Zapier

What do you like best about the product?

Zapier makes it easy to automate repetitive tasks between apps without writing any code. The integrations library is massive and the time savings on manual work are real once you have workflows set up. The tradeoff is there's a learning curve to getting started, and the sheer number of possible use cases can be overwhelming — I know I'm not using it to its full potential, which is both a limitation and a sign of how much it can actually do.

What do you dislike about the product?

"The setup process can be confusing, especially for more complex multi-step workflows — it's not always intuitive how to structure logic or troubleshoot when something breaks. I also find it hard to know what's actually possible with Zapier, so I end up underutilizing it. Better in-app use case discovery or guided templates by industry/role would go a long way.

What problems is the product solving and how is that benefiting you?

Zapier eliminates the manual work of moving data between tools that don't natively talk to each other — things like syncing form submissions to a CRM, triggering notifications based on actions in another app, or automating repetitive handoffs between teams. The benefit is time saved and fewer things falling through the cracks, since the automations run in the background without anyone having to remember to do them manually.

What do you like best about the product?

Super easy to use the ai to setup automations for the small business I work for

What do you dislike about the product?

I think I just don't know how to harness it yet and would love to see how I can better use it for other functions for my client and for my own business

What problems is the product solving and how is that benefiting you?

It's going to be used for automating customer communication and got transferring and interpreting data

What do you like best about the product?

I used Zapier to automate sentiment analysis for different clients by transforming data and moving it into spreadsheets for human interaction. I've automated weekly reports and put together a website that was updated with Zapier events. What I really like is the ability to integrate to pretty much anything. The tools available within Zapier to transform data are great, and it's easy to work with the Zap creator. Zapier made it easier to communicate with the clients' Google suite, mine data from hundreds of thousands of rows to focus only on what's important, reduce manual input, and auto-update Asana with project updates, reassigning next steps to owners. The initial setup was as straightforward as it gets, and it was easy to understand how to create Zaps and use the tools.

What do you dislike about the product?

I would have loved more API availability to connect to the company’s developed LLM, which would keep us using it. We had to remove it due to security concerns. Clearly state GDP compliance and ISO best practices, open the ability to connect to private LLMs and not just to direct platforms would allow to scale within my business cases. The only difficult part was connecting it to OpenAI.

What problems is the product solving and how is that benefiting you?

I use Zapier to automate tasks, saving me about 20 hours per week. It reduces manual work, integrates easily with tools like Google Suite, Asana, and Excel, and helps in optimizing workflows and providing project visibility.

What do you like best about the product?

It connects apps together that are otherwise unconnectable and it is surprisingly affordable for a small business like mine (I actually use the free version)

What do you dislike about the product?

There are a few things not included in the free version that I wish were (no 1 segment solution for connecting Wealthbox and Google Contacts)

What problems is the product solving and how is that benefiting you?

Connecting account and saving me time and money

What do you like best about the product?

It’s really easy to learn how to build a complete automation system using Zapier’s AI copilot.

What do you dislike about the product?

Nothing negative so far. It’s been super easy to use, and it offers plenty of integrations.

What problems is the product solving and how is that benefiting you?

Funnel for sales.

What do you like best about the product?

What I like most about Zapier is how effectively it automates repetitive operational workflows between systems that normally do not communicate well with each other. In project coordination, reporting, lead tracking, notifications, and workflow management, it significantly reduced the amount of manual copying, updating, and follow-up work across different platforms.

The biggest advantage for me was the integration ecosystem. I regularly used workflows connecting tools like Salesforce, Google Sheets, Slack, Jira, Notion, forms, and reporting systems to automate notifications, task creation, data synchronization, and approval-related processes. Instead of manually updating multiple platforms, workflows ran automatically in the background, which improved operational consistency and reduced human errors.

I also appreciated the UI/UX because even non-developers can build useful automations quickly using the visual workflow builder. Features like Filters, Formatter, Webhooks, multi-step Zaps, lookup tables, and conditional logic helped create more advanced workflows without requiring full development support. The onboarding process was straightforward overall, and testing automations step-by-step made troubleshooting easier during setup.

Another unexpected benefit was how much time it saved during repetitive operational activities. Tasks like lead routing, internal alerts, project updates, reporting synchronization, email triggers, and approval notifications became fully automated, saving several hours every week and improving workflow reliability across teams. The newer AI-assisted suggestions and Copilot-style automation guidance were also helpful for simplifying automation setup and optimization

What do you dislike about the product?

One limitation is that pricing can scale quickly once workflows become more complex or task volumes increase significantly. For organizations running many automations across multiple systems, the task-based pricing model can become expensive over time.

I also noticed that debugging larger multi-step workflows sometimes becomes difficult, especially when failures involve APIs, webhooks, filters, or multiple connected systems. Basic automations are very easy to configure, but advanced workflows require additional troubleshooting effort and ongoing maintenance.

What problems is the product solving and how is that benefiting you?

Before using Zapier, many operational workflows required manually transferring information between different tools, which created delays, repetitive work, missed updates, and inconsistent reporting across systems.

Zapier solved this by automating data synchronization, notifications, task creation, approvals, reporting updates, and workflow triggers between platforms that otherwise operated independently. Instead of manually updating spreadsheets, CRMs, ticketing systems, forms, and communication tools, workflows became fully automated and much more reliable.

