Centralized website management enhanced by flexible content and seamless deployment
What is our primary use case?
The usual use case is for the customer to have a centralized way to manage their websites. We manage multiple websites, sometimes with different types, plus some customers also have products they want to showcase. We manage these websites using Acquia DXP.
How has it helped my organization?
Acquia DXP offers the tools to make it easier to maintain, manage, and deploy websites in a centralized way for multiple channels.
What is most valuable?
The features of DXP that are most valuable include Acquia Site Factory, which allows for the management and creation of websites, offering a UI for managing the process of creating and deploying the websites. Additionally, Content Hub provides a centralized way to manage content.
What needs improvement?
There are areas where Acquia DXP could be improved. For example, in Site Factory, the provisioning of environments can take time. You often need more environments than what's available by default, which requires going through support and sales processes. Having more stacks available by default would be beneficial. With Content Hub, there are issues with certain types of design and content incorporation, so more flexibility is needed.
For how long have I used the solution?
We have been using DXP from 2020 to 2024.
What do I think about the stability of the solution?
There are not many issues, and Acquia uses a mailing list to communicate when there are problems. They also provide a status page to check the availability of solutions. They communicate about platform maintenance, and typically there is no action needed on our side.
What do I think about the scalability of the solution?
Acquia DXP has high scalability because it is built on AWS. It allows you to scale the solution according to your needs. You can configure some aspects yourself on the cloud platform, and for specific needs, you might need to go through support.
How are customer service and support?
The support is normal, offering standard SLAs. When creating critical issues, a follow-up is needed on your side. Sometimes there are difficulties when dealing with critical issues due to the lack of a 24/7 available team. However, they are responsive and provide guidance.
How would you rate customer service and support?
How was the initial setup?
The initial setup is not the easiest stack to set up initially. That said, it is well documented. For an experienced developer, the setup would be relatively straightforward and rated as a nine.
What other advice do I have?
For anyone evaluating this solution, it's important to have senior developers and senior people working with it, as junior developers may struggle with the setup. Having the right people on board is essential for enterprise projects.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Great digital DXP platform with asset management features and personalization tools but has unclear platform sizing
What is our primary use case?
We primarily use the Acquia Digital Experience Platform (DXP) to develop sites and apps in the financial customer and retail sectors. We also work with big brand sites. We use the platform to build websites, mobile applications, solutions for digital asset management, and marketing campaigns.
How has it helped my organization?
The main advantage of using Acquia’s platform is the opportunity to work with a recognized firm, which gives us extensive commercial and marketing support.
However, there have been some structural issues within our organization that have led to changes and restructuring, which impacted our use of certain tools within the platform.
What is most valuable?
One of the most valuable aspects is working with a recognized firm, which sometimes surpasses the commercial and marketing requirements for big customers.
Additionally, they offer useful digital asset management features and personalization tools, although there have been compatibility issues.
What needs improvement?
One area for improvement is how Acquia sizes its platform for customers, which can be ambiguous and often results in penalties after doing business.
Issues with defining site requests and visits are not standard in the market. They also need to improve their support and technical advisory services. The manuals provided lacked clear and complete information.
For how long have I used the solution?
We have been using the solution since 2017.
What do I think about the stability of the solution?
In three years, there was only one incident involving downtime of about forty-five minutes with a Bank, which was quickly resolved. Otherwise, the stability was quite commendable.
What do I think about the scalability of the solution?
Scalability is a challenging aspect due to some mysterious elements in the platform’s design. Minimizing issues was sometimes encouraged, which was not ideal. Scaling might mean increasing capacity or decreasing it, and this last, is the complex part.
How are customer service and support?
They are usually okay, and depending on the complexity of the ticket, we can reach good experts who are far from the CX knowledge base. However, once we had customer support service in Latin America, we faced unprofessional attitudes as tech advisors. Despite participating in advisory meetings, the experience with this particular was less supportive than expected.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We had previously been developing on Drupal CMS before switching to Acquia Digital Experience Platform (DXP).
How was the initial setup?
Our first steps in 2017 were complex since we subscribed to an ambitious and complete DXP project with several modules for a mature customer. Now, we are very familiar with most of the platforms, and we have updated the Acquia methodology with our Agile way of work and always suggest approaching step by step your paint points while the customer adopts the expertise needed for the next step.
What about the implementation team?
We have implemented Acquia first for ourselves and then as a service to several customers—more than 7 customers with more than 45 sites, directories, apps, and digital signings.
What was our ROI?
On highly demanding traffic sites of large organizations with several digital channels, different brands, or assets that need to be healthy governance by efficient teams concerned with what they publish, the quality of the information, and the performance of their digital products, the ROI is over 40%/Y or hight when you quantify the easy and quick to go life with any modification.
What's my experience with pricing, setup cost, and licensing?
The pricing is considered expensive compared to other vendors, but you have to make your own TCO calculations to understand its value. The service model is based on the demand, the level of SLA needed, and the other services the customers need to build and program for any digital products. Sometimes, the Platform Sellers want to quote you everything you possibly need, and we advise you to ramp up as you need the subscription as a preferred strategy to avoid wasting costs on features that your customers are not prepared to use.
Which other solutions did I evaluate?
Yes, as part of the company process, we are always looking at the strengths and weaknesses of the market offer to advise our customers and develop skills around them. I have been involved in integrating and developing Oracle's Colud application for Digital Experience and Customer Experience, Adobe AEM and the Marketing Suits, and several others for several years. Technology is becoming a commodity per-ce in its features and capabilities, especially if it is a SAAS or PAAS solution, a trend in the last few years. So, the main difference is how they compile for the market you are in and how well their value satisfies your customers' needs.
What other advice do I have?
I would recommend the product, as it fits well with specific dimensions and needs, depending on the customer and company's needs. However, it might be challenging for others with strong Microsoft, Google or similar product affiliations.
I'd rate the solution seven out of ten, more for the company policy and unclear partnership with the integrators than for the technical aspects of the solution, which is higher than 7.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Facilitator for Improving Experience
What do you like best about the product?
Personalized content useful for targeting
What do you dislike about the product?
Cross channel integration can be better handled
What problems is the product solving and how is that benefiting you?
Data for customer analytics is well presented
Powerful Product
What do you like best about the product?
It has the features we need for our core marketing data needs and has customization
What do you dislike about the product?
Because it is so customizable, we have some features that we only have which can make support a challenge
What problems is the product solving and how is that benefiting you?
Helps to unify and household customers, create digital and direct mail campaign lists, track sucsess of campaigns
Powerful Platform for Personalized Marketing
What do you like best about the product?
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns.
What do you dislike about the product?
One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations.
What problems is the product solving and how is that benefiting you?
It helped me connect with the customers better by delivering messages that are more personal and relevant
Exceptional Marketing Automation Platform
What do you like best about the product?
Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics.
What do you dislike about the product?
Theres nothing in that to dislike in Acquia
What problems is the product solving and how is that benefiting you?
Unified Customer Engagement: It provides a centralized platform to orchestrate multi-channel marketing campaigns, ensuring consistent and personalized interactions with customers.
My personal experience as a marketer
What do you like best about the product?
When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic.
What do you dislike about the product?
Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great
What problems is the product solving and how is that benefiting you?
All the integrations are definitely a plus and helps a lot
Awesome platform for creators
What do you like best about the product?
Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure.
What do you dislike about the product?
Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well.
What problems is the product solving and how is that benefiting you?
Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team