BrightEdge
BrightEdgeReviews from AWS customer
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BrightEdge Content
What do you like best about the product?
Leverages industry leading SEO platform to deliver a platform for industrialized creation for SEO content experiences.
What do you dislike about the product?
The product is still relatively new, so workflow/reporting/integration can be clumsy, depending on your requirements. That said, they have a quick development cycle.
What problems is the product solving and how is that benefiting you?
Creation of SEO optimized landing pages and content experiences.
Recommendations to others considering the product:
Determine milestones and define ROI before purchase.
De-mystifies SEO ... for the most part
What do you like best about the product?
BrightEdge takes a dark art and makes it mostly understandable and straightforward. It lays out tasks in a very linear manner, and tells you what you need to do to get your site ranking better in the major search engines. The onboarding is process is excellent as well, but we were generating usable insights out of BrightEdge on Day 1.
What do you dislike about the product?
Every time you track keywords off a master keyword list it takes to back to page 1 of the list. With a long list that can get very frustrating. Also, changing the rank order in a report sometime requires drilling into a secondary menu. Finally, it's garbage in/garbage out. If you track misspelled keywords BrightEdge will tell you to add those keywords to your content.
What problems is the product solving and how is that benefiting you?
It enables us to do our own SEO with minimal employee resource, and save money in the process.
Recommendations to others considering the product:
Take the leap! Brightedge has great support and will help you de-mystify this dark art.
BrightEdge
What do you like best about the product?
I liked the ability to plug in any URL into the platform and pull keywords that that URL is ranking for in a given month. It also had good comp comparisons for tracked keywords.
What do you dislike about the product?
The limited number of keywords that we could use and the difficulty of setting up dashboards.
What problems is the product solving and how is that benefiting you?
Tracking client keyword successes and trends.
True to their name: BRIGHT People & Tools which give us the ultimate competitive EDGE
What do you like best about the product?
Fantastic, cutting edge tools: My favorite is the data cube tool that gives us great insight into the search landscape. BrightEdge is always innovating too, so I feel like simply being part of the BrightEdge family keeps us innovative as well.
Great support: Everyone I've worked with in BrightEdge, especially my current client success manager (and my other three were fantastic too!) has been very helpful and caters to my company's needs. They're willing to put in the hours to help us be successful.
Great support: Everyone I've worked with in BrightEdge, especially my current client success manager (and my other three were fantastic too!) has been very helpful and caters to my company's needs. They're willing to put in the hours to help us be successful.
What do you dislike about the product?
Because they have so many different features on the platform, it could take a little time to get used to the different interfaces, but this is more so if you aren't in the platform enough. Once you use it more, you definitely get the swing of things easily. The great thing about BrightEdge is that they're open to suggestions, so if you think there's a better way to do something, or if there's a feature you think is missing, just tell them!
What problems is the product solving and how is that benefiting you?
One huge business problem is showing the value of SEO to people in our company that matter. With BrightEdge's visually powerful dashboards and the help of my awesome CSM(s), I've been able to communicate that much more easily.
We have niche markets, and many of them, so it can be overwhelming to try to take on everything. My CSM has worked with me to to tackle different projects little by little and segment them on the platform.
We have niche markets, and many of them, so it can be overwhelming to try to take on everything. My CSM has worked with me to to tackle different projects little by little and segment them on the platform.
Recommendations to others considering the product:
Take a look at their features online or talk to a representative and they'll be happy to show you around the platform. If you want to do well in search, BrightEdge is a fantastic platform and team to help you make great progress.
The SEO Platform That Helps You Tell a Story That Gets Heard
What do you like best about the product?
Using BrightEdge has changed my relationship with SEO. Thanks to a robust on-boarding period, their (mostly) intuitive platform, and ongoing support, keyword research is a breeze.
What do you dislike about the product?
Some actions are more tedious or take longer than I would like. The one example, is keyword research using the Data Cube. If I search for a specific term that then returns 1,000 results, I have to click through (alphabetically) until I find the exact term I was interested in. Another is how long it takes for a term to show up when you assign it a preferred landing page.
What problems is the product solving and how is that benefiting you?
We are in the early stages of our SEO initiative. To date, I think it is making the content team more intentional in its efforts. Already, we are creating a more organized, holistic experience across the company's site.
Good SEO platform but a bit pricey
What do you like best about the product?
Data cube allows for access to lots of data around not only your website but competitors. It's very easy to use for most people at our company so getting adoption isn't too big of a problem. The UX/UI is fairly easy to use.
What do you dislike about the product?
The inability access the data via API for a large enterprise this is important. This keeps us from allowing our data scientists to mine the data to look for opportunities that are there. Also with a large website and millions of keywords, the pricing plan is unsustainable for a large amount of keywords. There are other vendors out there that can do similar for a lot less and with more flexible structure. The value is the ease of use but if you have ability in house to do more, this prevents you from reaching the next level.
