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Zapier

Zapier

Reviews from AWS customer

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External reviews

1,768 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Tuyen V.

Effortless Macro Setup with Intuitive Drag-and-Drop

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
I like the easy way I can set up macros without needing to know how to code. Very drag and drop and plug and play.
What do you dislike about the product?
You (or Microsoft) deprecated the Microsoft Ads connection for reports. That was an essential vendor I was hoping to get access to set up alerts.
What problems is the product solving and how is that benefiting you?
I need to get timely alerts of my ad spend by the hour. Zapier allows me to set up push notifications to Slack so I don't have to login to each ad platform to and see the spend.


    Hospitality

Removes tasks I used to do manually and it works... Every time!

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
The main thing I like about Zapier is that it runs reliably after set up. There was a little but of a learning curve to get things working exactly how I wanted but, once tweaked, it just runs. I use zaps to transfer information between different systems. ,, Multiple systems, actually. I spent some time learning and tweaking and then discovered there waas already a pre-made option that performed a function I was seeking. Between the pre-made options other people have worked out plus the countless integration options, I am able to sync information between systems to streamline my work and automate a task out. super useful and incredibly reliable so far after multiple months of running.
What do you dislike about the product?
Just like any new system, there is a learning curve. Zapier provides a wizard type AI helper to help along the way. Beyond that, there is lots of documentation.
What problems is the product solving and how is that benefiting you?
Prior to automating tasks with zaps, I was having to do manual copy/pasting from one system to another so that I could send messages to customers. Zapier helped remove a tedious manual step and now it just works. I don;t even have to think about that task any more. I've been finding far more advanced options that this opens up too. Really looking forward to digging in further and automating even more.


    Alanna H.

Easy way to create custom systems and custom tools for your business.

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
It's easy to use. And because it's easy to use, it's very economical, as it allows me to connect multiple tools without paying for an additional tool or paying a developer to implement custom solutions.
What do you dislike about the product?
I have found that a lot of the integrations have limited "action" options, like I can easily integrate tools but there will be a limited list of things can be done. I'm not sure if that's actually a Zapier thing or if it has to do with the tool it's integrating with.
What problems is the product solving and how is that benefiting you?
I use Zapier to connect tools and create custom systyems for my small business. This benefits me greatly by allowing me to create custom systems, products, etc. without having to pay for additional tools or hire a team (which is just not an option at this point in my business, so Zapier really helps make things possible at this stage in business for me).


    Pete Z.

Making Your Day-To-Day Tasks Simpler With Zapier

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
I love the ease of use, especially now with the AI-assist features. You can describe what you need, and the AI will preset everything for you. Zapier is honestly a lifesaver, allowing you to automate tedious and repetitive tasks with ease. It's the best tool to use for lead generation. It keeps me and my clients updated in real-time.

Whenever you need assistance, their customer service team is always ready to help. They reply fast and are always very helpful.
What do you dislike about the product?
Nothing in particular. The only thing I'd note, maybe, is having a better time and date format when updating a lead's subscribe date. Just a simple MM/DD/YY would suffice; the signup time isn't as important. They may already have this feature, and I haven't explored it yet. Again, it's a very minor thing. I'm overall happy with the service.
What problems is the product solving and how is that benefiting you?
There's a lot to mention. For starters, sending new lead email and text notifications to myself and my clients as soon as a new lead opts in. Additionally, the lead's information is added to a Google spreadsheet, which aids in organization and facilitates our clients' follow-up and sales strategies.


    JACK V.

Wish I had discovered this sooner...

