MSG91-SMS
MSG91Reviews from AWS customer
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Reliable API and Failover That Ensures OTP Delivery
What do you like best about the product?
The biggest advantages are the reliability of their API and their failover mechanism.
If one
route does not work, the system automatically sends the message via another route, ensuring OTP delivery. Furthermore, there are no hidden costs in the pricing model.
If one
route does not work, the system automatically sends the message via another route, ensuring OTP delivery. Furthermore, there are no hidden costs in the pricing model.
What do you dislike about the product?
The navigation in the dashboard should be better.
Finding the necessary options often requires multiple clicks.
Moreover, being delayed sometimes in reaction from the support team can be a matter of concern when it comes to urgent situations.
Finding the necessary options often requires multiple clicks.
Moreover, being delayed sometimes in reaction from the support team can be a matter of concern when it comes to urgent situations.
What problems is the product solving and how is that benefiting you?
New Users usually use it for 2FA and verifying sensitive transactions.
The security layer of our platform has been further strengthened.
The security layer of our platform has been further strengthened.
Fast API and High OTP Delivery Success That Boosts Our App Experience
What do you like best about the product?
The biggest advantage is their delivery success rate.
The OTP
failure rate is much lower than that of many other providers.
The API response time is very fast, which has significantly improved the user experience of our app.
The OTP
failure rate is much lower than that of many other providers.
The API response time is very fast, which has significantly improved the user experience of our app.
What do you dislike about the product?
Their dashboard or admin panel is somewhat complex.
Occasionally,
it can be quite a hassle to find a specific transaction log.
Furthermore, it is not always possible to get an instant reply when chatting with the support team.
Occasionally,
it can be quite a hassle to find a specific transaction log.
Furthermore, it is not always possible to get an instant reply when chatting with the support team.
What problems is the product solving and how is that benefiting you?
When signing up as a new user or changing a password, it is frequently used for OTP verification. We also use it for sending alerts upon successful payment.
MSG91 Delivers Fast, Reliable OTPs with a Handy Flow Builder
What do you like best about the product?
We use MSG91 across multiple client projects at Ntiva, mainly for OTP authentication, transactional alerts, and WhatsApp notifications. The UI is fairly clean and easy to navigate once you get familiar with it. The Flow Builder is especially useful — it allows us to design automation visually instead of relying only on code.
In terms of integrations, connecting MSG91 with our internal systems and CRM tools was straightforward using APIs. The documentation is helpful, and most integrations work smoothly without major issues.
Performance-wise, message delivery is fast and reliable. OTPs are delivered within seconds, which is critical for user authentication flows. We also noticed stable uptime during high traffic periods.
Pricing is reasonable compared to other messaging providers. The ROI is clear for us because it reduces manual communication effort and improves customer response time.
In terms of integrations, connecting MSG91 with our internal systems and CRM tools was straightforward using APIs. The documentation is helpful, and most integrations work smoothly without major issues.
Performance-wise, message delivery is fast and reliable. OTPs are delivered within seconds, which is critical for user authentication flows. We also noticed stable uptime during high traffic periods.
Pricing is reasonable compared to other messaging providers. The ROI is clear for us because it reduces manual communication effort and improves customer response time.
What do you dislike about the product?
Some parts of the dashboard can feel slightly confusing for new users, especially when configuring flows or templates for the first time. The onboarding process could be more guided with step-by-step tutorials.
Also, while support is responsive, complex issues sometimes take time to resolve. More detailed error logs would make troubleshooting easier.
Also, while support is responsive, complex issues sometimes take time to resolve. More detailed error logs would make troubleshooting easier.
What problems is the product solving and how is that benefiting you?
Before using MSG91, we relied on manual messaging processes and basic scripts for notifications. Now, everything is centralized and automated.
We use it for:
OTP verification for secure login
Automated SMS alerts for system events
WhatsApp notifications for client communication
This has significantly reduced manual workload and improved operational efficiency. Customers now receive real-time updates without delays, which improves overall user experience.
Additionally, MSG91’s automation and basic AI-driven optimizations (like smart routing and delivery handling) help ensure better delivery rates and campaign performance.
I personally use MSG91 in my daily workflow to manage communication automation for multiple client environments, especially focusing on authentication flows and real-time notification delivery.
We use it for:
OTP verification for secure login
Automated SMS alerts for system events
WhatsApp notifications for client communication
This has significantly reduced manual workload and improved operational efficiency. Customers now receive real-time updates without delays, which improves overall user experience.
Additionally, MSG91’s automation and basic AI-driven optimizations (like smart routing and delivery handling) help ensure better delivery rates and campaign performance.
I personally use MSG91 in my daily workflow to manage communication automation for multiple client environments, especially focusing on authentication flows and real-time notification delivery.
Excellent Delivery Speed and Low Failure Rate with Satisfactory API Response Times
What do you like best about the product?
