BrightEdge
BrightEdgeReviews from AWS customer
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Every SEO Metric Needed in One Place
What do you like best about the product?
Wow - where do I begin? I like the depth of tools that are in BrightEdge. Anything from keyword tracking to organic traffic (internationally as well), to content evaluation. The tool tells you what you need to do to the page in order to rank better and also provides insight to what the competitors are doing. The latest enhancement provides a really great technical audit that is completely customizable.
What do you dislike about the product?
They are releasing so many new enhancements to the tool that it is hard to keep up!
What problems is the product solving and how is that benefiting you?
Lack of organic traffic - this tool allowed me to find better competitive keywords and then properly optimize on page and off page to get better traffic.
Recommendations to others considering the product:
I had looked at all other enterprise SEO tools out there and evaluated them thoroughly. Don't let anyone tell you different. This is by far the best tool out there!
SEO Optimization with Brightedge
What do you like best about the product?
Ease of understanding your keyword strengths and competitors' as well.
What do you dislike about the product?
A mobile UI would be nice to have to pull up quick info while on the go.
What problems is the product solving and how is that benefiting you?
Researching keywords for a corporate blog to build an editorial calendar and optimize content for page rank.
Making SEO Manageable
What do you like best about the product?
A modest and responsive UI design I can stretch it over my two screens. The UI is minimal, simple and clean.
Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances.
Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were.
Colours have been designed and UI organised to allow both for extended screen time use, or for quick glances.
Interactive help windows with pop up with functionality selection, and access help videos directly from the interface without losing where you were.
What do you dislike about the product?
Tried very hard to answer this question but to no avail.
What problems is the product solving and how is that benefiting you?
Finding additional keyword and topic opportunities that enable me to expand my site and capture new traffic, tracking and dashboards, and correctly attributing the channel.
Recommendations to others considering the product:
A bad tradesman always blame his tools, so to get the most out of Brightedge make sure you invest time to familiarize yourself and understand the platform, knowing the support team -second to none- has your back, and the research team is on top of the ever-changing search landscape. A true partnership, where the possibilities are endless.
SEO + Content + Social Intelligence Platform
What do you like best about the product?
This is the real deal when it comes to competitive and digital intelligence. BrightEdge has built a key business driver for marketers - especially in the ecommerce, financial and technology industries.
What do you dislike about the product?
It's not 100% intuitive where to start without some hand holding.
What problems is the product solving and how is that benefiting you?
Rich understanding of keyword opportunities, site structure errors and opportunities, and competitive content opportunities.
Recommendations to others considering the product:
Highly intelligent product and team.
Their customer service has been outstanding.
What do you like best about the product?
We use the detailed reporting every day to make optimization decisions. I appreciate their willingness to help us set up dashboards and walk us through what they are seeing that will impact us.
What do you dislike about the product?
Although the information is great, the graphs and the way it is presented is not visually appealing and difficult to use in an executive summary ppt.
What problems is the product solving and how is that benefiting you?
We are using BrightEdge to help us benchmark against our competitors, understand the search landscape and optimize our content and pages accordingly. We have been able to increase our share of voice and adjust what keywords we optimize for to stay inline or ahead of our competition.
Recommendations to others considering the product:
In evaluating BrightEdge make sure you understand the data cube and the Content IQ functions in detail and their advantages. They are two of the stronger areas within the platform for actionable information.
Excellent SEO platform for a large enterprise
What do you like best about the product?
I've been using BrightEdge platform to drive SEO for many years. It is a very robust tool allowing us to measure results vs competitors, research opportunities that drive content strategy, identify technical issues, and much more. The platform is very flexible to manage and use and allows to scale our operation in all Geos. We get excellent level of support. BrightEdge product roadmap is very strong, and the team constantly introduces new features to make sure we get all we need with the rapidly changing search landscape.
What do you dislike about the product?
This is a tough one to answer - especially since "dislike" is a required field and I need 40-characters minimum to fill in the space :) I am satisfied with everything I get out of the platform.
What problems is the product solving and how is that benefiting you?
I need to scale SEO operations across multiple business groups, in all Geos - and I'm able to do that with BrightEdge.
Improve your content with Brightedge Content Performance
What do you like best about the product?
The ability to build multiple stories and keyword groups makes it so much easy to focus on just one set of campaigns at a time and even from the point of report you can share your Brightedge dashboards directly with others or just share a png of it.
What do you dislike about the product?
API documentation is a little difficult to comprehend at first, it was for me personally but I am sure that is only an issue when your working on APIs.
What problems is the product solving and how is that benefiting you?
report campaign performance and best rank data to stake holders and see which landing pages actually improved with time and back.
Game changing data!
What do you like best about the product?
The data cube is a data gold mine of information and can help you reach actionable conclusions faster and with data you can trust.
What do you dislike about the product?
Things i've disliked over time have gotten better. They are constantly improving the UI and giving us more actionable data.
What problems is the product solving and how is that benefiting you?
Our standard reporting is overwhelming in data so having the ability to easily create executive level summaries is a big benefit to us and our clients. Our keyword research and trending analysis have gone up a level with use of the data cube. the ability to peer into the past and see how a site was ranking before is also very helpful.
Recommendations to others considering the product:
The data and support provided are best in class. If it makes sense in terms of cost for you it's your best choice.
Excellent enterprise level SEO tool.
What do you like best about the product?
Excellent support from the BrightEdge team. It's nice to know that your questions can be quickly answered by a skilled team who believes in their product.
What do you dislike about the product?
There's a steep learning curve to master the tool. More tooltips and educational resources may be valuable.
What problems is the product solving and how is that benefiting you?
Keyword research, on-page optimization, baseline tracking and much more.
Recommendations to others considering the product:
This is the best enterprise level tool I've ever used to accomplish my online/SEO goals.
Powerful but needs support
What do you like best about the product?
What I like best about BrightEdge is the flexibility of the Story Builder functionality and the power of Data Cube which can provide SEO performance info for any website.
What do you dislike about the product?
I dislike the fact that for several edits such as the addition of a new domain to the platform (assuming there is an available slot) or edits as to the way the URLs appear in the page reporting functionality have to go through the support team. I would prefer that the users would be more empowered to make edits on the platform and so only contact support when there is a problem.
What problems is the product solving and how is that benefiting you?
Keyword Research, SEO performance tracking and reporting, decision of the next SEO step for improvement of our and our clients' website performance.
Recommendations to others considering the product:
BrightEdge is a really powerful tool and can help businesses take the next step forward towards perfecting their website's SEO performance with ease.
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