BrightEdge
BrightEdgeReviews from AWS customer
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Easy-to-use platform and professional support
What do you like best about the product?
The dashboard is intuitive and easy to use. As our team does not have any prior experience using an SEO platform, this has been a great relief. Also, we are able to run in-depth reports on our website’s performance – especially around keywords – which is helping us to refine our content strategy.
What do you dislike about the product?
Not a lot! Some of the reports can be difficult to decipher, but this hasn’t been a problem as our rep, Nick, is always on hand to help.
What problems is the product solving and how is that benefiting you?
Data Cube is helping us to overhaul our SEO strategy across the business, so that we can reach a wider audience with our content. In the past, we have produced content that could have been better optimised, and therefore did not perform as well as it should have. Now, we are able to use advanced data – especially around keywords – to identify the topics our customers want to read about. This means we can write relevant content that is effectively optimised beforehand, rather than optimising content after it has been written. We look forward to seeing the long-term lift this new strategy has on our content performance.
The Golden Standard for SEO Research
What do you like best about the product?
Data Cube is a fantastic tool that our team leverages on a daily basis. Overall, the platform does a great job providing rich insights for keywords and we are able to gain a holistic overview of how our website is performing, as well as how we stack up against competitors.
What do you dislike about the product?
The content feature is a great addition to BrightEdge, however, the tool can use further refinement. The algorithm behind the targeted analysis can perhaps be tweaked in order to capture more relevant headlines.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to tell a powerful story of how our brand is perceived in the search landscape and allows us to realize our potential and maximize our SEO footprint in the SERP. By closely monitoring and tracking keyword performance, we are able to clearly define goals and prioritize terms that will make the biggest impact for our firm.
Extremely usefull tool and support
What do you like best about the product?
BrightEdge has teaching approach. They have guided us through strategy that has helped our website and has also made me a much stronger SEO professional. Our content strategy is much better now and this is being reflected in the data.
What do you dislike about the product?
SEO takes time. We are a large organization with a small team. I would tell other companies to expect the first year to be foundation laying. You will see some good results/wins in the first year. You will see a lot more results/wins if you lay a solid foundation and stick with it over time.
I wish you could select all service areas and pull local keywords from custom markets. This data is not available from Google in this way though, so it is not possible at this time.
I wish you could select all service areas and pull local keywords from custom markets. This data is not available from Google in this way though, so it is not possible at this time.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to drive our content strategy. This gives us the ability to base our content on data, rather than creating content and then working backwards to see if we can boost results. It does also give us the ability to audit existing content and improve it greatly. At the end of the day, the biggest benefit is that we now have the data and ability to drive and back-up the decisions we want to make for the website.
We are also seeing where we can make more technical improvements such as updates to our CMS or data-driven elements on a page.
We are also seeing where we can make more technical improvements such as updates to our CMS or data-driven elements on a page.
Recommendations to others considering the product:
Plan to dedicate a content lead who can spend some extra time in this tools and working with BrightEdge within the first year to get the most out of it. We have realized the value of increasing efforts in the platform over time, but if you are able to carve out more time early on it is my experience that the data tends to reflect how much attention is given.
Data Cube is the best feature
What do you like best about the product?
Data Cube provides so much insight into how your site/a specific page is doing!
What do you dislike about the product?
It is not the most client-friendly platform in terms of presenting.
What problems is the product solving and how is that benefiting you?
We are looking to what are pages are ranking for (not just what we are tracking).
Recommendations to others considering the product:
It is great to use but there are a lot of aspects to the platform that take a bit of work to get used to. There are several features that you need to practice with before getting the hang of.
Excellent Platform with Superior Service
What do you like best about the product?
The forward-thinking this platform provides is among the best in the industry.
What do you dislike about the product?
Can be cumbersome to add in new keywords and groups.
What problems is the product solving and how is that benefiting you?
We use BrightEdge for reporting but also for opportunity forecasting. Being able to tell our clients what they can expect if they give us more time and resources is one of the biggest benefits.
Recommendations to others considering the product:
While not entirely a full-service SEO tool, it's helpful for content creation and SEO reporting.
BrightEdge has given a small team results an agency couldn't
What do you like best about the product?
It is easy to use and intuitive. When we log in we know exactly what we need to work on to quickly achieve results, fix errors and stay on top of our SEO.
What do you dislike about the product?
There have been a few times that the website crawl has been inaccurate and therefore we had to reconnect code or create service tickets to get it resolved.
What problems is the product solving and how is that benefiting you?
Working with BrightEdge has given us amazing demonstratable results that we can share with Directors, Senior Management and Ownership. We also have better control over the keywords and content of our site so we can better prepare for the seasonality of the business.
Recommendations to others considering the product:
It is pricey and there is going to be some work getting to know it but it is definitely worth the cost
Easy-to-Use for not only SEOs but for non-technical people as well
What do you like best about the product?
