BrightEdge
BrightEdgeReviews from AWS customer
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Best SEO help!
What do you like best about the product?
The ease of use and the continuing updates to the platform. They are consistly making it better and easier to use.
What do you dislike about the product?
Every once in a while I move too fast for the platform and it lags for a moment or two. It is a rare occasion though.
What problems is the product solving and how is that benefiting you?
SEO
Recommendations to others considering the product:
Brightedge is top notch. They know their market, what their customers need to succeed and make recommendations to help implement those changes.
Solid Keyword Analysis Tool
What do you like best about the product?
Brightedge makes it easy to identify and manage keywords/keyword groups you want to track. Multiple filters and views offer good analysis.
What do you dislike about the product?
Competitive insight is somewhat limited, and other SEO tools appear to have a broader feature set at a lowe price. BrightEdge has a lot of SEO muscle, but unless you have a dedicated resources to really get in and extract actionable value on a regular basis, it may not be your most cost-effective option.
What problems is the product solving and how is that benefiting you?
We find insight into keyword rankings and SEO analysis that helps us prioritze our efforts.
Recommendations to others considering the product:
Know exactly what you are looking for in an SEO analysis tool; other options may offer more for less.
Feature rich, but more than we likely need
What do you like best about the product?
It's a great tool to conduct keyword research and setup tracking for our own keywords and others.
What do you dislike about the product?
There's way more than we have the time or ability to use. We're a small company that doesn't have anyone dedicated to SEO or SEM (it's a part of our jobs instead of our job). If we had time to take full advantage, Brightedge would be a great solution.
What problems is the product solving and how is that benefiting you?
Improving our organic search results and researching paid click strategies.
Nice UX, but lacking in data insights
What do you like best about the product?
very pretty platform with an excellent UX
What do you dislike about the product?
data only updates weekly and the lack of insight when compared to other tools makes the price tag not worth it
What problems is the product solving and how is that benefiting you?
Keyword and ranking management
Content-focused platform with lots of functionality
What do you like best about the product?
BrightEdge is great for those of us focused on SEO/content optimization. Lots of data, insights and recommendations.
What do you dislike about the product?
Not as heavy on the technical aspects of SEO. Also, there is a set limit for keyword tracking.
What problems is the product solving and how is that benefiting you?
Content idea generation. Keyword tracking (declines + improvements). Competitive SEO analysis.
Recommendations to others considering the product:
Probably best to use for larger organizations.
Most comprehensive SEO tool there is
What do you like best about the product?
The data cube they've invented pulls the best from Google Search Console and does all the heavy lifting. They also cache all the search console info so you can get historical. Their PLP process is very easy to assign keywords to pages, too.
What do you dislike about the product?
Customizing the dashboards can be tricky and isn't intuitive. The pre-built reports usually cover everything I need though.
What problems is the product solving and how is that benefiting you?
Keyword tracking, identifying high value content and new visits. Everything is very well set up with page groups and keyword groups so we can easily identify what's performing well and what's not. We can easily pivot and change strategy to adjust for market conditions.
Recommendations to others considering the product:
Organize your keywords into groups ahead of time so you can take better advantage of the reports. It's also useful to use the built in CRM to assign tasks to other users.
BrightEdge a good tool with GREAT service
What do you like best about the product?
My account rep was exceptional and really made it easy to maximize the tool. Both my rep and myself were actively working as a partnership.
What do you dislike about the product?
I felt like the tool could have been a little more robust. If the tool could bring in more of its own data (instead of focus on external sources like GA for revenue projections and reporting)
What problems is the product solving and how is that benefiting you?
We did an entire replatform and reskin for our website and we wanted to ensure the lowest possible ranking slide.
Recommendations to others considering the product:
Make sure you have the staff to really use this tool. There is so much opportunity.
Digital Marketing - SEO Content Analyst
What do you like best about the product?
I like the Datacube and Recommendations features. And that I can easily download certain reports.
What do you dislike about the product?
That you can only track so many keywords.
What problems is the product solving and how is that benefiting you?
No business problems.
Great All In One SEO Solution
What do you like best about the product?
Brightedge is always staying up to date with the industry standards.
What do you dislike about the product?
Brightedge can be glitchy at times and I have had to submit multiple emails to get things done.
What problems is the product solving and how is that benefiting you?
Brightedge has allowed us to keep our SEO team small but our results big.
Recommendations to others considering the product:
It is a great solution for those wanting to take full control over their SEO efforts
Great Platform Overall
What do you like best about the product?
*Data Cube -- Allows us to assess competitors' performance in terms of keyword rankings and share of voice in the industry
*On-Page Recommendations -- Based on the keywords we provide for certain pages, there are specific recommendations for us to further optimize the pages
*Anomaly Detection -- Receive notifications when significant changes in rankings have taken place for important keywords on the site.
*On-Page Recommendations -- Based on the keywords we provide for certain pages, there are specific recommendations for us to further optimize the pages
*Anomaly Detection -- Receive notifications when significant changes in rankings have taken place for important keywords on the site.
What do you dislike about the product?
*Sometimes the keyword data presented in the platform isn't up to date.
What problems is the product solving and how is that benefiting you?
BrightEdge allows us to get a quick overview of how the website is performing, provides recommendations on how to optimize the site, and serves as a tool to see how we stack up against competitors.
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