BrightEdge
BrightEdgeReviews from AWS customer
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Amazing Platform for SEO
What do you like best about the product?
I love being able to go into BrightEdge and seeing our progress broken down by week. Story Builder, ContentIQ and Reccommendations is where I spend most of my time.
What do you dislike about the product?
At this moment, I don't really dislike anything with the platform.
What problems is the product solving and how is that benefiting you?
We are able to increase our SEO in the locations we were low, and keep track of our competitors as we;ll.
Indispensable for SEO and Content Research
What do you like best about the product?
The DataCube and its research power are incredibly valuable for uncovering potential areas for content creation, in addition to estimating the success of competitors in content and SEO.
What do you dislike about the product?
It's a nitpick, but I've never been a fan of the graphs - they look a little clunky to me and could use a visual upgrade.
What problems is the product solving and how is that benefiting you?
Tracking rankings progress over time and researching potential content topics using the DataCube.
Recommendations to others considering the product:
For enterprise SEO or content purposes, BrightEdge will be highly valuable.
Automated Reporting Gets the Whole Organization On Board
What do you like best about the product?
Once configured, the tool is incredibly powerful, and scales appropriately for a large organization. Our favorite feature is storybuilder, and we use it to provide valuable data on a monthly basis to various teams involved in content creation across the company. The biggest challenge is allocating the necessary resources to take full advantage of each feature.
What do you dislike about the product?
It can be difficult/tedious to re-assign multiple keywords between groups, and the limits placed on keyword tracking make hygiene a consistent concern within the platform, requiring upkeep more often than one might like.
What problems is the product solving and how is that benefiting you?
Brightedge has made it possible to monitor organic performance across the site, improve our rankings for keywords essential to our brand, and automate valuable reports to various stakeholders across our organization. While using the tool, we have seen organic traffic to our site increase by over 60%, in conjunction with a site migration. .
Easy-to-use tool for your SEO efforts Digital Content Strategy
What do you like best about the product?
The multiple tools within and the different way to get at the metrics via data cube, keyword analysis, etc. The support/client success team has always been an extension of my team - they deliver valuable work, provide strategic direction and recommendations and support my team in anyway that I may need.
What do you dislike about the product?
Nothing at this time. Unfortunately, bandwidth prevents me from learning all of the widgets and BE's full capabilities. I hope they continue to look at ways to integrate with CMS.
What problems is the product solving and how is that benefiting you?
Keyword research, ranking management and reporting, tracking anomalies, and more! At all three companies, Brightedge has amplified my teams SEO efforts and strategic content pillars. I've benefited across my SEO programs: quality - content, career growth, relationships qualitative - driving results and growth for the organic channel for both B2B lead generation and eCommerce.
Recommendations to others considering the product:
Consider Brightedge technology to not only kick-start your SEO efforts but to amplify and drive incremental results for your organization.
BrightEdge is a helpful enterprise-level keyword rank tracking tool for SEO.
What do you like best about the product?
BrightEdge has helpful dashboard-building capabilities and a functionality called DataCube that allows you to see the keywords any site on the web ranks for.
What do you dislike about the product?
Some features of the tool have not been updated in a while and at times the client service can be spotty (depends on the rep).
What problems is the product solving and how is that benefiting you?
BrightEdge helps us prove the value of our organic search campaigns through the dashboarding capabilities (which tie into third-party tools). Having the ability to look at rank information next to analytics data is extremely helpful for proving the value of our efforts.
Recommendations to others considering the product:
Go through the certification trainings as quickly as possible and take advantage of your Client Service Rep to answer any and all questions you have. They can be a great resource.
An Enterprise SEO's Best Friend
What do you like best about the product?
What I like most about Brightedge is their Data Cube and Content IQ. These are the two areas I use the most when I'm using Brightedge.
Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used.
I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues that may be going on with the website's performance.
Data Cube provides a wealth of great information not only your website, but competitor sites as well. It's very hard to get as granular with organic traffic and keywords other tools that I've used.