What problems is the product solving and how is that benefiting you?
We are able to track keywords and content marketing efforts.
Recommendations to others considering the product:
Allow for API access to the data
Great product
What do you like best about the product?
The team behind the product is fantastic -- they help us keep ahead of the curve and are constantly developing better and better tools.
What do you dislike about the product?
Development takes time, so some features are released later than we'd like.
What problems is the product solving and how is that benefiting you?
Understanding our organic footprint and opportunities
BrightEdge, the SEO Platform for Digital Team with some to little SEO knowledge
What do you like best about the product?
Quick response from the support team
DataCube is an awesome module they've developed
Love the instant report builder they're product called Storybuilder
DataCube is an awesome module they've developed
Love the instant report builder they're product called Storybuilder
What do you dislike about the product?
To further be integrated with log analytics or web crawlers, would be cool if they can integrate with companies like Botify.
They don't give me the option to get my global ranking only by country.
I don't have a comprehensive user report. I would like to understand what modules are used the most.
They don't give me the option to get my global ranking only by country.
I don't have a comprehensive user report. I would like to understand what modules are used the most.
What problems is the product solving and how is that benefiting you?
Creating primary keyword phrases for every product group. Create dashboards for all the product groups to track content improvement.
Understand competitors share of voice
Provide dashboards to executives
Understand competitors share of voice
Provide dashboards to executives
Recommendations to others considering the product:
Consider adding features such as web crawlers & log analyzers to understand what URLs have been crawled and indexed.
Enterprise SEO at Scale, Great Value, Best in Class
What do you like best about the product?
Breadth & Depth of Solution. As someone who has been involved with SEO and organic marketing for over 12 years, the hardest challenge is to keep up with the hundreds of search engine algorithm changes. Brightedge consolidates several tools in one integrated platform, provides collaborative capabilities across devices, has excellent customer support and certification to make you use the platform effectively, and more importantly, it works! The proof of the pudding is ranking on page 1 of Google, across content types, with engagement that results in better business outcomes for our clients, while saving us time and $$.
What do you dislike about the product?
Minor quibble, I prefer using it on desktop to make better use of the data and insights. A bigger screen works more effectively for my workflow.
What problems is the product solving and how is that benefiting you?
As an agency, helps us with:
Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking
Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency
Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting
Strategic - Keeps up with search algorithms to provide great SEO & Content insights
Leverage - Fewer resources for running SEO & Content Marketing, helps team focus on proving strategic insights, rather than spending time collecting data, reporting, keyword and competitor tracking
Scale - Helps us take on more clients by automating tasks, replacing the need to use 5 disparate tools - 12X efficiency
Time - Saves us over 10 hours every week in analysis, competitor benchmarking and reporting
Strategic - Keeps up with search algorithms to provide great SEO & Content insights
Recommendations to others considering the product:
Get a demo to realize how easy it is to get insights using Data cube in minutes.
Also, get a sense of how you can leverage some of the other features:
Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management
Page Reporting - Drill down on how well your content is performing
Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition
Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement
Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.
Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).
Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.
Also, get a sense of how you can leverage some of the other features:
Opportunity Forecast - This is great as you can add a $ value to make a compelling SEO ROI case for management
Page Reporting - Drill down on how well your content is performing
Intent Signal - Insights on how to tweak your content (keyword level insights!) benchmarked against organic competition
Brightedge Content - AI driven real-time content editor - integrate trending topics, optimize internal website link structure - basically as a marketer, take back the power to edit website pages, knowing you are giving it the right SEO juice, while balancing for user engagement
Storybuilder - Besides Datacube, this is my second favorite 'feature'. It helps tell a data-driven story that is visual, engaging and not constrained by system limitations. We craft stories different for different clients based on their needs.
Note: There are many other features to explore, including Content IQ, Hyper Local (drill down to local searches, esp. useful for retailers or multi-location businesses).
Also, Brightedge has frequent User Groups across the US. I learn a lot from engaging with fellow marketers and SEO/Content managers on how they are leveraging BrightEdge to address organic marketing challenges.
Good tool, not sure worth the cost
What do you like best about the product?
Data cube. Easiest way to see what keywords you or competitors are ranking for. The gap analysis tool and ability to filter by category makes it easy to target competitor quick answer keywords or video rankings.
What do you dislike about the product?
Max limits on page tracking it annoying. Makes it difficult to create reports across the entire site. Also, search volume often not matching google adwords. If search volume is wrong, how can opportunity forecasting be accurate?
What problems is the product solving and how is that benefiting you?
An easy way to view progress in SEO
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