Sold by
Zapier
Zapier is the most connected AI orchestration platform for Ops and IT teams. We make it easy to deploy real-world AI workflows across 8,000+ apps, fast. Whether you're building AI agents, streamlining processes, or connecting AI to business systems, Zapier helps teams automate at scale without relying on developers.
Reviews (2070)
Oil & Energy
Zapier Makes Automation Effortless with Powerful No-Code Workflows
Reviewed on Jun 27, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zapier is its ability to automate repetitive tasks without requiring custom code. It connects hundreds of applications and allows workflows to run automatically, saving significant time and reducing manual effort. Supports thousands of app integrations through a simple interface. Easy drag-and-drop workflow builder with minimal setup. Multi-step automations for handling complex business processes. Built-in filters, conditions, and formatting tools for flexible workflows. Reliable automation with task history and error monitoring. The most valuable feature is the ability to connect different tools without writing custom integrations. Whether it's syncing leads between applications, sending notifications, updating spreadsheets, or automating repetitive operational tasks, Zapier simplifies the entire process. The biggest benefit is increased productivity. By automating routine workflows, it reduces manual work, minimizes human errors, and allows the team to focus on higher-value activities instead of repetitive administrative tasks.
What do you dislike about the product?
The biggest challenge is cost scalability. Zapier works extremely well for automating business processes, but as automation usage grows across multiple teams, the subscription cost can increase significantly. Certain app integrations have limitations based on the APIs they support.
What problems is the product solving and how is that benefiting you?
Zapier solves the problem of repetitive manual work and disconnected applications. Instead of manually transferring data between tools or performing routine tasks, Zapier automates these workflows, ensuring information flows seamlessly across different systems. Automates repetitive tasks across multiple applications. Eliminates manual data entry and reduces human errors. Connects tools that don't have native integrations. Speeds up business processes and improves operational efficiency. Frees up time for higher-value work instead of routine administration. In my day-to-day work, I use Zapier to automate workflows such as lead management, notifications, CRM updates, spreadsheet synchronization, and task creation. These automations reduce manual effort and ensure that data stays consistent across different platforms. The biggest benefit is productivity. By automating routine processes, Zapier saves time, improves accuracy, and allows the team to focus on strategic work rather than repetitive operational tasks.
Yauhen D.
Zapier has changed a lot recently!
Reviewed on Jun 23, 2026
Review provided by G2
What do you like best about the product?
I didn’t have to spend weeks designing complicated workflows. My first Zap took less than fifteen minutes to set up, and from that moment it started eliminating manual tasks we were doing every day. We had several processes that weren’t particularly difficult, just repetitive. With Zapier, we connected everything and the whole workflow became automatic. Processes that required multiple human actions now happen in seconds, and more importantly, the interface is user-friendly. The Trigger → Action logic is so straightforward that even people without a technical background can pick it up quickly. What surprised me even more is how much the platform has evolved over the years. What started as a simple automation tool now includes Tables, Interfaces, Canvas, Chatbots, AI Agents, and Copilot.
What do you dislike about the product?
Zapier feels like a bargain because you're only automating a few things here and there. Then a couple of months go by, you check your usage, and suddenly you realize your automations have been working a lot harder than you thought. I still remember looking at my task count one month and thinking, "Wait... did all of these really run?" The good news is that it usually means the automations are doing their job. The bad news is that your bill tends to notice it too.
What problems is the product solving and how is that benefiting you?
Every time we closed a sale, someone had to update the CRM, create a project folder, notify the responsible team, generate an initial task, and log everything in a tracking spreadsheet. None of those actions took much time on their own, but together they added up to several hours every week. Even worse, mistakes happened all the time because there was always some step that somebody forgot. We decided to automate that entire workflow with Zapier, and the change was immediate. Now, when an opportunity moves to "won," everything happens automatically within seconds. Records are created, tasks are assigned, the right people are notified, and information stays synchronized across platforms. There was even a week when several team members were on vacation, and normally that would have caused chaos because certain processes depended heavily on specific people. But most of our workflows were already automated. The interesting part was that we barely noticed they were gone. Leads still reached the right people, reports kept being generated, and notifications continued going out. That was the first time I realized automation isn’t just about saving time, it also removes invisible dependencies you don’t even know exist until someone is suddenly unavailable.