I run Content IQ once, sometimes twice a week to see what things I can easily fix like title tags as well as identify any issues that may be going on with the website's performance.
What do you dislike about the product?
The only thing I really dislike is the cap at which we're at when looking at the number of pages and keywords we can track. Since we have thousands of pages and hundreds of keywords we could track, it's not possible from a budget perspective to track each page or keyword in Brightedge, although I would love to be able to!
What problems is the product solving and how is that benefiting you?
With Brightedge, we're identifying organic keyword and content opportunities we should be pursuing to grow traffic and revenue. We also use Brightedge to decrease our reporting time, which saves our company time and money we can use on executing our work.
So far we have been happy with the power of the tool and have seen organic keywords continue to increase over the past few months for a couple of our sites. Brightedge has also been helpful in identifying future content ideas based on the type of search result desired.
So far we have been happy with the power of the tool and have seen organic keywords continue to increase over the past few months for a couple of our sites. Brightedge has also been helpful in identifying future content ideas based on the type of search result desired.
Recommendations to others considering the product:
Worth the money if you own or manage an enterprise level ecommerce website.
SEO Manager
What do you like best about the product?
It's too difficult to come up with just one answer! First and foremost, this tool is extremely user friendly and has been the key to my success thus far! One of my favorite things about BrightEdge is that everything has a default setting, but everything can be customized to accommodate your client's needs.
What do you dislike about the product?
It is hard for me to keep up with all of the new enhancements to the tool.
What problems is the product solving and how is that benefiting you?
Prioritizing keywords and finding new/better keywords. The tool recommends keywords that I wouldn't have thought of on my own. This has helped me to properly optimize on page and off page for more traffic.
Enterprise SEO Agency Platform
What do you like best about the product?
Ease of keyword grouping and reporting. Being able to have the client review their data-sets readily.
What do you dislike about the product?
Need to add folders to Storybuilder to organize dashboards
What problems is the product solving and how is that benefiting you?
Fantastic tool for Biz dev. Helps Overdrive Interactive move the needle for our SEO clients
SEO Allstars
What do you like best about the product?
Customer success team. The team behind the platform is the added value that separates it from the competition.
What do you dislike about the product?
Not much to dislike as the feedback provided is always in consideration for future releases. One recommendation would be the ability to add sitemaps directly into the platform.
What problems is the product solving and how is that benefiting you?
Solving the content gap between our audience personas. The platform's customer buyer journey in conjunction with Datacube's competitive analysis has been key to our success.
Recommendations to others considering the product:
Ask them to import some of your pages and keywords and vet it against your own analysis.
Great Platform for Scaling SEO
What do you like best about the product?
BrightEdge does a great job providing clear, concise data in an easy to understand UI. Like many SEOs, content creators and owners are not within the same team, so ensuring that these users can understand and prioritize content creation with SEO best practices in mind is critical, and I think that BrightEdge has always done a good job elevating these metrics making them actionable for the greater content teams.
What do you dislike about the product?
An area where BrightEdge can improve is through buyer journeys. I'd like to see content and corresponding KPIs visually structured in a way that lets users prioritize based on user experience on and off my website - focusing less on specific keywords but more on the entire thought process and potential searches that take plan to reach content- especially with voice search now bringing more long-tail keywords with low search volume, than less keywords with high search volume.
What problems is the product solving and how is that benefiting you?
I've been spending most of my time understanding and monitoring keywords that drive awareness of our product solutions - influencing content creation, and on the flip side using BrightEdge to uncover terminology used for our existing product content for optimization. I continue to use BrightEdge to track and monitor our "high value" keywords that are driving the majority of organic traffic to the site.
Recommendations to others considering the product:
Know exactly why SEO is important for your bsuiness, and what success looks like. BrightEdge can help set a path to a defined goal. BrightEdge can be an overwhelming tool for those that don't have specific KPIs - knowing what you want will allow BrightEdge to help get you there.
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