Common Room - Customer Intelligence Platform

What do you like best about the product?

I think Common Room is a wonderful platform with a great UI, but what stands out the most is the wonderful team. They've been side by side with us during the implementation process, helping us iron out all the technical issues. The customer service is probably the best I've ever worked with. I enjoy using the platform thoroughly because of this, and I know that if I have any technical hiccups, they're gonna be there within a second to help me out.

What do you dislike about the product?

I think the HubSpot integration could be improved. That seems to be where some of the data sync issues arise. It was a little bit challenging to set up, especially the integration between Common Room and HubSpot, although a lot of that has to do with the way we've set up HubSpot as a business.

What problems is the product solving and how is that benefiting you?

I use Common Room to identify the right people for our target account list, determine when and why to reach out, and personalize messages for effective campaigns. It also helps us de-anonymize website visitors who don’t fill out forms properly.

What do you like best about the product?

I find Common Room easy to use, especially for enrolling people directly into sequence outreach. It simplifies that process. I also liked some of its AI features better, which contributed to our decision to switch from Pocus.

What do you dislike about the product?

Some of the analytics and reporting is a little difficult to use within the UI of the tool, so we have to request some of that stuff to be sent via their engineering team. We'd like to be able to group by managers and by teams and marry that data to specific outreach sequences.

What problems is the product solving and how is that benefiting you?

Common Room helps us narrow down the vast list of contacts within an account, ensuring we reach out to the right person at the right time.

What do you like best about the product?

Common Room's UX/UI is flexible and easy to use, which makes adoption across the team painless. It's been especially helpful for figuring out who to target by tying intent signals directly to companies, pulling from multiple different sources rather than relying on just one. This has significantly sped up our list-building process, since we're no longer manually stitching together signals from separate tools to figure out who's worth prioritizing.

What do you dislike about the product?

Intent signals can feel non-specific sometimes, making it hard to pin down exactly why an account showed up as a target or what actually triggered it. There's also some skepticism on our end around the deanonymization piece.

What problems is the product solving and how is that benefiting you?

We have a large TAM, so Common Room makes it a lot easier to know who to target and when to reach out. That's given our SDRs time back in their day since they're not manually piecing together who's worth prioritizing. It's also made their processes more efficient and helped them show up to conversations with better context, which makes those conversations more productive.

What do you like best about the product?

I like that I can go to a single place to identify the top contacts and accounts to pursue

What do you dislike about the product?

I don't like the way that organizations and accounts end up overlapping. It's often very confusing, and we always end up only creating and/or filtering off of account objects, not organization objects.

I also do not like that you cannot move columns within account or contact views.

What problems is the product solving and how is that benefiting you?

Within the outbound motion, there are three core problems that need to be solved. What account should be pursued and why, who at that account and why, and how do we reach out/break in.

Common room definitely helps us identify which accounts and prospects we should reach out to.

What do you like best about the product?

The ability to track website visits and their github data

What do you dislike about the product?

most everything is good, I am worried about the capabilities being taken over by bigger tools

What problems is the product solving and how is that benefiting you?

ease of prospecting, my sales reps have a much more direct and seamless flow

What do you like best about the product?

I’ve never used a tool that pulls together such a vast amount of signals in a way that can truly move the needle. Thanks to their partnerships, it’s been incredibly seamless to get a unified view of a person. Their customer support is also an A+ and has been extremely valuable.

What do you dislike about the product?

You have to sit with bad records in your room and it hits your bottom line. We learned that the hard way a few times. I would love to see it become more of an orchestration platform, especially around ABM and AI plays, but maybe in due time.

What problems is the product solving and how is that benefiting you?

We are able to effectively pinpoint accounts and contacts at the right time in the right moment.

What do you like best about the product?

Open source signals and other signals combined

What do you dislike about the product?

Slow support, took us over 3 months to have our issues fixed

What problems is the product solving and how is that benefiting you?

OSS user identification

What do you like best about the product?

Good tool for building audiences and getting contact level data for SDRs to do warm outreach

What do you dislike about the product?

I would like to see to direct audience mapping to LinkedIn so the process is more automated. Agentic workflows would be cool as well.

What problems is the product solving and how is that benefiting you?

Surfacing high-intent organizations and/or contacts are the 2 swim lanes that Common Room solves

What do you like best about the product?

I think Common Room is very well thought out, with a UI that's very intuitive. It's very easy to learn, and workflows are simple to build. Reports are straightforward, even though they're a bit bare bones. The platform feels very mobile.

What do you dislike about the product?

A lot of the flows you have to build for reps feel somewhat hacky. The way it integrates with HubSpot at times can feel a little bit hacky. A lot of it does feel very early stage. Same thing with reports, like having to reach out if you want certain columns moved or added.

What problems is the product solving and how is that benefiting you?

I got Common Room to track intent signals from prospects on websites and social platforms. It's showing interesting data, especially from net new accounts, but we're still figuring out how to use it effectively.

What do you like best about the product?

I’ve used many similar (though different) tools, and Common Room is the first one that truly addresses all of my needs in a single place. It covers everything from top-of-funnel intel to deep insights into account engagement. The information is rich, and the time I save is hard to quantify—because before investing in this tool, I simply wasn’t getting all the information that Common Room now provides.

What do you dislike about the product?

I’d love to see Common Room become a true replacement for traditional CRM tools.

What problems is the product solving and how is that benefiting you?

Common Room brings all of my most important insights together in one place, which saves me an incredible amount of time. If I don’t yet have an account plan finalized, or if I receive an inbound lead from a new account, I can quickly get up to speed and become an expert on the prospect simply by reviewing their account in Common Room.