Information Services
Beginner-Friendly Automations with Easy Integrations and Helpful Support
Reviewed on Jun 22, 2026
Review provided by G2
What do you like best about the product?
Zapier is beginner friendly, its not hard to understand the UI. You can set up integration easily and performance when testing is not complicated at all. Pricing can be a bit pricy but if for business, its worth it. You can reach out support via chat and email as well. If not familiar, I can always use AI to help me build the automation
What do you dislike about the product?
Pricing, maybe it can be a bit cheaper so that small time freelancer/ VA can also use the software
What problems is the product solving and how is that benefiting you?
A lot, manual repetitive jobs can easily be solve by Zapier, it supportes thousands of apps
Karthick P.
Time-Saving No-Code Automation with a Huge App Ecosystem
Reviewed on Jun 11, 2026
Review provided by G2
What do you like best about the product?
The best part of Zapier is its an complete no code automation tools which supports huge application ecosystems like CRM. slack , google workspace and email other than 1000+ systems this is completely time saving automation process with multi step process
The tool is completely reliable and simple to use
The tool is completely reliable and simple to use
What do you dislike about the product?
As your usage grows more tasks, multi steps Zaps and premium apps the cost will be raised fast for small business or individuals it feels overpriced
Limited real time performance for lower plans
Limited real time performance for lower plans
What problems is the product solving and how is that benefiting you?
The Zapier help to reduce the repetitive manual task like
Sending follow up emails activity
Updating CRM Records regularly
Traditional automation platform requires coding knowledge to develop and automate task but this tool is No code platform evolves more naturally and effectively
Sending follow up emails activity
Updating CRM Records regularly
Traditional automation platform requires coding knowledge to develop and automate task but this tool is No code platform evolves more naturally and effectively
Richard D.
Easy to Use with a Huge Range of Integrations
Reviewed on Jun 09, 2026
Review provided by G2
What do you like best about the product?
What I like best about Zapier is how easy it is to connect different platforms and automate workflows without needing custom development. We use it to connect marketing tools, CRMs, AI agents, lead generation systems, and communication channels, which saves a significant amount of time and reduces manual work. The large number of integrations and the reliability of the automations make it an essential part of our operations.
What do you dislike about the product?
The main drawback for us is the pricing. As our automation volume grows, the costs can increase quite quickly, especially for businesses managing multiple clients and complex workflows. With more competitors entering the market and offering similar capabilities at lower price points, it would be great to see Zapier introduce more competitive pricing tiers or higher task limits within existing plans. The platform itself is excellent, but the cost can become a significant factor when scaling operations.
What problems is the product solving and how is that benefiting you?
Zapier helps us eliminate repetitive manual tasks by connecting the different tools we use across marketing, sales, customer service, and AI automation. Instead of having team members manually transfer data between platforms, Zapier automatically synchronizes leads, updates CRM records, triggers notifications, and launches workflows in real time. This has reduced operational overhead, minimized human error, and allowed our team to focus on higher-value activities. As a result, we can serve clients more efficiently, respond faster to leads, and scale our operations without needing additional staff for routine administrative work.
Markeith B.
Streamlines Automation by Connecting All My Digital Platforms
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
The ability to connect my various digital platforms together, which enhances my automation capabilities. It really streamlines my processes.
What do you dislike about the product?
Certain platforms do not work if you are using the free version of that platform.
What problems is the product solving and how is that benefiting you?
Zapier is solving the problem of system automation for me. As a one-person business, this platform affords me the opportunity to create automations that keep me from having to hire individuals that technology can fulfill. This also allows me to better place contracting resources in areas where technology is not the best fit.
