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BrightEdge

BrightEdge

Reviews from AWS customer

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External reviews are not included in the AWS star rating for the product.

    Haley L.

Product Manager

  • September 19, 2018
  • Review provided by G2

What do you like best about the product?
BrightEdge has great customer support and a great product for us at Bleacher Report. As customers since late 2016 we are very happy using BrightEdge and have been able to successfully complete SEO related initiatives.
What do you dislike about the product?
We wish the search volume numbers around keywords would be more granular than a 12 month rolling average. The sports calendar changes month by month and week by week
What problems is the product solving and how is that benefiting you?
Being able to compare ourselves to competitors and understanding where we can improve has been super important for us. Additionally we are more easily able to find issues with title tags, keywords descriptions and more.

    Education Management

Great Insight into Keyword Performance

  • September 14, 2018
  • Review provided by G2

What do you like best about the product?
Creation of Keyword Groups, Easy to Track Performance, Datacube
What do you dislike about the product?
Wish it updated more frequently so I could get more frequent insight into performance
What problems is the product solving and how is that benefiting you?
Tracking Keyword performance, improving keyword performance

    Sarah D.

Unmatched Technology, Helpful Client Services Team, Access to Cutting Edge Data & Community

  • September 12, 2018
  • Review provided by G2

What do you like best about the product?
Our client services reps have been absolutely stellar, going above and beyond in terms of supporting research, customizing dashboards, and educating our team on the product

Tool is always being refined and enhanced

BrightEdge has 'insider data'/research you can get access to, in addition to case studies, as a user group participant to stay up to date with industry changes
What do you dislike about the product?
Datacube can be slow, some limitations to tracking volumes of keywords
What problems is the product solving and how is that benefiting you?
Tracking/reporting, research, overall it's part of the foundational process informing current SEO strategies

    Orin H.

Helping me lock down SEO wins

  • September 11, 2018
  • Review provided by G2

What do you like best about the product?
The depth of tracking and the constant reminders and advice on every level are helpful when I am such a small team stretched trying to do wear many hats. I need this automated tracking and data feedback, I need this quick ability to see where I am week by week and spot the good and the bad.

The ability to mark up events so I know the changes outside the platform is nice so I can track all the items affecting rankings, so I can better track what is causing changes.

We are using the "LEM" (Link Equity Manager) internal link manager, so far so good on that as well. I don't have time to manage an internal link scheme on top of my other SEO/SEM tasks.
What do you dislike about the product?
Since I am mostly assigning tasks to myself, I'd love to be able to do it faster/in bulk to mass assign myself tons of recommendations, so I can more quickly have it track when they are done (which it does on it's own without me closing the task, thankfully).
What problems is the product solving and how is that benefiting you?
SEO goals. So far we've popped up dramatically on initial optimizations and it is also identifying problems as they occur which allowed me to respond quickly and fix an issue that cropped up from some new development. The level of staffing I get for questions and assistance is helpful.
Recommendations to others considering the product:
Try to implement a system when you can track all your main changes and events in Brightedge or at least another system so you can use the data and track all your site changes back to the results they track.

    David P.

In-Depth Platform With Professional & Skilled Support

  • August 03, 2018
  • Review provided by G2

What do you like best about the product?
BrightEdge has given our agency an immense advantage over competitors and provided actionable insights that very few other platforms can deliver. Customer support with BrightEdge is top-notch and they were always available when we needed them. Our main support representative, Kevin McCormick, was absolutely beneficial to our needs and knowledgeable on every aspect of their platform. His detailed insights and knack for creating custom dashboards helped us understand the performance of our clients and their competitors better.
Overall, BrightEdge is a game changer that has helped us make a digital impact on client projects. I highly recommend that you take a look for yourself...you'll be glad you did! A big thanks to BrightEdge and it's talented support team!
What do you dislike about the product?
There were a lot of videos to review for the BrightEdge exam. Although I'm now BrightEdge Certified, consolidating some videos may be more effective.
What problems is the product solving and how is that benefiting you?
Insights beyond standard charts and numbers. We're able to keep better track of keyword performance and the ability to identify how competitors are using target terms to engage their audience is also helpful.
Recommendations to others considering the product:
The amount of data that you'll gain is immeasurable if you're looking to get ahead in Digital Marketing.

    Mike G.

Very Happy with BrightEdge

  • August 01, 2018
  • Review provided by G2

What do you like best about the product?
Customer support is awesome. Always available. Timely and very informed.
What do you dislike about the product?
The platform is expensive. It can be worth the cost, but it is expensive nonetheless.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to pitch new clients with a great deal of useful information. It is allowing us to better serve clients with greater depth and analysis.
Recommendations to others considering the product:
I would highly recommend this powerful tool. While it is expensive, the data available and the customer support is amazing.

    Marketing and Advertising

Useful, but cumbersome

  • July 31, 2018
  • Review provided by G2

What do you like best about the product?
Data Cube results to find search demand.
What do you dislike about the product?
Steep learning curve. Not user-friendly.
What problems is the product solving and how is that benefiting you?
Internet user behavior insights for keywords. Helps with content development strategy.
Recommendations to others considering the product:
Recommend allowing plenty of time for training.

    Entertainment

Not Worth The Money

  • July 30, 2018
  • Review provided by G2

What do you like best about the product?
East to use interface, all in one solution
What do you dislike about the product?
The price! While it is an all in one solution, I can get everything possible done manually with not much more time dedicated for way cheaper. If you are a novice with SEO, this is a fantastic solution; but for 60k annually, it isn't worth it to me.
What problems is the product solving and how is that benefiting you?
Being able to handle all my SEO initiatives in one platform.

    Kari P.

I enjoy the user friendly features available.

  • July 30, 2018
  • Review provided by G2

What do you like best about the product?
I like that the dashboard is user friendly and makes SEO easier to understand for beginners like myself. I also like the customization tools.
What do you dislike about the product?
Our rep contacts us a lot. Usually I would love this, but I think he connects with us so much that we do not have enough to talk about each time. I wish we could set up meetings quarterly versus every two weeks.
What problems is the product solving and how is that benefiting you?
It has allowed us to improve our SEO. We have seen benefits for content development and have really begun to focus on our SEO strategy.
Recommendations to others considering the product:
See if you can set up monthly or quarterly meetings with your account manager. Ours is a little too eager to meet.

    Financial Services

Timely SEO Insights

  • July 24, 2018
  • Review provided by G2

What do you like best about the product?
Ease of use; Robustness of the Data Cube; Competitive analysis; Insightful recommendations
What do you dislike about the product?
That we can't have all of our websites on the platform under some sort of enterprise agreement.
What problems is the product solving and how is that benefiting you?
Competitive market share
Recommendations to others considering the product:
Give it a chance, you'll love it.

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