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Zapier
Zapier is the most connected AI orchestration platform for Ops and IT teams. We make it easy to deploy real-world AI workflows across 8,000+ apps, fast. Whether you're building AI agents, streamlining processes, or connecting AI to business systems, Zapier helps teams automate at scale without relying on developers.
Reviews (2074)
Lisa B.
User-Friendly, Hands-Off Data Transfer to My CRM
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
Use friendly and connects with so many other apps I use. It makes collecting and transferring data to my CRM easy and hands off.
What do you dislike about the product?
Sometimes there are certain zaps available for the process I want to use
What problems is the product solving and how is that benefiting you?
importing leads into my CRM from Facebook and updating contacts
Taryn L.
Zapier Makes Connecting Our Tools Across Teams Effortless
Reviewed on Jul 15, 2026
Review provided by G2
What do you like best about the product?
Zapier makes it so easy for us to integrate and connect different software that we use across our company and departments.
What do you dislike about the product?
Sometimes it can be a little difficult to map exactly where we want something to go, but it's a learning curve.
What problems is the product solving and how is that benefiting you?
Zapier helps us save so much time from not having to manually enter data from one place to another.
Blair M.
Robust, Secure Automations with Zapier’s 9,000+ Connections
Reviewed on Jul 06, 2026
Review provided by G2
What do you like best about the product?
Its robustness: from the classic Zaps to agents, chatbots, tables, and 9,000+ connections... you can do almost anything with Zapier.
Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools.
Plus, it takes permissions and access controls seriously: I've never had a Zap do something unpredictable vs. this being a common occurrence with other AI tools.
What do you dislike about the product?
Copilot is an excellent helper, but about 25% of the time it ends up over-promising and getting in a "Ah we're almost there, let me fix this!" loop that just creates a Franken-Zap.
What problems is the product solving and how is that benefiting you?
It has helped me build an entire operating system to keep track of 600+ educational resources and to make it easy to query this database via a chatbot in Slack.
Oil & Energy
Zapier Makes Automation Effortless with Powerful No-Code Workflows
Reviewed on Jun 27, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zapier is its ability to automate repetitive tasks without requiring custom code. It connects hundreds of applications and allows workflows to run automatically, saving significant time and reducing manual effort. Supports thousands of app integrations through a simple interface. Easy drag-and-drop workflow builder with minimal setup. Multi-step automations for handling complex business processes. Built-in filters, conditions, and formatting tools for flexible workflows. Reliable automation with task history and error monitoring. The most valuable feature is the ability to connect different tools without writing custom integrations. Whether it's syncing leads between applications, sending notifications, updating spreadsheets, or automating repetitive operational tasks, Zapier simplifies the entire process. The biggest benefit is increased productivity. By automating routine workflows, it reduces manual work, minimizes human errors, and allows the team to focus on higher-value activities instead of repetitive administrative tasks.
What do you dislike about the product?
The biggest challenge is cost scalability. Zapier works extremely well for automating business processes, but as automation usage grows across multiple teams, the subscription cost can increase significantly. Certain app integrations have limitations based on the APIs they support.
What problems is the product solving and how is that benefiting you?
Zapier solves the problem of repetitive manual work and disconnected applications. Instead of manually transferring data between tools or performing routine tasks, Zapier automates these workflows, ensuring information flows seamlessly across different systems. Automates repetitive tasks across multiple applications. Eliminates manual data entry and reduces human errors. Connects tools that don't have native integrations. Speeds up business processes and improves operational efficiency. Frees up time for higher-value work instead of routine administration. In my day-to-day work, I use Zapier to automate workflows such as lead management, notifications, CRM updates, spreadsheet synchronization, and task creation. These automations reduce manual effort and ensure that data stays consistent across different platforms. The biggest benefit is productivity. By automating routine processes, Zapier saves time, improves accuracy, and allows the team to focus on strategic work rather than repetitive operational tasks.
Yauhen D.
Zapier has changed a lot recently!
Reviewed on Jun 23, 2026
Review provided by G2
What do you like best about the product?
I didn’t have to spend weeks designing complicated workflows. My first Zap took less than fifteen minutes to set up, and from that moment it started eliminating manual tasks we were doing every day. We had several processes that weren’t particularly difficult, just repetitive. With Zapier, we connected everything and the whole workflow became automatic. Processes that required multiple human actions now happen in seconds, and more importantly, the interface is user-friendly. The Trigger → Action logic is so straightforward that even people without a technical background can pick it up quickly. What surprised me even more is how much the platform has evolved over the years. What started as a simple automation tool now includes Tables, Interfaces, Canvas, Chatbots, AI Agents, and Copilot.
What do you dislike about the product?
Zapier feels like a bargain because you're only automating a few things here and there. Then a couple of months go by, you check your usage, and suddenly you realize your automations have been working a lot harder than you thought. I still remember looking at my task count one month and thinking, "Wait... did all of these really run?" The good news is that it usually means the automations are doing their job. The bad news is that your bill tends to notice it too.
What problems is the product solving and how is that benefiting you?