The message delivery rate and speed are excellent.
The message failure rate is very low, especially
during peak hours.
Furthermore, their API response time is also very satisfactory, which has a positive impact on the performance of our application.
The message failure rate is very low, especially
during peak hours.
Furthermore, their API response time is also very satisfactory, which has a positive impact on the performance of our application.
What do you dislike about the product?
The dashboard's design and navigation need to be more user-friendly.
Sometimes,
there is a delay in updating refund or credit-related information on the dashboard, which causes some inconvenience for the management team.
Sometimes,
there is a delay in updating refund or credit-related information on the dashboard, which causes some inconvenience for the management team.
What problems is the product solving and how is that benefiting you?
We primarily use this platform to send customers
the latest order status and invoice confirmations.
It has helped us to automate the entire process, reducing the burden of manual communication.
the latest order status and invoice confirmations.
It has helped us to automate the entire process, reducing the burden of manual communication.
Super Scalable API Infrastructure for Contemporary Marketing Techniques
What do you like best about the product?
My top priority is API reliability and its documentation. MSG91 is outstanding in providing smooth integration and an efficient infrastructure to ensure successful deliveries in transactional SMS.
What do you dislike about the product?
The dashboard's user interface is outdated and a little too bulky. It could improve with better reporting analytics.
What problems is the product solving and how is that benefiting you?
It integrates all of our omnichannel communication processes, reducing latency and securing OTP deliveries.
Fast, Reliable OTP Delivery with Simple, Developer-Friendly API Integration
What do you like best about the product?
OTP delivery is generally fast and reliable
API integration is simple and developer-friendly
Basic dashboard monitoring is available
Stable authentication workflow
The SMS sending process can be easily automated
API integration is simple and developer-friendly
Basic dashboard monitoring is available
Stable authentication workflow
The SMS sending process can be easily automated
What do you dislike about the product?
Delays are occasionally experienced during peak traffic
Reporting and analytics are very limited.
Debugging logs need to be more detailed
There are few advanced monitoring tools.
Reporting and analytics are very limited.
Debugging logs need to be more detailed
There are few advanced monitoring tools.
What problems is the product solving and how is that benefiting you?
I primarily use MSG91 for our OTP verification system, user login authentication and transactional alerts.
This has helped us to reduce manual verification and automate the entire authentication process, which has also led to a slight reduction in the support workload.
This has helped us to reduce manual verification and automate the entire authentication process, which has also led to a slight reduction in the support workload.
Consistent Transactional SMS and Dependable OTP with a Simple Dashboard
What do you like best about the product?
Transactional SMS delivery is highly consistent.
The OTP system is dependable, and once integra
tion is complete, it remains stable.
Because the dashboard is simple, new team members can learn to use it quickly.
The OTP system is dependable, and once integra
tion is complete, it remains stable.
Because the dashboard is simple, new team members can learn to use it quickly.
What do you dislike about the product?
Reporting features are limited; additional steps are required for more in-depth financial analysis.
It would have been better if the documentation had been clearer during the setup phase. Occasionally, delivery delays affect sensitive workflows.
It would have been better if the documentation had been clearer during the setup phase. Occasionally, delivery delays affect sensitive workflows.
What problems is the product solving and how is that benefiting you?
In the past, we used to send client notifications manually or using fragmented tools.
We can now send automated alerts using MSG91, which has increased accuracy and reduced manual work.
We can now send automated alerts using MSG91, which has increased accuracy and reduced manual work.
Fast, Reliable SMS Delivery with Easy API Integration
What do you like best about the product?
SMS delivery is very fast and reliable.
API integration was relatively straightforward, and it did not take long to set up a campaign. It is also convenient to manage for a small team.
API integration was relatively straightforward, and it did not take long to set up a campaign. It is also convenient to manage for a small team.
What do you dislike about the product?
It would be great if the dashboard had more advanced analytics.
Sometimes, to understand the reports, we have to process the data separately.
The user experience would be better if the UI were a bit more modern.
Translated with.
Sometimes, to understand the reports, we have to process the data separately.
The user experience would be better if the UI were a bit more modern.
Translated with.
What problems is the product solving and how is that benefiting you?
We have used MSG91 for customer notifications, offer campaigns and OTP verification. Essentially, it has structured our communication process and reduced manual messaging.
Reliable, Cost-Effective Messaging with a Clean UI and Handy Flow Builder
What do you like best about the product?
As a Chief Technology Officer at Tablevibe, we use MSG91 mainly for sending OTPs, order confirmations, and occasional campaign alerts across our few partner restaurants. From a UI/UX perspective, the platform is fairly clean and structured once you get familiar with it. The flow builder is especially useful for setting up simple automation like order status updates without needing heavy development work.
