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76 reviews
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    patrick b.

A great way to communicate mapping information to clients

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
The fact that you can send someone a link to a map you created and they are able to zoom and move around the map, anyway they want.

We can now target 15 to 20 households per postal code. When clients see that precision on a map, it really brings home the value of what we're doing"

“With CARTO, we transformed geospatial analytics from a technical bottleneck into a fast, intuitive workflow that makes targeting and performance obvious to our clients
What do you dislike about the product?
Not enough people have heard about it!!!
What problems is the product solving and how is that benefiting you?
It brings all of our data together to visualize it on a map


    Denise M.

Most used tool in my geospatial stack

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
My experience with CARTO has been overall positive, and the tools have been my top resource and the reason for much of my career success over the past year. Compared to my other go-to platform for online mapping, Esri, CARTO offers much faster visualization returns for my projects. The ease with which I can access my big-data warehouse has alleviated much of the headache that typically comes with data hosting. Additionally, re-engineering data to fit my use case is far quicker and easier on CARTO than doing the work on my desktop. I would also like to commend CARTO for providing high-quality training resources through YouTube, webinars, and CARTO Academy. My learning curve was minimal, with only a few hours needed to get up to speed.
What do you dislike about the product?
There isn't much I dislike about CARTO. They are constantly improving their platform and very open to feedback about their products and services.
What problems is the product solving and how is that benefiting you?
Visualizing the massive amounts of location-based data for my company.


    Jenny J.

One Stop GeoSpatial Shop

  • October 23, 2023
  • Review provided by G2

What do you like best about the product?
Carto is intuitive, well programmed and constantly improved. Before I realize the need for a feature of functionality, there is an upgrade that evolves the quality of my work. The support staff is responsive and thoughtful, and I enables my company to level the field of competition with organizations having much larger budgets and dedicated staff. We have been with Carto for 5 years now, and look forward to utilizing our subscription in more areas of our business.
What do you dislike about the product?
The user documentation can be hard to navigate, so we create more support tickets than self-serve. The response time from support is faster than locating on my own.
What problems is the product solving and how is that benefiting you?
Making maps that distinguish our company above our competitors.


    Sports

Sports & Entertainment - Stadium Indoor Mapping

  • March 07, 2022
  • Review provided by G2

What do you like best about the product?
- Visually enriched information through the raw data.
- Good service provided by the Carto team.
What do you dislike about the product?
- Some errors are sometimes displayed, probably derived from the data source.
What problems is the product solving and how is that benefiting you?
- To cover a use case that offers a better live tracking scenario for a sport that usually does not enjoy as many options as others.


    Charlene M.

Great experience with a super reactive team!

  • September 28, 2021
  • Review provided by G2

What do you like best about the product?
We would like to say a big thank you to the entire CARTO team for their efforts, dedication and availability for our mapping project. Working with a number of people involved on our side means a lot of comments, a lot of back and forth, etc. but CARTO team was always super reactive. We learnt how to work together, and like all new collaborations, it took some time to be aligned on a method that worked on both sides, but the result is successful!
What do you dislike about the product?
Receiving clear instructions and understanding expectations helped us better understand what worked best for CARTO so we could work accordingly. On the other side, understanding the role of each of the CARTO staff and meeting/involving all of them early on is a recommendation we would give, as well as making sure all staff have well understood the requests, considering English isn’t their first language. Overall a great experience and would recommend them!
What problems is the product solving and how is that benefiting you?
CARTO created an interactive mapping tool with numerous technicalities and was very good at listening and making sure the tool was aligned with our expectations.


    Isabel F.

An excellent tool for both beginners and experts in Spatial Data Science

  • April 21, 2021
  • Review provided by G2

What do you like best about the product?
Huge variety of tools, from friendly UI (builder), to python library (cartoframes), and also a pool of SDKs and APIs. I also value the extensive documentation and the quick response from CARTO support team.
What do you dislike about the product?
Regarding the tool itself, I have nothing to point out, so far. The training sessions we had with the CARTO team were also very useful, although I would have started with the builder training first, and only afterwards the cartoframes and APIs sessions.
What problems is the product solving and how is that benefiting you?
Spatially visualize the predictions of the machine learning models that in my team we are developing in our Data Science tool, as well as the most important features in those models.


    Carlos V.

Great spatial repository and Back end support

  • March 04, 2021
  • Review provided by G2

What do you like best about the product?
Fast escalable spatial repo with great integration options. Their API works seamlessly
What do you dislike about the product?
No downside, we have had a great experience
What problems is the product solving and how is that benefiting you?
Hosting thousands of spatial files for satellite and wireless footprints. Automated updating of files.


    Financial Services

Comprehensive, lightweight, and fast geospatial solution

  • March 03, 2021
  • Review provided by G2

What do you like best about the product?
I like that CARTO Builder is a comprehensive and easy to use interface to do quick high-level exploration of the data.
And that CARTO API and CartoJS then further supports complex use of the data for analytics.
What do you dislike about the product?
CARTO on-premise at the moment is still not on containers. So setting up high-availability and recovery is not as straight-forward.
What problems is the product solving and how is that benefiting you?
We use CARTO to crunch and visualize our data related to real estate investments. We have leverage CARTO's APIs to build our own customized visualization to best support our internal investment team's research.


    Luis Manuel F.

The best way to visualize Geographic data with the power of GCP

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
So far, the best we have seen in the use of Carto is its ability to process large volumes of data in a few seconds and all the additional functionalities to be able to perform analytics.
What do you dislike about the product?
So far nothing, I think it always meets our expectations.
What problems is the product solving and how is that benefiting you?
Topics of geomarketing, isochrones, routes, zone balancing, among others.


    Ellen P.

Great bespoke service capability

  • March 02, 2021
  • Review provided by G2

What do you like best about the product?
We had a custom mapping design developed and the CARTO team made this easier than I expected, with the end result produced in time and with continual communication between our management and the CARTO team. We were not able to implement everything we we wanted in the end, but through good communication and a clear plan the CARTO team were able to effectively deliver the vast majority of our requested depictions, and made changes we needed as development took place. Definitely the best bespoke IT development experience we have had thus far and with the large amount of data we use on a regular basis it is essential to have mapping that work with our data set in the way we want it go. The whole team doing the work for our bespoke requests are all very professional and we really have enjoyed watching our data become more effectively usable! Lucienne and Dani are both great and a pleasure to work with :)
What do you dislike about the product?
The billing department is not easy to deal with. There are discrepancies in how the billing is conducted and a disconnect between billing and those doing the marketing and negotiations. We have had issues trying to chase up feedback and issues with billing. The marketing team has been great about providing pricing considerations, which we really do appreciate, but when it's time for regular payments or there is discussion, the feedback loop from whomever the final decision maker is can be long and at times not logical. The marketing team needs to have more leeway to make decisions and work with the clients they get to know.
The directions for how to imbed, make and alter maps could be easier for users. Our analysts have to get a mini crash course in programming each time there is a change.
What problems is the product solving and how is that benefiting you?
We needed good bespoke visualization for a significant amount of data and CARTO had suggestions to further enhance what we wanted to say in the data, in addition to just the basics of what we asked for. The method of depiction and integrating our information directly into the platform once the dashboard is completed will be a very valuable tool for our personnel to use the data and then present it in a visually effective way.
Recommendations to others considering the product:
Make sure to have someone with a relatively sophisticated level of technical ability, and programming experience is a big bonus. The mapping is not a simple thing to implement, but if you can get it to work it looks good. That said, if you go for a bespoke product the CARTO team can assist and make it work for you as you want.