  • December 02, 2025
  • Review provided by G2

What do you like best about the product?
Zapier is the invisible backbone of our automation stack. It allows us to connect everything from Stripe to Google Sheets to Slack with zero engineering time, so data flows seamlessly between marketing, operations, and product. What I love most is how quickly I can prototype and deploy new workflows - one hour in Zapier can replace days of manual integration work. It’s reliable, intuitive, and scales with our growth. For a small team trying to operate like a much larger one, Zapier is a total force multiplier.
What do you dislike about the product?
The main limitation is cost and scalability at volume. As automation counts grow, pricing can escalate quickly, and debugging complex multi-step zaps sometimes requires trial and error. I’d also love to see more flexibility in branching logic and native support for real-time data syncing rather than polling intervals. That said, those are trade-offs I’ll take any day for the speed and leverage Zapier provides.
What problems is the product solving and how is that benefiting you?
Zapier has completely eliminated the need for manual data entry and repetitive admin work across our startup’s ecosystem. We use it to connect our website, CRM, Google Sheets dashboards, Stripe, Calendly, and Slack - so every new signup, payment, or call automatically syncs across our systems. That single source of truth saves hours of manual updating and drastically reduces human error.

For us, Zapier bridges the gap between marketing, sales, and operations - turning what used to be disconnected tools into a cohesive, automated workflow. The result is faster response times, better customer tracking, and the ability to scale processes that would otherwise require extra headcount.


    Kendle T.

Great addition for any business!

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
Zapier has been great for us! We have been using it to automate a lot of stuff in our CRM that typically would take hours of time away from our team. The product is great, and there are so many use cases for it. It will be a staple in our business now.
What do you dislike about the product?
Some of the automations have a somewhat large learning curve. However, once we got the hang of it, there are so many processes that we can automate now. Well worth spending the time to get it down.
What problems is the product solving and how is that benefiting you?
We have somewhat of a complicated internal onboarding process with our investors. Zapier has allowed us to automate a large portion of our CRM and inbound, which has saved us many hours and allowed us to simplify this process. I had not used it in the past but have always heard great things, so I figured it was worth a try. It will save you a lot of time on boring tasks like data entry and free up man-hours.


    Financial Services

Effortless Integration Between Systems with Zapier

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
The ease of setting up zaps between different systems and companies.
What do you dislike about the product?
I don’t love that the free version only allows for 1 step zaps. I would live it if they offered multiple step zaps but maybe limit the usage/zap limit to 10/mo.
What problems is the product solving and how is that benefiting you?
Transfer data from one system/tech to another system. Duplicating information is a thing in the past, thanks to Zapier.


    Griselda F.

Effortless Task Automation That Reduces Stress

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
I’ve been really impressed with Zapier’s ease of integration, connecting my apps takes just a few clicks. The number of features and automation options feels almost endless, which makes it easy to tailor workflows exactly the way I need. I find myself using Zapier frequently because it consistently simplifies my daily tasks and keeps everything running smoothly. Their customer support is always great and makes everything even easier to implement.
What do you dislike about the product?
The main issue I have is that certain integrations, such as connecting Google Drive with Dotloop, are not as smooth as I would prefer and involve additional steps.
What problems is the product solving and how is that benefiting you?
Zapier has been instrumental in reducing the repetitive manual tasks I once handled myself by automating those steps. For instance, I no longer have to repeatedly check for new activity, as everything now syncs automatically. This automation not only saves me time but also helps keep my workflow organized, allowing me to concentrate on more important tasks rather than routine administrative work.


    Christian B.

Effortless Integrations and a Robust Marketplace

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
It's easy integrations and robust marketplace.
What do you dislike about the product?
There's nothing that I dislike about Zapier.
What problems is the product solving and how is that benefiting you?
I currently use it for automations and lead generation as well as CRM triggers for systems coordination. I like how you can pretty much do anything with Zapier.


    Education Management

Makes our business more efficient so we can focus on more human interaction and higher level tasks.

  • December 01, 2025
  • Review provided by G2

What do you like best about the product?
Zapier is great for automation of repetitive tasks. Customer service and support has also been wonderful.
What do you dislike about the product?
I've found the set up challenging at times, as someone who is not fluent in computer automation systems.
What problems is the product solving and how is that benefiting you?
Zapier helps automate repetitive rote tasks that take time and energy from our work days.