Irina D.
The Automation Layer Behind My AARRR 2.0 Growth & Revenue Architecture
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
What I like best about Zapier is that it works as a practical automation layer inside my AARRR 2.0 Growth & Revenue Architecture framework.
As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.
Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow.
As a Growth Architect, I use Zapier to connect the key parts of the customer journey — acquisition, activation, revenue, retention, expansion, and referral. It helps my B2B SaaS and startup clients connect fragmented tools, reduce manual work, and make GTM workflows easier to operate.
Zapier is especially useful because it supports the operational layer between marketing, sales, product, CRM, reporting, and client workflows. It allows teams to move faster, test processes, and improve handoffs without needing a heavy engineering build for every workflow.
What do you dislike about the product?
What I dislike is that Zapier is not always the right layer for every workflow. In some cases, my clients already have automation tools inside their CRM, marketing platform, product analytics, or internal systems, so the decision is about choosing the right architecture rather than adding another tool.
For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows.
For more complex workflows, Zapier also requires good structure: naming, ownership, documentation, and regular review. Without that, automations can become harder to manage as the system grows.
What problems is the product solving and how is that benefiting you?
Zapier helps me and my clients reduce revenue leaks caused by disconnected tools, weak handoffs, and manual processes across the GTM funnel.
In my AARRR 2.0 Growth & Revenue Architecture framework, I use Zapier as an automation layer to connect key workflows across acquisition, activation, revenue, retention, expansion, and referral. This is especially useful for B2B SaaS and startup teams where marketing, sales, product, CRM, reporting, and customer operations often sit in separate tools.
The benefit is that teams can move faster and operate their funnel with better structure. Zapier helps connect lead capture, CRM updates, follow-ups, notifications, reporting, activation triggers, and retention workflows, so the growth system becomes easier to run day to day.
In my AARRR 2.0 Growth & Revenue Architecture framework, I use Zapier as an automation layer to connect key workflows across acquisition, activation, revenue, retention, expansion, and referral. This is especially useful for B2B SaaS and startup teams where marketing, sales, product, CRM, reporting, and customer operations often sit in separate tools.
The benefit is that teams can move faster and operate their funnel with better structure. Zapier helps connect lead capture, CRM updates, follow-ups, notifications, reporting, activation triggers, and retention workflows, so the growth system becomes easier to run day to day.
Hospital & Health Care
Straightforward Automation That Clears Admin Tasks Fast
Reviewed on Jun 04, 2026
Review provided by G2
What do you like best about the product?
It just takes care of the annoying admin tasks that used to pile up on my desk. I don't have a tech background, so I was worried it would be too complicated, but it’s pretty straightforward once you get the hang of it. It reliably moves information between apps that normally don’t connect to each other.
What do you dislike about the product?
The pricing can be a bit tough to swallow for a small practice. The free tier runs out of monthly tasks sort of quickly, and the jump to the paid plans feels a bit steep when you're really only using it for one or two basic workflows. Also, when a connection randomly breaks, the error notifications can be pretty intimidating and jargon-heavy. As a non-tech person, trying to decipher the troubleshooting logs to figure out why a Zap failed can be more work than I want to take on. Usually, I just have to turn it off and turn it back on again to fix it.
What problems is the product solving and how is that benefiting you?
I run a small private practice, and managing the intake process for free consultations was becoming a headache. People would submit their info through Google, and I’d have to manually copy everything over into Notion to track my schedule and client notes. Zapier automates that now. It just inputs the Google consult info straight into Notion without me touching it.
I also started using Zapier’s MCP to link this setup to my AI assistant. Now, before a consultation call, I can just ask the AI to quickly summarize the client's main concerns based on what they submitted. It saves me from doing extra manual reading and digging around when I’m already low on time between sessions, meaning I can show up to the call completely prepped.
