools give me a health score of 74. It doesn't pick up all technical SEO issues and when I asked a BrightEdge Customer Success Manager, they just said there is no harm in using other SEO tools to run Site Audits to compare.
What problems is the product solving and how is that benefiting you?
Data Cube really helps solve a lot of problems for keyword research, looking up organic rankings, and doing competitive analysis. The keyword gap analysis is useful to know what keywords our competitors we are ranking for that we are not. The Recommendations are useful as well as the dashboards like the Intent Signal Dashboard.
Recommendations to others considering the product:
If you are looking for an easy and user-friendly SEO tool for your organization, then BrightEdge is the best SEO platform to go with. I've done comparisons and demos with other SEO Enterprise Tools and I found that BrightEdge is the best for keyword research, competitive analysis, and content creation/research.
An all-in-one tool!
What do you like best about the product?
Brightedge takes the guesswork out of SEO.
What do you dislike about the product?
There's almost too much in the platform!
What problems is the product solving and how is that benefiting you?
Brightedge allows us to track and optimize keywords for all of our lines of business. Having all the information within one application means I don't have to import or cross-check into another platform. I now use the platform as a starting point when I'm researching or optimizing.
Recommendations to others considering the product:
Take the time to learn the platform! The certification is a good starting point.
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