Sold by
Zapier
Zapier is the most connected AI orchestration platform for Ops and IT teams. We make it easy to deploy real-world AI workflows across 8,000+ apps, fast. Whether you're building AI agents, streamlining processes, or connecting AI to business systems, Zapier helps teams automate at scale without relying on developers.
Reviews (2092)
Anonymous
Powerful No-Code Automation, but Loops Need Work
Reviewed on Oct 30, 2026
Review provided by G2
What do you like best about the product?
I use Zapier to connect our core systems, keep data consistent, trigger processes across systems, and create detailed, scenario-specific documents from Google templates and CRM details. It’s much faster and more maintainable for me than writing code. I like that someone without a coding background can learn to maintain and tweak existing Zaps and add new ones, with a little guidance and review, so we can automate work with someone who understands the business case instead of hiring software engineers. Zapier Copilot is useful for drafting Zap steps one at a time. Reviewing and testing each step makes building Zaps faster and less mentally taxing, and means I don’t have to click around or think through every detail myself. I found Zapier useful almost immediately, and I’ve recommended it to friends and colleagues, especially people with small businesses.
What do you dislike about the product?
My biggest issue with Zapier is the lack of first-class support for traditional loops. The loops being rolled out still feel a little error-prone, and the way they run is counterintuitive to me as someone with a development background. I’d like more kinds of loops and better support for lists of unknown length; right now, Zapier seems to handle small scripting-like tasks best. The Copilot also isn’t nearly as good as the frontier models I use for strategic planning and understanding the big picture, though I find it useful for building individual steps.
What problems is the product solving and how is that benefiting you?
Zapier solves small data entry and consistency issues for me by keeping multiple systems in sync and triggering processes across them. It also fills Google document templates with CRM details to create more useful, specific checklists or procedures, so I don’t have to look up all the details myself.
Shashank s.
Massive App Directory and Powerful Conditional Workflows
Reviewed on Oct 30, 2026
Review provided by G2
What do you like best about the product?
I've been using Zapier for the last few months, and this is my overall experience. It has a massive app directory. Zapier integrates with 8000+ apps, covering almost every popular business tool, including CRMs and messaging apps. That’s the best thing I like about Sapphire.
When it comes to advanced logic paths and filters, I can build complex conditional workflows. For example, I can set up “if this, then that” paths to route VIP clients to a specific manager’s inbox, while sending standard inquiries to the general queue.
When it comes to advanced logic paths and filters, I can build complex conditional workflows. For example, I can set up “if this, then that” paths to route VIP clients to a specific manager’s inbox, while sending standard inquiries to the general queue.
What do you dislike about the product?
In my experience, I haven’t run into any major issues with Sapphire. However, when it comes to surface-level customization, there’s a small limitation I’ve noticed: Zapier relies on the pre-built API integrations provided by each app, which means I’m restricted to whatever those specific modules allow me to do. In simple terms, if Sapphire’s integration doesn’t support a particular custom field or a niche action, you hit a hard wall. At that point, you either have to write custom code using Code by Zapier (Java or Python), or look for a completely different tool.
What problems is the product solving and how is that benefiting you?
From my personal perspective, I find the UI and UX design really interesting. It doesn’t feel like a boring interface, so I actually have fun working with it.
When it comes to solving problems, this is what I generally mean: without Zapier, a team member has to constantly monitor a form or inbox, then manually copy and paste customer data into a spreadsheet or CRM, message a colleague to alert them, and switch over to an email client just to send a welcome note. That ends up being a complete waste of hours and a waste of human resources.
This is where the flow really stands out for me. It helps create a clear process for lead routing and onboarding. For example, the first step is triggering on a new form submission. The second action is to add or update the contact in the CRM. The third step is sending a real-time alert to Slack. The fourth and final step for our team is drafting a personalized email in Gmail.
When it comes to solving problems, this is what I generally mean: without Zapier, a team member has to constantly monitor a form or inbox, then manually copy and paste customer data into a spreadsheet or CRM, message a colleague to alert them, and switch over to an email client just to send a welcome note. That ends up being a complete waste of hours and a waste of human resources.
This is where the flow really stands out for me. It helps create a clear process for lead routing and onboarding. For example, the first step is triggering on a new form submission. The second action is to add or update the contact in the CRM. The third step is sending a real-time alert to Slack. The fourth and final step for our team is drafting a personalized email in Gmail.
Individual & Family Services
Powerful Cross-System Automation, but Costly and Prone to Breaking
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
ability to automate tasks across disparate systems
What do you dislike about the product?
cost. tasks always breaking and needed fixing. limit support for quickbooks
What problems is the product solving and how is that benefiting you?
built a diy crm which saved me a lot of money on software
Anonymous
Easy Integrations Across Many Services, Though Pricing Can Be Hard to Predict
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
I like that Zapier is easy to use and lets me connect services that otherwise wouldn’t connect directly. I also appreciate the number of services it supports, and the initial setup was easy.
What do you dislike about the product?
I sometimes find it hard to estimate the final price.
What problems is the product solving and how is that benefiting you?
I use Zapier to connect different services that otherwise wouldn’t connect directly.
Jenny E.
A Great Tool for Connecting Systems and Saving Time
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zapier is how easily it connects the different platforms we use, particularly HubSpot and Slack. It makes it much easier to automate repetitive tasks and keep information flowing between systems without having to manage everything manually.