I also started using Zapier’s MCP to link this setup to my AI assistant. Now, before a consultation call, I can just ask the AI to quickly summarize the client's main concerns based on what they submitted. It saves me from doing extra manual reading and digging around when I’m already low on time between sessions, meaning I can show up to the call completely prepped.
Amrit Dash
Modular automations have streamlined onboarding and now orchestrate delayed multi-day workflows
Reviewed on Jun 04, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business platforms and business process automation. It is a tool that we were using prior to make.com, which is our current daily driver.
I can give you a quick specific example of a workflow or process I have automated using Zapier: we use Podium to send out text messages to various students and parents. Each different department, such as the MedPrep department, has their own Podium number with their own location ID. Similarly, the Education department and the Test Prep department have different location IDs. We have created various different workflows in Zapier. These are webhooks which are called from other scenarios. A form in Fillout will directly call this webhook with the proper data, indicating what kind of message it is and to which field or data stream it belongs. Based on that, Zapier can parse it and use the correct location ID to send the message out as text using Podium's module.
I have other automations as well regarding my main use case. There is one distinct functionality for delays where we can set multiple days of delay while running a workflow. We have leveraged this functionality for our employee onboarding flow, which starts a week before the employee joins the company. We create certain onboarding calendar events for them, maybe a week before, and then two days before their joining. After the delay is set for five days, all the accounts for all the platforms get created for them two days before their joining. We have other flows as well.
What is most valuable?
Zapier offers the best features through the capability to make our own webhooks and the delay functionalities, which stand out in Zapier.
The delay functionality and custom webhooks are valuable for our organization because of how we deal with things at our organization by creating things in a very modular way. We will have different modules talking to each other for a specific complex workflow. A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem. Secondly, the delays, with having a bigger delay in number of days, gives the automation a bigger window to run in, which is not the case with make.com or any other platform that we use for automation. The delays on other platforms are mostly within the range of one to five minutes because the scenario needs to run on that particular go. With Zapier, the scenario can span over multiple days and it does not take up running memory. Rather than that, it goes to sleep and runs back again after the designated time.
With Zapier, I am able to handle workflows much faster. I have been able to reduce the effort the manual onboarding team and the operations team had to do in terms of employee onboarding. We have reduced the workflow time and made things more efficient and smoother and avoided any repetitive tasks in the day-to-day workflow of a team member.
There is a significant reduction in manual work and team members save time by eliminating multiple workflows which are repetitive in nature that the automation team builds for them using Zapier.
What needs improvement?
Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more complex.
The interface can be made a little bit more user-friendly. Apart from that, it is fine.
For how long have I used the solution?
I have been using Zapier for two to five years.
What do I think about the stability of the solution?
Zapier is stable.
What do I think about the scalability of the solution?
Zapier's scalability is quite scalable.
How are customer service and support?
The customer support for Zapier is good.
Which solution did I use previously and why did I switch?
I did not previously use a different solution; Zapier is a more user-friendly, low-code platform.
How was the initial setup?
I have seen a return on investment, and time saved would be something that we can track for this. There is a return on investment for sure.
Which other solutions did I evaluate?
Before choosing Zapier, I evaluated other options such as n8n, tray.io, and bubble.io.
What other advice do I have?
My advice to others looking into using Zapier is that it's a good enough enterprise-level tool for workflow and process automation. I give this review a rating of nine out of ten.
Arlo I.
Effortless Tool Connections That Streamline Workflows
Reviewed on Jun 03, 2026
Review provided by G2
What do you like best about the product?
It's relatively easy to connect various work tools that otherwise wouldn't "talk" to each other to streamline workflows and processes, eliminating manual work.
What do you dislike about the product?
Over time, the interface has gotten clunkier and poorly designed. A few years ago it was fantastic, and now it's blocky, clunky, more confusing than it used to be.
What problems is the product solving and how is that benefiting you?
It saves us time on manual data entry, like customer information comes into one system, and we need it in another system but in a different format. Or triggering deployments when a customer starts a trial, that sort of thing. It saves us many many hours of work.