BrightEdge
BrightEdgeReviews from AWS customer
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SEO Strategist
What do you like best about the product?
I like how everything is all in one place, and (fairly) easy to access.
What do you dislike about the product?
Some of the features aren't very intuitive and take some digging to access. This has created confusion amongst some of our content teams
What problems is the product solving and how is that benefiting you?
Building organic traffic to our clients websites
Recommendations to others considering the product:
Make sure you know how to use all of the features in order to get the most out of it. Some of it is obvious, other features, not so much. the Client success team has been amazing, make sure to take advantage of them to get the most out of the product
Awesome Reporting and Research Tool
What do you like best about the product?
The access to great data and the reporting interface to create fast and insightful reports
What do you dislike about the product?
Been a user for almost a year and so far I have not had any complaints.
What problems is the product solving and how is that benefiting you?
Keyword reporting, Keyword research, SEO reporting, SEO performance monitoring
Recommendations to others considering the product:
Brightedge is costly and I think could make you hesitant to purchase. But in less than a year I was able to prove that Brightedge paid for itself and made us money. I think a lot of companies would have the same experience if they used the software correctly.
Very good - if expensive - SEO tool
What do you like best about the product?
The StoryBuilder is a great way to build a report designed to answer a question that a client may have. The Recommendations for improving tracked pages are also very useful.
What do you dislike about the product?
I have occasionally experienced delays or interruptions in data collection which has made it necessary for me to contact their support staff.
What problems is the product solving and how is that benefiting you?
I mostly use it to provide dashboards to stakeholders, but it's also very useful as a research and analysis tool, providing you complete all the possible integrations with Google Analytics and Google Search Console and plan keyword groups and page groups thoughtfully with scalability in mind.
Recommendations to others considering the product:
Work with your account rep to get the very best out of the tool and be sure to take the free online certification video classes. Not everything in the tool is intuitive or self-explanatory, and it is worthwhile taking the time to learn how to get the best out of it.
Best spend for our SEO efforts
What do you like best about the product?
This platform tracks page ranking for high traffic keywords, provides suggestions for page improvements and has a nice dashboard to track it all. Knowing that organic search is a long-term game, we started seeing result months earlier than anticipated.
What do you dislike about the product?
For a 1 person marketing department, I wish there was more time to spend using Brightedge each day.
What problems is the product solving and how is that benefiting you?
Improving organic search rank and traffic, generating more organic leads.
Recommendations to others considering the product:
We have blindly spent money towards SEO efforts that never performed, were not tracked, and vendors just kept saying it takes time. In 3-6 months we were able to achieve what we had been wanting for 2-3 years.
Comprehensive Keyword Reporting Software
What do you like best about the product?
Data Cube feature displaying all keywords a page is ranking for
What do you dislike about the product?
Backlogged reporting data can sometimes skew results provided to customers
What problems is the product solving and how is that benefiting you?
Increasing visibility for clients in organic search space; have realized increased website traffic and revenue for clients
Advanced SEO Tools with Stellar Service
What do you like best about the product?
The high level of service we received was fantastic and the data cube is a great tool.
What do you dislike about the product?
It is hard to justify the cost when your market and audience are very narrow.
What problems is the product solving and how is that benefiting you?
We used BrightEdge for validate our struggles with SEO rankings and make possible changes to facilitate improvements. We identified new terms using BrightEdge, have a better understanding of our competition, and have a better defined strategy.
Recommendations to others considering the product:
Consider your audience and how narrow it is. When we struggled, it was because of low overall search volume due to a niche product. BrightEdge is a good choice, especially for broader solutions and products.
A good tool for your website
What do you like best about the product?
The Data Cube is one of the best features of the platform, but no the only feature I like. If you want to see how your competitors rank compared to you or to other site, the data cube gives you some really good insights on page ranks, search volumes and more.
What do you dislike about the product?
There's a learning curve for the platform, lots of different features and lots of time to really learn how to use them. Brigthtedge really does help with this and they have a good team of experts to answer all your questions.
What problems is the product solving and how is that benefiting you?
Brightedge is able to give us insight on the pages on our website that are ranking low on search engines and recommends to us what we can do to improve on this.
Recommendations to others considering the product:
This is a product that I would recommend to definitely trail and see the great benefits of using it. There's lots of info that this platform can give your website, that your probably over looked.
Excellent but very questionable pricing policies
What do you like best about the product?
They stay on top of the search engine world with reports on things like Quick Answers, Local Pack, Video search, as well as social impact on search and the best competitive analysis you can find in a tool like this.
What do you dislike about the product?
Their pricing. Per-keyword pricing is an archaic way of setting prices--it certainly doesn't cost them thousands of dollars more in costs to be able to track just a few hundred more keywords. If you want to track mobile vs. desktop, that's more keywords you have to buy. And if you have a multilingual site, you're going to pay even more.
The pricing policies set by companies like GetStat.com are much more logical and fair. I wish Brightedge would start to realize that gouging customers is not a viable long-term strategy.
Also, the on-page SEO recommendations are far too cookie-cutter to be of use in the post-Panda era. I use them for reference, but I pity the company that takes them literally.
The pricing policies set by companies like GetStat.com are much more logical and fair. I wish Brightedge would start to realize that gouging customers is not a viable long-term strategy.
Also, the on-page SEO recommendations are far too cookie-cutter to be of use in the post-Panda era. I use them for reference, but I pity the company that takes them literally.
What problems is the product solving and how is that benefiting you?
I need to see how my site is doing against competitors and I need to prove the value of SEO to my company. So far, Brightedge does a pretty good job at both.
Recommendations to others considering the product:
Make sure you understand how they charge you per keyword, per search engine upfront. Be prepared to do a lot of setup work, but it'll be worth it.
Great Tool for ROI Focused Marketers
What do you like best about the product?
My favorite feature was the Search Opportunity Forecasting tool. This allowed me to obtain information and forecast the potential financial gain of an SEO campaign. This data was also useful when proving the worth of SEO.
What do you dislike about the product?
As someone who has used many tools in the past, I found it easy to learn and navigate the platform. However this might not be the case for everyone and the platform can seem a bit intimidating in the beginning.
What problems is the product solving and how is that benefiting you?
Measuring the ROI of SEO campaigns to ensure that it remains a top priority for the marketing budget each year.
Useful, but needs to be used combined with a few other tools for a full picture
What do you like best about the product?
I like the ease of use & the graphics. It's an all together pleasant interface. Like many tools, it strives to quantify the value of SEO, which is a great selling point. It helps to moderate specific rankings and their improvements.
What do you dislike about the product?
I don't like how hard/ unintuitive some of the actions can be. An example would be the simple input of keywords to monitor. Unless you know where to go, you have he potential to get very lost.
What problems is the product solving and how is that benefiting you?
The validation of SEO in terms of it's direct impact on profit. BrightEdge helps illustrate that to clients.
Recommendations to others considering the product:
Definitely have somebody train you on all the capabilities. The software can do some pretty cool stuff if fully utilized. I also like to walk clients through it on a screen share or in person. They always seem to like the interface and understanding more about it. The certification is easy, so I wouldn't really focus on that, I would mainly try to constantly be in the loop with your rep about the newest updates and how they can be useful for you and your clients. I would also use tools like SEMRush and others to get a fuller picture of the SEO landscape.
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