Combining data and easy setup makes Tealium great
What do you like best about the product?
The Tealium CDP is great for easy integration to other products and the ability to see all of my customer data in one place and create audiences. The out of the box connectors and speed to setup is great as they have hundreds of connectors. This has been invaluable to our organization. They are also introducing predictive modeling within the tool (separate processing) this will be a game changer for activating data.
What do you dislike about the product?
I dislike how when selecting audiences the dates are determined. It only selects a person in the audience for a date range if an event occurred during that time.
What problems is the product solving and how is that benefiting you?
Having our data in one place to activate numerous audiences, acting like a server side tool for social media platform conversion tracking and remarketing .
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