We are a publishing company and the SEO team finds it useful to easily do research and reporting within the platform. Our editors who are not as tech savvy find it easy to use when doing keyword research or getting an idea how their keywords are ranking or how they stack up against their competition. BrightEdge Recommendations is also helpful for non-tech savvy people to understand. With other platforms there is a lot of filtering involved and the more clicks or input fields a non-tech savvy person has to do, the more confusing it will be for them and the adoption of the software will be poor. With BrightEdge, there is less filtering compared to other platforms so adoption rate and easy of use will be higher for others when doing keyword research or competitive analysis.
What do you dislike about the product?
The technical SEO aspect when it comes to crawling and site audits are not as robust as other SEO platforms. If it had more Technical SEO data and features in their Content IQ, then it would help the SEO team a lot.
What problems is the product solving and how is that benefiting you?
The business problems we were trying to solve as a publishing company was finding an easy-to-use SEO platform that our journalists and the SEO Team could both use. The other competitors have very robust SEO tools that are great for SEO people, but would seem too complicated for non-technical people when trying to navigate and apply filters within the platform. BrightEdge had a balance of both where non-tech savvy and the SEO Team could both use the platform to help grow the company.
Recommendations to others considering the product:
SEO platforms depend on your flavor. If there were no one else except the SEO team that is using the platform then I would say that BrightEdge is good. If only the SEO team was utilizing BrightEdge, I would like to see more in-depth Technical SEO features like the other platforms offer.
Great Platform & Exceptional Service and Insights from Eric Bergman's Team
What do you like best about the product?
Brightedge has been tremendously useful for me, personally, as well as our entire SEO department. We have worked with a variety of different platforms and Brightedge continues to be the industry leader, for good reason. Eric and his team go way above and beyond to help our team set up reports to help tell their client's narrative. Not only do they help us to envision and create reports, but, they are always happy to discuss specific insights and strategy. Kevin McCormick specifically has been an extremely useful resource for me and our team helping build out reports for very unique scenarios. It is very clear he understands the industry, data and platform extremely well. Thank you team, this review is well overdue!
What do you dislike about the product?
It would be wonderful if there was a way Data Cube could show which keywords fell off or began ranking month to month.
What problems is the product solving and how is that benefiting you?
Exceptional Service from Eric and Kevin's team with Incredibly Useful Insights.
Recommendations to others considering the product:
The platform is constantly evolving and they are extremely open to recommendations for improvements.
Useful Insights into Site Performance
What do you like best about the product?
I like the insights that BrightEdge provides. I'm subscribed to a weekly report within BrightEdge that notifies me of important changes. This allows us to focus on what changes need to be made not only to improve SEO, but also to improve general site performance.
What do you dislike about the product?
I think that the ROI you will see from using this tool can vary greatly depending on the customer success manager that is assigned to you. I've had great experiences with all of the BrightEdge staff, but there are definitely some that will bring ideas to meetings and others that have less input. All are very kind and willing to help, though.
What problems is the product solving and how is that benefiting you?
The main goal and purpose of BrightEdge is for search engine optimization initiatives. We have seen a consistent increase in our overall and organic site traffic since working with BrightEdge, which is great.
Agency Partner Needed Best in Class Content and Keyword Strategy Solution
What do you like best about the product?
Features that our agency finds the most value from are:
DataCube: Perform extensive keyword research across different search engine result types (universal video results, images, carousel, traditional results, etc)
Opportunity Forecasting: Quantify the potential improvement that an investment in a specific Keyword or Page Grouping would deliver.
Story Builder Dashboards: Create templates that we can copy/paste across our client portfolio to show the overall impact of investing resources in web engineering, SEO and web strategy.
DataCube: Perform extensive keyword research across different search engine result types (universal video results, images, carousel, traditional results, etc)
Opportunity Forecasting: Quantify the potential improvement that an investment in a specific Keyword or Page Grouping would deliver.
Story Builder Dashboards: Create templates that we can copy/paste across our client portfolio to show the overall impact of investing resources in web engineering, SEO and web strategy.
What do you dislike about the product?
Site Audit tools: BrightEdge doesn't do a fantastic job of performing a holistic site audit for our root domains.
Backlink and Internal Linking features: Pretty bare bones here. You'll want to invest in DeepCrawl, SEMrush or another tool to help out with link analysis.
Backlink and Internal Linking features: Pretty bare bones here. You'll want to invest in DeepCrawl, SEMrush or another tool to help out with link analysis.
What problems is the product solving and how is that benefiting you?
Quantifying our Efforts: BrightEdge makes it crystal clear how our collective efforts are improving SEO performance as well as business-level performance from Organic Search.
Automation: Using features like 'Add Task' allows us to use BrightEdge to review changes on the website and make annotations in the platform when different optimizations are made.
Automation: Using features like 'Add Task' allows us to use BrightEdge to review changes on the website and make annotations in the platform when different optimizations are made.
Recommendations to others considering the product:
BrightEdge really shines on the keyword strategy as well as content auditing and strategy front.
While they offer backlink and other link analysis tools within the product, you'd be better off using SEMrush or Screaming Frog to grab that kind of information.
While they offer backlink and other link analysis tools within the product, you'd be better off using SEMrush or Screaming Frog to grab that kind of information.
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