For example, when new project data, form submissions, reporting updates, or operational requests were created, Zapier automatically triggered Slack notifications, created Jira tasks, updated tracking sheets, synced CRM information, and routed alerts to the correct teams without manual intervention.

The biggest benefit has been reduced repetitive work, fewer operational mistakes, improved workflow consistency, faster coordination across teams, and significant time savings during daily project and operational activities.

What do you like best about the product?

Something I love about Zapier is that it is easy to use. It's not a complicated automation tool. You can easily use it to automate tools with the help of the AI built in it, which is great whenever you get stuck. The initial setup is very easy because it's well explained from the trigger part to the action button. And when you get stuck, the AI in Zapier helps to solve the problem. I also appreciate that it makes work easier and saves time by automating tasks and reducing errors, especially those caused by fatigue when doing manual tasks.

What do you dislike about the product?

When you are using the advanced part of Zapier, like the 'code by Zapier' and other features, it can get hard. I wish they would create a course to teach people how to use these advanced features. Also, when they make updates, like in the formatter and utility parts, it can cause issues with the past setup and cause confusion about what you already know about it.

What problems is the product solving and how is that benefiting you?

I use Zapier to automate tasks, which saves time and reduces errors caused by fatigue in manual work. It makes my work easier.

What do you like best about the product?

What I found most useful about Zapier was it's innate connections to other platforms - especially prior to the adoption of Chat GPT And or Claude. Zapier enabled me to have automatic executive updates curated from one input into Jira Premium that then triggered a slack update for real time conversations. This saved a lot of back and forth in meetings. It helped a lot with manual coordination work.

Zapier also was more technical than other products - it enabled the MCP use prior to make.com and other competitors - and was appealing to al ot of engineers I previously worked with. It isn't however, HIPAA compliant, so I am no longer able touse Zapier without a BAA at my current company.

What do you dislike about the product?

I have never liked Zapier's UI. IT is not intuitive, and for those in a product or less technical mindset - it really was hard to navigate and learn on my own. I even know internal employees at Zapier who claim not to like it. I preferred Make.com - it was much more inviting to non-technical users and was easier to adopt.

What problems is the product solving and how is that benefiting you?

Right now I haven't used Zapier as much anymore. I use claude - it has memory of all my conversations in specific projects, and it has enough connectors and MCP connections to other platforms that I use that I no longer have Zapier in my daily use of platforms.

What do you like best about the product?

I used Zapier to create integrations between Mail Chimp and Stan Store. Zapier mitigates my need to manually enter leads from Stan into Mail Chimp in order to update my contact list.

What do you dislike about the product?

The customer service at Zapier has not been good. I struggled significantly with adding individuals who purchased a product on Stan to a dedicated email mailing list. I trouble shooting by myself and then proceeded to reach out to customer support multiple times. I never ended up hearing back, so I ultimately gave up on the integration.

What problems is the product solving and how is that benefiting you?

Zapier is helping me expedite my freelancing work by mitigating a lot of administrative tasks. Everytime a client purchases a client through Stan they are added to a Mail Chimp mailing list so I can maintain contact with them for future product launches.

What do you like best about the product?

The platform functions like a universal translator for our entire B2B tech stack, with a broad library of native app connections that require absolutely zero custom code. For our operations, the clear standout is the reliability of multi-step Zaps combined with conditional logic paths. That combination lets us build sophisticated automated workflows that don’t just move data from point A to point B, but also filter and transform it according to specific business rules.

Onboarding is extremely intuitive, so team members can start building operational automations within minutes of logging in. From a performance perspective, webhook execution feels virtually instantaneous, which matters a lot when routing urgent local SEO leads or triggering client review alerts. Overall, Zapier helps turn isolated software tools into a unified ecosystem, delivering a strong return on investment by giving us back hours of manual administrative work every single week.

What do you dislike about the product?

The pricing structure escalates rapidly once you cross the threshold from simple, single-step automations into complex, multi-step business workflows. The transactional billing model counts every individual step in a workflow against your monthly task quota. This setup can make the system prohibitively expensive to scale for high-volume data loops, such as real-time tracking of massive regional business profile networks.

While the AI features and conversational copilot are useful for basic logic setups, the intelligence engine occasionally struggles to parse deeply nested or poorly structured JSON payloads from custom webhooks. When this happens, you have to bypass the natural language interface and write custom JavaScript or Python steps to sanitize the data manually.

Additionally, error tracking and debugging within complex, looping paths can be clunky. If a single task fails mid-workflow due to an external API timeout, finding the exact point of failure within the run history takes more time than it should. This occasionally causes data bottlenecks before the error can be resolved.

What problems is the product solving and how is that benefiting you?

Zapier directly solves the operational bottleneck of data fragmentation and manual administrative work. Managing multiple local SEO campaigns requires constant monitoring of various Google Business Profiles. Native tracking forces our team to log into disparate platforms manually to check for new reviews or incoming chatbot leads, which creates a critical lag in reputation management and client communication.

The platform eliminates these data silos by acting as an automated bridge across our tech stack. By connecting GMB Briefcase directly to our CRM and Slack workspace, we capture and route customer interactions instantly. If a negative review is posted, the automated workflow notifies our account managers in real-time. This structural efficiency completely removes manual data entry from our daily operations. It directly benefits our business by drastically improving response times and allowing us to focus on high-level SEO strategy rather than repetitive execution.