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Great CDP for audience management.

  • By Higher Education
  • on 07/01/2024

What do you like best about the product?
Ability to listen for events and then add those as audiences. Little to no programming required. Data connectors work well out of the box. Good documentation.
What do you dislike about the product?
It seems like variables have to be created in lots of places starting with events and then with audiences. As CDP's mature Tealium may consider bringing more focus to the AudienceStream product as thats the main one marketers are interested in.
What problems is the product solving and how is that benefiting you?
Selecting audiences and utilizing real time marketing.


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