I also really like being able to build workflows step by step and test them as I go, which gives me confidence that everything is working as intended before switching them on. The error notifications are particularly useful because I know I'll be alerted if something stops working rather than having to constantly check.
The interface is clean, intuitive and easy to navigate, even when setting up more complex workflows. Overall, it's a great tool for saving time, reducing manual admin and making our everyday processes more efficient.
I also really like being able to build workflows step by step and test them as I go, which gives me confidence that everything is working as intended before switching them on. The error notifications are particularly useful because I know I'll be alerted if something stops working rather than having to constantly check.
The interface is clean, intuitive and easy to navigate, even when setting up more complex workflows. Overall, it's a great tool for saving time, reducing manual admin and making our everyday processes more efficient.
What do you dislike about the product?
One of the biggest downsides of Zapier is how quickly the costs can increase as you start building more complex automations. It's great for simple tasks, but once you need multiple steps, filters or more frequent updates, the pricing can become quite restrictive. I also find troubleshooting failed automations can be time-consuming, particularly when it's not immediately clear why something hasn't worked. More transparent pricing, clearer error messages and greater flexibility on the lower-priced plans would make a real difference.
What problems is the product solving and how is that benefiting you?
Zapier helps us solve the problem of having information spread across different platforms and needing to manually move information or notify people when something happens.
Working in marketing, we use platforms such as HubSpot and Slack, and being able to connect these systems makes our workflows much more efficient. Instead of constantly checking for updates, manually sharing information or relying on someone to remember the next step, we can automate parts of the process.
One of the biggest benefits is saving time on repetitive admin and reducing the risk of things being missed. It also helps improve communication between teams because important information can be shared automatically and consistently.
Working in marketing, we use platforms such as HubSpot and Slack, and being able to connect these systems makes our workflows much more efficient. Instead of constantly checking for updates, manually sharing information or relying on someone to remember the next step, we can automate parts of the process.
One of the biggest benefits is saving time on repetitive admin and reducing the risk of things being missed. It also helps improve communication between teams because important information can be shared automatically and consistently.
Raj C.
Zapier Makes Automation Easy with Powerful Integrations and Templates
Reviewed on Oct 29, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zapier is how it saves me from doing the same tasks repeatedly. For example, I can set up a workflow where a new file uploaded to Google Drive automatically triggers a notification in Slack or an email alert through Gmail. This means I don’t have to keep checking for updates manually. I also find the app integrations and ready-made templates useful because they make automation accessible even without coding knowledge. Some advanced workflows take a little time to figure out, but once everything is running smoothly, Zapier makes managing everyday tasks much easier and more organized.
What do you dislike about the product?
My biggest frustration with Zapier is that the costs can increase quickly as I add more steps to a workflow or automate more tasks. For example, a simple automation might seem affordable at first, but connecting several apps and adding extra actions can make it more expensive than expected. I also find advanced workflows a bit tricky when I need multiple conditions or custom logic, as figuring out the right setup can take time. Another annoyance is that triggers on the free plan may be delayed, so a Slack notification doesn't always arrive when I expect it. I'd also appreciate clearer information about task usage, so I can avoid unexpected charges as my automations grow.
What problems is the product solving and how is that benefiting you?
Zapier helps me solve the problem of constantly switching between apps and handling repetitive tasks manually. For example, when a new file is added to Google Drive, I can automate a notification through Slack or Gmail instead of checking for updates myself. It also helps connect different tools so information moves between them without needing to copy and paste everything manually. This saves time, reduces the chances of missing important updates, and keeps my workflow more organized. The biggest benefit is that I can spend less time on routine work and more time focusing on tasks that actually require my attention.
Mike D.
Zapper Integrates Everywhere and Unlocks Powerful Automation
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
Zapper integrates with almost every application and software. It allows me to do things with the software that I cannot do anyway else
What do you dislike about the product?
It has so many features, that it can be overwhelming if you aren’t familiar with it.
What problems is the product solving and how is that benefiting you?
Zapier helps us customize our tech stack to accomplish tasks that are not native to the software
Jonathan R.
Easy Setup, Smooth CRM Integrations, and Helpful AI for Building Zaps
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
Easy to setup and use. Easy to track credits remaining, and integrates easily with my CRM and other platforms (Google Drive, DotLoop etc.). The AI is also very helpful when I'm trying to build a zaps.
What do you dislike about the product?
Sometimes the AI's recommendation doesn't work as expected.
What problems is the product solving and how is that benefiting you?
Zapier helps me link my different platforms together so I'm not wasting time duplicating effort.
SANDILE N.
Easy Setup, Powerful Automations with Copilot and App Integrations
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
Easy to use and quick to set up. The Copilot turns a plain-English idea into a working automation, and the large library of app integrations saves a lot of manual work.
What do you dislike about the product?
Pricing climbs quickly once you need multi-step Zaps or premium apps, and the many product options can feel overwhelming at first.
What problems is the product solving and how is that benefiting you?
I’m using Zapier to explore how to automate routine admin tasks for my small business without writing code. So far, the Copilot has made it easy to turn an idea into a workflow, and I expect it to save time on tasks I currently do manually.
Consulting
Seamless Integrations Across Multiple Platforms
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
integration capabilities with several platforms
What do you dislike about the product?
It sometimes can get a little complicated.
What problems is the product solving and how is that benefiting you?
Integrating several platforms that I currently have running my business