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Zapier
Zapier is the most connected AI orchestration platform for Ops and IT teams. We make it easy to deploy real-world AI workflows across 8,000+ apps, fast. Whether you're building AI agents, streamlining processes, or connecting AI to business systems, Zapier helps teams automate at scale without relying on developers.
Reviews (2074)
Diego P.
Zapier Makes Automations Effortless with Thousands of Integrations
Reviewed on Aug 24, 2026
Review provided by G2
What do you like best about the product?
Zapier has been a hero for many automations that I had to build to remove toil in software development teams. It has served me well over time with things like syncing project management tools with code repositories, sending reminders to Slack with informed data from databases and email, sending notifications when updates happen in third-party providers, and, more recently, building agents to optimize daily operations in different areas of the business. What I like best is the thousands of integrations they have; even if a platform is very niche, you can integrate it with generic nodes like an HTTP request. On the other hand, something I love is the user experience: really easy to use without a lot of knowledge, even in the first interaction with the platform, easy to get started; being able to execute step by step, debug the data, and have real data in each step to emulate and play with to get the result you are looking for is something that I find really valuable.
Finally, my next step is to start using the MCP. I heard many good comments, but it's something I haven't used yet, but it will be in the next couple of weeks
Finally, my next step is to start using the MCP. I heard many good comments, but it's something I haven't used yet, but it will be in the next couple of weeks
What do you dislike about the product?
The operators to modify data or flows are not very obvious. For example, to map data in a certain format, there are nodes that help you do it pretty easily, but you can't find them by name. I usually implement scripts with JS or Python code to fix my data, but later I notice that it is much simpler to do it with a simple node that already does it for me. Also, when I tried to get support, it was really hard to explain the issue due to the nature of the problem, and I had to iterate on it a lot to explain myself. This is not a platform problem, is more like a user experience issue where the tools are already available but are not obvious to you
What problems is the product solving and how is that benefiting you?
Many problems.
- Reduce toil in operations company-wide.
- Automate manual processes.
- Get notifications for different third-party connections and specific use cases
- Provide a tool for people to create agents without engineering knowledge
- Will serve as my main MCP to connect with many integrations that I don't want to build from scratch for the core agents of the business
- Reduce toil in operations company-wide.
- Automate manual processes.
- Get notifications for different third-party connections and specific use cases
- Provide a tool for people to create agents without engineering knowledge
- Will serve as my main MCP to connect with many integrations that I don't want to build from scratch for the core agents of the business
Real Estate
Automates and Integrates Tons of Apps with Zapier
Reviewed on Aug 24, 2026
Review provided by G2
What do you like best about the product?
Can automate and integrate a ton of apps that don't have native integration available in the platforms.
What do you dislike about the product?
Workflows can break, because it's third party. So if anything changes with the third party app it integrates with, you have to make those adjustments and changes within Zapier so your automation doesn't break.
What problems is the product solving and how is that benefiting you?
It allows you to be creative with workflows and automations to save you tons of time.
Thomas N.
Easy Workflow Automation That Saves Hours and stress.
Reviewed on Aug 23, 2026
Review provided by G2
What do you like best about the product?
what i find that works best from myself, is that it was easy to learn the basics of connecting tools and automating my workflow. i am able to automate marketing through a few platforms such as facebook and gmail.the interface save me hours if not weeks worth of workflows. one unexpected benefit was that im not bombarded with ads wich is very nice and helps me focus on the task. this is by far the best outcome one could want or need when implementing this type of software.
What do you dislike about the product?
it took a bit longer then expected to learn how the whole automation tasks actually work but overall i caught on quicker then if i didnt have zapier.
What problems is the product solving and how is that benefiting you?
time consumption is what problem it solves big time.
Information Technology and Services
So Many Connectors to Choose From
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
There is so much connectors to choose from
What do you dislike about the product?
AI is not as context resourceful as expected
What problems is the product solving and how is that benefiting you?
Connecting non-native Applications
Laura O.
Simple, Intuitive Automations with Zapier
Reviewed on Aug 12, 2026
Review provided by G2
What do you like best about the product?
What I love most about Zapier is how easy it makes it to create automations. I also really like its databases, and I’ve tried the MCP as well—it’s been incredible. I’ve experimented with other automation platforms, but Zapier is always the one I come back to because it feels so simple and intuitive to use. Overall, it’s genuinely amazing.
What do you dislike about the product?
The one thing I’m not a huge fan of is the pricing model, especially how usage is calculated based on each step. With our current plan, we don’t usually use up all of our monthly usage, but knowing that every additional step counts sometimes makes us hesitate before creating a new flow. I’d personally prefer a pricing model that gives us a bit more freedom to experiment and build automations without having to think as much about usage.
What problems is the product solving and how is that benefiting you?
