Zapier
ZapierReviews from AWS customer
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The easiest app connector on the market
What do you like best about the product?
It's extremely easy to use - it takes just a couple of minutes to implement even the most difficult things. It's also flexible - sometimes we tinker with it daily, other times we leave it running for several months without issues. Their customer support is responsive when you need it.
What do you dislike about the product?
The main downside of Zapier is the price - it's more expensive than the competition. We use it because it's so much easier to use than the competition that it makes more sense to pay a couple dollars per month extra to Zapier than several hundred to developers.
What problems is the product solving and how is that benefiting you?
As a lead generation company we are using Zapier for lead delivery and spreadsheet updates.
Effortless Automation Made Simple
What do you like best about the product?
The ease of automating anything is what I like about Zapier. It's easy to understand get it all done.
What do you dislike about the product?
I don't like the AI troublshooting aspect of it so far.
What problems is the product solving and how is that benefiting you?
Zapier connects my emails, to my sales CRM, to my sales agents, to my email automation and to multiple tools. This saves me and my team from sending thousands of emails per week. This saves time, money and is 24/7!
Reliable, No-Code Automation That Scales Your Workflow
What do you like best about the product?
Zapier makes automation incredibly accessible. I love how quickly I can connect tools without writing code, and how reliable the workflows are even at scale. The interface is intuitive, the library of integrations keeps growing, and the testing/debugging features save a lot of time.
What do you dislike about the product?
Some advanced automations still require workarounds, especially when apps have limited triggers or actions. Pricing can also scale quickly when you need higher task volume or multi-step Zaps, which makes it less accessible for smaller teams.
What problems is the product solving and how is that benefiting you?
Zapier eliminates repetitive manual tasks and ensures data flows smoothly between tools. This reduces human error, speeds up reporting, improves lead handling, and frees up time for high-value strategic work. It also helps create consistent, scalable processes across campaigns and clients.
My favourite automation tool!
What do you like best about the product?
It's very easy to use. It's intuitive and the AI helper bot helps to reduce the time it takes to create Zaps.
What do you dislike about the product?
At times Zaps tend to not work due to third-party integrations and troubleshooting this can be time-consuming
What problems is the product solving and how is that benefiting you?
Automating business processes reduces human error and reduces the time spent to complete manual tasks
Effortless automation saving time & hassle
What do you like best about the product?
Being able to create an integration where there is none and automate tasks quick and easy. As a freelance marketeer I work with a bunch of tools for multiple clients and I like making my life easier. There are still surprisingly many established tools that don't mesh well with eachother, with Zapier I can make them talk to one another in a few clicks. Once a Zap is running, I don’t have to check on it every day. It saves me a ridiculous amount of manual copy-paste work and prevents small tasks from falling through the cracks.
What do you dislike about the product?
Debugging isn’t always intuitive. But my only real frustration is the pricing model. It’s a subscription plus extra costs when usage goes up. If you automate a lot (which is the whole point), the bill can climb quickly.
What problems is the product solving and how is that benefiting you?
I work with different clients who all use their own tool stacks. Zapier makes it possible to connect a lot of those tools, without it being too technical. It keeps leads, reporting and workflows organized and up to date, it solves integrations. So it saves me time and prevents human error in pulling data.
Effortless Automation and Outstanding Support with Zapier
What do you like best about the product?
I’ve been using Zapier since 2017 and what I like best is how incredibly easy it is to set up even complex automation. You connect an app once, and Zapier handles the verification, authentication, and API details in the background. The interface is intuitive, and you can build workflows within minutes. Another major upside is the customer support. Even before the new AI Copilot existed, the Zapier support team consistently acted like a real co-pilot, fast responses, creative solutions, and detailed guidance for every edge case. Whether it was distributing leads evenly across team members or building multi-step workflows with operators and numbering logic, Zapier always had a solution.
What do you dislike about the product?
There isn’t much I actively dislike. The only limitation is when you work with extremely high-volume processes (100.000+ runs of one workflow). At that point, it may be worth considering a custom-built solution for a very simple, high-frequency automation. However, maintaining your own system also means constant development, monitoring, and fixing API changes, something Zapier handles automatically. Even this “downside” usually becomes an upside when you factor in reliability and maintenance.
What problems is the product solving and how is that benefiting you?
Zapier helps us automate a wide range of business processes that previously required manual work. We use it to automatically route customer inquiries to the right team members, manage webinar registrations, send data to dashboards, and trigger alerts when something goes wrong. It also cleans and validates data, synchronizes information across tools, and enriches support cases with contextual customer information pulled from other systems. This saves hours of manual work every week and ensures consistent, reliable processes across the organization.
Essential Automation Tool That Powers Our Workflow
What do you like best about the product?
Zapier is great tool for automating processes and manual tasks. It's an integral part of our company workflow, helping us consolidate actions and information that happen in other platforms. Its robust features allow us to create automated actions allowing us to tie together activity that happens in Google, slack, and monday.com, just to name a few. We couldn't work without it.
What do you dislike about the product?
Zapier has been so helpful that I'm sometimes frustrated it can't do everything I want it to do. Often times the limitations are with third party app functionality.
What problems is the product solving and how is that benefiting you?
Like any business, we use a variety of different platforms and apps. Zapier allows us to automated many of our manual processes - updating statuses, filtering, sending notifications... - as well as help us connect those processes together to centralized information which has been game-changing.
Outstanding Experience from Start to Finish, would recommend!
What do you like best about the product?
I can connect all kinds of apps and improve my processes.
What do you dislike about the product?
To be honest, I would only wish it was free.
What problems is the product solving and how is that benefiting you?
Zapier allows me to better qualify my leads
Flexible Task Management That Adapts to Our Needs
What do you like best about the product?
When the tasks reaches beyond our plan limit for the billing cycle they can resumed once the billing cycle is renewed.
What do you dislike about the product?
Certain SaaS product integration is limited, like Amplitude.
What problems is the product solving and how is that benefiting you?
Helping us integrate two different platform which do have support for built in integration. For example Zoho Forms and Zoom, it is helping us pass the webinar registrations to Zoom thereby reducing our burden of manual registrations.
Easily one of the most robust automation platforms out on the market with countless integrations
What do you like best about the product?
The built in Zapier tools are awesome, especially since they don't count toward zap usage. The history and error logs are incredibly useful. The re-run feature has been a huge help as well when things go wrong. The customer service is amazing
What do you dislike about the product?
The price is higher than other similar tools.
What problems is the product solving and how is that benefiting you?
Automating lead delivery to client CRMs, triggering AI agent workflows. This is helping us save a lot of time because we're not having to create apps from scratch to accomplish this as well as allow us to offer customers a wider array of our AI solutions since zapier makes it easier to integrate with their system
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