In terms of integrations, we connected MSG91 with our backend ordering system via APIs, and it has been flexible enough to handle our use case. Performance has been reliable—message delivery is generally fast, which is critical for OTP verification and real-time order communication.
Another thing worth mentioning is the pricing. Compared to some alternatives we evaluated, MSG91 offered a more cost-effective setup for transactional messaging, which made the ROI reasonable for scaling across multiple restaurant clients.
In terms of integrations, we connected MSG91 with our backend ordering system via APIs, and it has been flexible enough to handle our use case. Performance has been reliable—message delivery is generally fast, which is critical for OTP verification and real-time order communication.
Another thing worth mentioning is the pricing. Compared to some alternatives we evaluated, MSG91 offered a more cost-effective setup for transactional messaging, which made the ROI reasonable for scaling across multiple restaurant clients.
What do you dislike about the product?
The initial onboarding experience could be smoother, especially for non-technical users. Some parts of the dashboard are not very intuitive at first, and template configuration requires a bit of trial and error. Also, when something fails in a flow, the error logs are not always detailed enough, which slows down troubleshooting.
From an intelligence standpoint, it would be helpful if MSG91 offered more built-in analytics or AI-driven suggestions (like delivery optimization or engagement insights) instead of relying mostly on basic reporting.
From an intelligence standpoint, it would be helpful if MSG91 offered more built-in analytics or AI-driven suggestions (like delivery optimization or engagement insights) instead of relying mostly on basic reporting.
What problems is the product solving and how is that benefiting you?
MSG91 helps us automate critical communication like OTP verification and order notifications, which are essential in a restaurant ordering environment. Before implementing it, some of these processes required manual intervention or less reliable systems.
Now, everything is more streamlined—customers receive instant updates, and our partners don’t need to worry about missed communications. This has improved operational efficiency and reduced support overhead. Overall, it plays a key role in ensuring smooth communication between our platform and end users.
Now, everything is more streamlined—customers receive instant updates, and our partners don’t need to worry about missed communications. This has improved operational efficiency and reduced support overhead. Overall, it plays a key role in ensuring smooth communication between our platform and end users.
Reliable, Fast SMS Automation for Order Updates and OTPs
What do you like best about the product?
We started using MSG91 in one of our eCommerce projects where we needed to send order updates and OTP verification messages to customers. Since we manage multiple Shopify-based stores at Velstar, having a reliable SMS solution is important for our operations.
From a UI/UX perspective, the platform is clean but takes some time to understand initially, especially while working with templates and flow setup. Once familiar, the flow builder becomes useful for building simple automation without much engineering effort.
In terms of integrations, MSG91 works well with our backend systems through APIs and was relatively easy to connect with our existing setup. Performance has been consistent, and delivery speed is generally fast, which is critical for OTPs and order notifications.
Pricing also felt reasonable compared to other providers we evaluated, and it provided good ROI since we use it across multiple client stores without significant cost overhead.
From a UI/UX perspective, the platform is clean but takes some time to understand initially, especially while working with templates and flow setup. Once familiar, the flow builder becomes useful for building simple automation without much engineering effort.
In terms of integrations, MSG91 works well with our backend systems through APIs and was relatively easy to connect with our existing setup. Performance has been consistent, and delivery speed is generally fast, which is critical for OTPs and order notifications.
Pricing also felt reasonable compared to other providers we evaluated, and it provided good ROI since we use it across multiple client stores without significant cost overhead.
What do you dislike about the product?
The onboarding experience could be improved for new users. Some parts of the dashboard are not very intuitive at first, and understanding template setup requires trial and error.
Support is helpful, but response time can sometimes vary depending on the issue. Also, the system does not provide much AI-driven intelligence or smart insights, such as delivery optimization or engagement analytics, which could make the platform more advanced.
When errors happen in a flow, the debugging information is not always detailed enough, so troubleshooting takes additional time.
Support is helpful, but response time can sometimes vary depending on the issue. Also, the system does not provide much AI-driven intelligence or smart insights, such as delivery optimization or engagement analytics, which could make the platform more advanced.
When errors happen in a flow, the debugging information is not always detailed enough, so troubleshooting takes additional time.
What problems is the product solving and how is that benefiting you?
MSG91 helps us automate OTP verification and order-related SMS notifications across our eCommerce operations. Earlier, these communications required manual handling or separate scripts, which was inefficient.
Now everything is more structured and automated, which improves reliability and reduces manual effort. Customers receive updates instantly, and our team can focus more on core product and operations work instead of managing communication workflows.
Overall, it has improved operational efficiency and provided a stable communication layer for our Shopify-based systems.
Now everything is more structured and automated, which improves reliability and reduces manual effort. Customers receive updates instantly, and our team can focus more on core product and operations work instead of managing communication workflows.
Overall, it has improved operational efficiency and provided a stable communication layer for our Shopify-based systems.
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