BrightEdge
BrightEdgeReviews from AWS customer
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Excellent SEO solution covering most, if not all of your needs.
What do you like best about the product?
First off, excellent onboarding and support staff at BE. Account managers go above and beyond as a resource for not only the platform, but greater SEO as well. Excellent keyword research and reporting abilities.
What do you dislike about the product?
Reports and on-screen elements which load in data can be slow/laggy at times.
What problems is the product solving and how is that benefiting you?
Finding and optimizing high value/ROI web pages, enhancing their SEO value, leading to increased organic traffic and conversions.
Awful company, Awful product and Awful leadership team
What do you like best about the product?
There is nothing this product to which a $300 product cannot do. If you are even thinking about buying this product think twice, thrice or as many time you can think to walk away from this product
What do you dislike about the product?
There is nothing about this product anyone can like. Brightedge talks about their managed services and how they are so hands on. Trust me when I say that the left-hand does not know what the right hand is doing in that organization.
What problems is the product solving and how is that benefiting you?
We wanted to improve our SEO ranking and help with migrating to our new site. They failed us miserably.
Recommendations to others considering the product:
Save your money and look for another product
BrightEdge is a great self-managed SEO recommendation and analysis tool
What do you like best about the product?
BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing.
What do you dislike about the product?
The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest.
What problems is the product solving and how is that benefiting you?
We are able to do site analysis, competitive analysis, and make SEO recommendations on our own once the BrightEdge tool is configured.
Recommendations to others considering the product:
BrightEdge is a power SEO measurement and recommendation tool that can help save external agency costs while also empowering and teaching your marketing team.
Effective enterprise solution for organic performance tracking and auditing
What do you like best about the product?
Speed, accuracy, UX friendly interface, and great customer service.
I find it easy to navigate through the platform and find the tools that I need.
The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).
The platform loads quickly considering the amount of data it loads.
Customer service reps are responsive and quick to provide solutions.
I find it easy to navigate through the platform and find the tools that I need.
The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).
The platform loads quickly considering the amount of data it loads.
Customer service reps are responsive and quick to provide solutions.
What do you dislike about the product?
The data columns on page & keyword ranking tools are hard to manage/adjust.
You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)
You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)
What problems is the product solving and how is that benefiting you?
Search Engine Optimization - auditing, monitoring, and tracking performance.
BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.
BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.
Recommendations to others considering the product:
If you're working for a brand that tracks performance of many keywords and pages, and if your brand has the budget for it, I'd say go for it!
DataCube is phenomenal
What do you like best about the product?
We love using DataCube. It has such in-depth keyword information on almost any site.
What do you dislike about the product?
There are so many options, not sure what to choose.
What problems is the product solving and how is that benefiting you?
Being able to track a large number of keywords and get organic keyword data from an agency level.
Comprehensive Tools + Knowledgeable Resources
What do you like best about the product?
The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results.
What do you dislike about the product?
There's definitely a learning curve with the onboarding process. It can take a while to get up and running with the platform and various tools. Also, the Content tool could be more user friendly.
What problems is the product solving and how is that benefiting you?
The migration support has been key with our recent website re-platforming projects. We did not experience a drop in traffic with any of the websites, which is a major win.
Best Tool for SEO
What do you like best about the product?
I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance.
What do you dislike about the product?
I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings.
What problems is the product solving and how is that benefiting you?
We optimize for individual business units, instead of our site overall. Building out separate keyword groups, page groups and dashboards has really helped tell our story for each BU.
Recommendations to others considering the product:
Setup weekly or biweekly calls with your BrightEdge CSM to build the relationship and maximize their services.
Great SEO Tool
What do you like best about the product?
How easy it is to get a quick overview of how we're performing for our main keywords. Plus the insights they provide around pages that have issues or errors. It makes it really easy to send to our dev team in order to make the fixes.
What do you dislike about the product?
For me the only downside is that I have to spend the time to go into the tool and set up the reports I want.
What problems is the product solving and how is that benefiting you?
Developing content that our users think is important. It's helped us move away from content we thought was important that was driving no traffic and had high bounce rates to more traffic with lower bounce rates.
SEO Under One Platform
What do you like best about the product?
Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition.
I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.
I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.
What do you dislike about the product?
The errors posted on the site audit can find inaccurate information when it comes to internal linking and backlinks analysis can sometimes be inconsistent.
What problems is the product solving and how is that benefiting you?
BrightEdge lets you know which keywords will be ranking for Local 3-Packs which is critical for local businesses.
Recommendations to others considering the product:
Brightedge is worth the investment for any company that does SEO in-house so long as you can afford it.
Easy-to-use platform and professional support
What do you like best about the product?
The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.
What do you dislike about the product?
Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.
What problems is the product solving and how is that benefiting you?
Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.
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