BrightEdge
BrightEdgeReviews from AWS customer
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BrightEdge is a great self-managed SEO recommendation and analysis tool
What do you like best about the product?
BrightEdge empowers smaller teams to be able to do high level SEO work without needing to pay an agency a monthly retainer to do the same thing.
What do you dislike about the product?
The BrightEdge platform is great for SEO, but it does take a bit more time per day/week than the company suggests. I'd plan on 2-3x what they suggest.
What problems is the product solving and how is that benefiting you?
We are able to do site analysis, competitive analysis, and make SEO recommendations on our own once the BrightEdge tool is configured.
Recommendations to others considering the product:
BrightEdge is a power SEO measurement and recommendation tool that can help save external agency costs while also empowering and teaching your marketing team.
Effective enterprise solution for organic performance tracking and auditing
What do you like best about the product?
Speed, accuracy, UX friendly interface, and great customer service.
I find it easy to navigate through the platform and find the tools that I need.
The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).
The platform loads quickly considering the amount of data it loads.
Customer service reps are responsive and quick to provide solutions.
I find it easy to navigate through the platform and find the tools that I need.
The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush).
The platform loads quickly considering the amount of data it loads.
Customer service reps are responsive and quick to provide solutions.
What do you dislike about the product?
The data columns on page & keyword ranking tools are hard to manage/adjust.
You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)
You have to purchase more keyword capacity if you're maxed out (though Brightedge has been pretty generous in providing ad hoc KW requests)
What problems is the product solving and how is that benefiting you?
Search Engine Optimization - auditing, monitoring, and tracking performance.
BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.
BrightEdge provides a variety of tools that I find beneficial to my SEO efforts.
Recommendations to others considering the product:
If you're working for a brand that tracks performance of many keywords and pages, and if your brand has the budget for it, I'd say go for it!
DataCube is phenomenal
What do you like best about the product?
We love using DataCube. It has such in-depth keyword information on almost any site.
What do you dislike about the product?
There are so many options, not sure what to choose.
What problems is the product solving and how is that benefiting you?
Being able to track a large number of keywords and get organic keyword data from an agency level.
Comprehensive Tools + Knowledgeable Resources
What do you like best about the product?
The Data Cube in Brightedge is a powerful tool for topic and keyword research and it comes in handy all the time. I use it for prioritizing topics for content, evaluating competitors and content ideation. I also love to work with Brightedge's professional services team. We've leveraged their expertise for migration support, technical audits and keyword audits - all with great results.
What do you dislike about the product?
There's definitely a learning curve with the onboarding process. It can take a while to get up and running with the platform and various tools. Also, the Content tool could be more user friendly.
What problems is the product solving and how is that benefiting you?
The migration support has been key with our recent website re-platforming projects. We did not experience a drop in traffic with any of the websites, which is a major win.
Best Tool for SEO
What do you like best about the product?
I love the Data Cube to find new keywords and competitor insights. BrightEdge is easy to use and easy to pull out actionable tasks to improve SEO performance.
What do you dislike about the product?
I feel like it would be helpful to have some additional navigation within Settings. I'd like to easily toggle back and forth between adding keywords and keyword groups. No easy way to do that today, without clicking back into Settings.
What problems is the product solving and how is that benefiting you?
We optimize for individual business units, instead of our site overall. Building out separate keyword groups, page groups and dashboards has really helped tell our story for each BU.
Recommendations to others considering the product:
Setup weekly or biweekly calls with your BrightEdge CSM to build the relationship and maximize their services.
Great SEO Tool
What do you like best about the product?
How easy it is to get a quick overview of how we're performing for our main keywords. Plus the insights they provide around pages that have issues or errors. It makes it really easy to send to our dev team in order to make the fixes.
What do you dislike about the product?
For me the only downside is that I have to spend the time to go into the tool and set up the reports I want.
What problems is the product solving and how is that benefiting you?
Developing content that our users think is important. It's helped us move away from content we thought was important that was driving no traffic and had high bounce rates to more traffic with lower bounce rates.
SEO Under One Platform
What do you like best about the product?
Having all of my SEO resources on one dashboard shortens my workflow when it comes to keyword research and optimizing my pages. Brightedge allows me to keep up with our rankings along with keeping an eye on our competition.
I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.
I love that BrightEdge is very hands-on with our team with their suggestions and always readily available to ask questions. Their platform abbreviates my workflow when it comes to keyword research and seeing where we rank for keywords of interest.
What do you dislike about the product?
The errors posted on the site audit can find inaccurate information when it comes to internal linking and backlinks analysis can sometimes be inconsistent.
What problems is the product solving and how is that benefiting you?
BrightEdge lets you know which keywords will be ranking for Local 3-Packs which is critical for local businesses.
Recommendations to others considering the product:
Brightedge is worth the investment for any company that does SEO in-house so long as you can afford it.
Easy-to-use platform and professional support
What do you like best about the product?
The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.
What do you dislike about the product?
Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.
What problems is the product solving and how is that benefiting you?
Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.
The Golden Standard for SEO Research
What do you like best about the product?
Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors.
What do you dislike about the product?
The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in order to capture more relevant headlines.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to tell a powerful story of how our brand is perceived in the search landscape and allows us to realize our potential and maximize our SEO footprint in the SERP. By closely monitoring and tracking keyword performance, we are able to clearly define goals and prioritize terms that will make the biggest impact for our firm.
Extremely usefull tool and support
What do you like best about the product?
BrightEdge has teaching approach. They have guided us through strategy that has helped our website and has also made me a much stronger SEO professional. Our content strategy is much better now and this is being reflected in the data.
What do you dislike about the product?
SEO takes time. We are a large organization with a small team. I would tell other companies to expect the first year to be foundation laying. You will see some good results/wins in the first year. You will see a lot more results/wins if you lay a solid foundation and stick with it over time.
I wish you could select all service areas and pull local keywords from custom markets. This data is not available from Google in this way though, so it is not possible at this time.
I wish you could select all service areas and pull local keywords from custom markets. This data is not available from Google in this way though, so it is not possible at this time.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to drive our content strategy. This gives us the ability to base our content on data, rather than creating content and then working backwards to see if we can boost results. It does also give us the ability to audit existing content and improve it greatly. At the end of the day, the biggest benefit is that we now have the data and ability to drive and back-up the decisions we want to make for the website.
We are also seeing where we can make more technical improvements such as updates to our CMS or data-driven elements on a page.
We are also seeing where we can make more technical improvements such as updates to our CMS or data-driven elements on a page.
Recommendations to others considering the product:
Plan to dedicate a content lead who can spend some extra time in this tools and working with BrightEdge within the first year to get the most out of it. We have realized the value of increasing efforts in the platform over time, but if you are able to carve out more time early on it is my experience that the data tends to reflect how much attention is given.
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