We’re a no-code company, and while our developers know how to code, building every integration from scratch would take a significant amount of time, especially given the number of websites we launch. Zapier solves this by giving us native integrations that are quick to set up and work reliably. It saves us a huge amount of development time and eliminates many of the connections we would otherwise have to build step by step ourselves.
Akash D.
Best No-Code Integrations for Marketers—Connects to 1000+ Tools with Ease
Reviewed on Aug 09, 2026
Review provided by G2
What do you like best about the product?
hands down, the best tool for a non-tech person for connecting to 1000+ tools. me, being a marketer, have stopped relying on my tech team for integrations. be it connecting to any ads platforms or CRM or any marketing tool, zapier has integration with pretty much any tool you ask for.
the recent feature of the table is extensively being used by our team to setup reports and other tabular work.
the recent feature of the table is extensively being used by our team to setup reports and other tabular work.
What do you dislike about the product?
apart from the cost, i havent come across any use case that Zapier couldn't solve for me, from the marketing POV.
the price can be a big challenge for smaller organisations, as the cost can quickly add up if you arent careful with the amount of zaps youre running.
the price can be a big challenge for smaller organisations, as the cost can quickly add up if you arent careful with the amount of zaps youre running.
What problems is the product solving and how is that benefiting you?
the dependency on the tech team has reduced drastically. even a non tech person can now setup automation and any workflow.
Lisa B.
User-Friendly, Hands-Off Data Transfer to My CRM
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
Use friendly and connects with so many other apps I use. It makes collecting and transferring data to my CRM easy and hands off.
What do you dislike about the product?
Sometimes there are certain zaps available for the process I want to use
What problems is the product solving and how is that benefiting you?
importing leads into my CRM from Facebook and updating contacts
Taryn L.
Zapier Makes Connecting Our Tools Across Teams Effortless
Reviewed on Jul 15, 2026
Review provided by G2
What do you like best about the product?
Zapier makes it so easy for us to integrate and connect different software that we use across our company and departments.
What do you dislike about the product?
Sometimes it can be a little difficult to map exactly where we want something to go, but it's a learning curve.
What problems is the product solving and how is that benefiting you?
Zapier helps us save so much time from not having to manually enter data from one place to another.
Blair M.
Robust, Secure Automations with Zapier’s 9,000+ Connections
Reviewed on Jul 06, 2026
Review provided by G2
What do you like best about the product?
Its robustness: from the classic Zaps to agents, chatbots, tables, and 9,000+ connections... you can do almost anything with Zapier.
Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools.
Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools.
What do you dislike about the product?
Copilot is an excellent helper, but about 25% of the time it ends up over-promising and getting in a "Ah we're almost there, let me fix this!" loop that just creates a Franken-Zap.
What problems is the product solving and how is that benefiting you?
It has helped me build an entire operating system to keep track of 600+ educational resources and to make it easy to query this database via a chatbot in Slack.
Oil & Energy
Zapier Makes Automation Effortless with Powerful No-Code Workflows
Reviewed on Jun 27, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zapier is its ability to automate repetitive tasks without requiring custom code. It connects hundreds of applications and allows workflows to run automatically, saving significant time and reducing manual effort. Supports thousands of app integrations through a simple interface. Easy drag-and-drop workflow builder with minimal setup. Multi-step automations for handling complex business processes. Built-in filters, conditions, and formatting tools for flexible workflows. Reliable automation with task history and error monitoring. The most valuable feature is the ability to connect different tools without writing custom integrations. Whether it's syncing leads between applications, sending notifications, updating spreadsheets, or automating repetitive operational tasks, Zapier simplifies the entire process. The biggest benefit is increased productivity. By automating routine workflows, it reduces manual work, minimizes human errors, and allows the team to focus on higher-value activities instead of repetitive administrative tasks.
What do you dislike about the product?
The biggest challenge is cost scalability. Zapier works extremely well for automating business processes, but as automation usage grows across multiple teams, the subscription cost can increase significantly. Certain app integrations have limitations based on the APIs they support.
What problems is the product solving and how is that benefiting you?
Zapier solves the problem of repetitive manual work and disconnected applications. Instead of manually transferring data between tools or performing routine tasks, Zapier automates these workflows, ensuring information flows seamlessly across different systems. Automates repetitive tasks across multiple applications. Eliminates manual data entry and reduces human errors. Connects tools that don't have native integrations. Speeds up business processes and improves operational efficiency. Frees up time for higher-value work instead of routine administration. In my day-to-day work, I use Zapier to automate workflows such as lead management, notifications, CRM updates, spreadsheet synchronization, and task creation. These automations reduce manual effort and ensure that data stays consistent across different platforms. The biggest benefit is productivity. By automating routine processes, Zapier saves time, improves accuracy, and allows the team to focus on strategic work rather than repetitive operational tasks.