Every time we closed a sale, someone had to update the CRM, create a project folder, notify the responsible team, generate an initial task, and log everything in a tracking spreadsheet. None of those actions took much time on their own, but together they added up to several hours every week. Even worse, mistakes happened all the time because there was always some step that somebody forgot. We decided to automate that entire workflow with Zapier, and the change was immediate. Now, when an opportunity moves to "won," everything happens automatically within seconds. Records are created, tasks are assigned, the right people are notified, and information stays synchronized across platforms. There was even a week when several team members were on vacation, and normally that would have caused chaos because certain processes depended heavily on specific people. But most of our workflows were already automated. The interesting part was that we barely noticed they were gone. Leads still reached the right people, reports kept being generated, and notifications continued going out. That was the first time I realized automation isn’t just about saving time, it also removes invisible dependencies you don’t even know exist until someone is suddenly unavailable.
Information Services
Beginner-Friendly Automations with Easy Integrations and Helpful Support
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
Zapier is beginner friendly, its not hard to understand the UI. You can set up integration easily and performance when testing is not complicated at all. Pricing can be a bit pricy but if for business, its worth it. You can reach out support via chat and email as well. If not familiar, I can always use AI to help me build the automation
What do you dislike about the product?
Pricing, maybe it can be a bit cheaper so that small time freelancer/ VA can also use the software
What problems is the product solving and how is that benefiting you?
A lot, manual repetitive jobs can easily be solve by Zapier, it supportes thousands of apps
Karthick P.
Time-Saving No-Code Automation with a Huge App Ecosystem
Reviewed on Jun 11, 2026
Review provided by G2
What do you like best about the product?
The best part of Zapier is its an complete no code automation tools which supports huge application ecosystems like CRM. slack , google workspace and email other than 1000+ systems this is completely time saving automation process with multi step process
The tool is completely reliable and simple to use
The tool is completely reliable and simple to use
What do you dislike about the product?
As your usage grows more tasks, multi steps Zaps and premium apps the cost will be raised fast for small business or individuals it feels overpriced
Limited real time performance for lower plans
Limited real time performance for lower plans
What problems is the product solving and how is that benefiting you?
The Zapier help to reduce the repetitive manual task like
Sending follow up emails activity
Updating CRM Records regularly
Traditional automation platform requires coding knowledge to develop and automate task but this tool is No code platform evolves more naturally and effectively
Sending follow up emails activity
Updating CRM Records regularly
Traditional automation platform requires coding knowledge to develop and automate task but this tool is No code platform evolves more naturally and effectively
Richard D.
Easy to Use with a Huge Range of Integrations
Reviewed on Jun 09, 2026
Review provided by G2
What do you like best about the product?
What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations.
What do you dislike about the product?
The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations.
What problems is the product solving and how is that benefiting you?
Zapier helps us eliminate repetitive manual tasks by connecting the different tools we use across marketing, sales, customer service, and AI automation. Instead of having team members manually transfer data between platforms, Zapier automatically synchronizes leads, updates CRM records, triggers notifications, and launches workflows in real time. This has reduced operational overhead, minimized human error, and allowed our team to focus on higher-value activities. As a result, we can serve clients more efficiently, respond faster to leads, and scale our operations without needing additional staff for routine administrative work.
Markeith B.
Streamlines Automation by Connecting All My Digital Platforms
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
The ability to connect my various digital platforms together, which enhances my automation capabilities. It really streamlines my processes.
What do you dislike about the product?
Certain platforms do not work if you are using the free version of that platform.
What problems is the product solving and how is that benefiting you?
Zapier is solving the problem of system automation for me. As a one-person business, this platform affords me the opportunity to create automations that keep me from having to hire individuals that technology can fulfill. This also allows me to better place contracting resources in areas where technology is not the best fit.
Irina D.
The Automation Layer Behind My AARRR 2.0 Growth & Revenue Architecture
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
What I like best about Zapier is that it works as a practical automation layer inside my AARRR 2.0 Growth & Revenue Architecture framework.
As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.
Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow.
As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.
Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow.
What do you dislike about the product?
What I dislike is that Zapier is not always the right layer for every workflow. In some cases, my clients already have automation tools inside their CRM, marketing platform, product analytics, or internal systems, so the decision is about choosing the right architecture rather than adding another tool.
For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows.
For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows.
What problems is the product solving and how is that benefiting you?
Zapier helps me and my clients reduce revenue leaks caused by disconnected tools, weak handoffs, and manual processes across the GTM funnel.
In my AARRR 2.0 Growth & Revenue Architecture framework, I use Zapier as an automation layer to connect key workflows across acquisition, activation, revenue, retention, expansion, and referral. This is especially useful for B2B SaaS and startup teams where marketing, sales, product, CRM, reporting, and customer operations often sit in separate tools.
The benefit is that teams can move faster and operate their funnel with better structure. Zapier helps connect lead capture, CRM updates, follow-ups, notifications, reporting, activation triggers, and retention workflows, so the growth system becomes easier to run day to day.
In my AARRR 2.0 Growth & Revenue Architecture framework, I use Zapier as an automation layer to connect key workflows across acquisition, activation, revenue, retention, expansion, and referral. This is especially useful for B2B SaaS and startup teams where marketing, sales, product, CRM, reporting, and customer operations often sit in separate tools.
The benefit is that teams can move faster and operate their funnel with better structure. Zapier helps connect lead capture, CRM updates, follow-ups, notifications, reporting, activation triggers, and retention workflows, so the growth system becomes easier to run day to day.