I use Data Hub for centralizing and protecting data sources for a personal project involving CRMs and user activity for this app, which includes user activity and marketing data. By doing this, each team such as sales and marketing can pull their data according to requirements without intervening in each other's data, and I have set up role-based access so sensitive financial data is protected while each department only sees what they need. My latest task was automating a weekly dashboard so stakeholders can get a snapshot of all the key metrics in one place.
My main use case for Data Hub involves consolidating data from different business units such as marketing, sales, and products. I am using it to centralize all the customer engagement metrics, ensure consistent reporting, and give teams the ability to quickly analyze cross-functional channels performance, all in one place.