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MSG91-SMS

MSG91

Reviews from AWS customer

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External reviews

172 reviews
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External reviews are not included in the AWS star rating for the product.


    Sayanha K.

Cheers to MSG91, Nishant and team

  • January 18, 2026
  • Review provided by G2

What do you like best about the product?
Simple, easy to use, no drama and to the point. The support team led by Nishant Badhe is top notch, always available, even on weekends. The integration is super easy, and one can do it by themselves. We use this platform often and recommend to all our clients.
What do you dislike about the product?
Interface looks slightly old fashion, That's it. But if you want to get the real work done then this tool is great.
What problems is the product solving and how is that benefiting you?
it is our primary CRM solution, as unlike many other platforms, we can integrate new clients on msg91 in a matter of minutes.


    Computer Software

Nishant’s Exceptional Support Made Every Step Easy

  • January 17, 2026
  • Review provided by G2

What do you like best about the product?
I’d like to sincerely appreciate the excellent support and collaboration from Nishant and the MSG91 team.

Nishant has been extremely responsive and supportive throughout our engagement. His quick turnaround, strong automation and CPaaS knowledge, and clear guidance on partner use cases made the overall experience smooth and efficient. His ability to provide instant clarity and practical solutions has been highly valuable.

MSG91 continues to stand out as a reliable and partner-friendly CPaaS platform, offering a unified suite of WhatsApp, SMS, Voice, Email, RCS, and automation solutions, backed by strong APIs, compliance, and dependable support.

Looking forward to strengthening this partnership further.
What do you dislike about the product?
The ui look uninutivie and clumsy. Other than that we are good with them.
What problems is the product solving and how is that benefiting you?
We are currently using their sms and whatsapp integration.


    Verified User in Hospitality

Reliable, Powerful Messaging Platform with Outstanding Support

  • January 17, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 is a reliable and powerful messaging platform, and special thanks to Karan Chandwani for his outstanding support and guidance throughout our integration process.
What do you dislike about the product?
Nothing to dislike, overall experience has been great.
What problems is the product solving and how is that benefiting you?
MSG91 helps us manage bulk messaging efficiently, but the sender name approval process takes too long and delays campaign execution.


    Health, Wellness and Fitness

MSG91: Reliable SMS & WhatsApp APIs with Responsive Support

  • January 17, 2026
  • Review provided by G2

What do you like best about the product?
Excellent Messaging Platform with Reliable Support. Their SMS and WhatsApp APIs are robust, easy to integrate, and deliver messages quickly with excellent delivery rates. The dashboard is user-friendly and provides clear insights into message performance. What really stands out is their responsive support team Mr. Amit, who is always helpful in resolving queries. Overall, MSG91 is a trustworthy solution for scalable customer communication, and we are very satisfied with their services.
What do you dislike about the product?
Nothing about MSG91 is bad, overall it's good.
What problems is the product solving and how is that benefiting you?
Text and Whatsapp alert for our platform.


    Richard B.

Efficient Communication Tool with Quick Integration

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I use MSG91 for sending transactional and promotional messages, OTP verification, and notifications via SMS, WhatsApp, and email to users and customers. I appreciate that MSG91 solves reliable and scalable customer communication by enabling fast OTP delivery, automated notifications, and bulk messaging. The simple dashboard and consistent OTP and transactional messaging improve authentication success rates, reduce login failures, and minimize support issues. API integration was quick and the documentation was clear, allowing basic messaging and OTP flows to be up and running with minimal configuration.
What do you dislike about the product?
The UI can feel limited for advanced analytics, delivery reports could be more detailed, and support response times can be inconsistent at times. Pricing and routing options could also be more transparent for better cost control.
What problems is the product solving and how is that benefiting you?
MSG91 provides reliable, scalable communication by delivering fast OTPs, automating notifications, and simplifying message delivery. It integrates easily through APIs, consolidates vendor needs, and ensures users promptly get time-critical messages, improving authentication and engagement.


    Drill J.

Reliable Multichannel Communication with Effortless Integration

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I like MSG91 for its reliable OTPs, transactional SMS, and automated notifications across multiple channels. It ensures timely delivery and smooth communication with users. The multi-channel support and reliable APIs ensure messages reach users quickly, while the automated notifications and easy dashboard make managing communication effortless. Also, the clear documentation and intuitive APIs made integration seamless, allowing us to start sending OTPs and notifications almost immediately.
What do you dislike about the product?
While MSG91 is very reliable, there is room to expand advanced analytics and reporting features. Having more detailed insight on delivery performance and user engagement would make campaign tracking even easier.
What problems is the product solving and how is that benefiting you?
I use MSG91 for reliable message delivery, secure OTP verification, and automated multi-channel communication. Its reliable APIs and easy dashboard ensure messages reach users quickly, making communication effortless.


    Jonie J.

Streamlined Communication with Reliable Delivery and Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I like MSG91 for its reliable message delivery and easy-to-use APIs. It's great to manage multiple communication channels from a single platform, which includes SMS, WhatsApp, email, and OTPs. I also appreciate its scalability, quick setup, and efficient customer support. The initial setup was quick and straightforward with clear documentation and easy API integration.
What do you dislike about the product?
It could improve by offering more advanced analytics and slightly more intuitive reporting dashboard.
What problems is the product solving and how is that benefiting you?
MSG91 manages SMS, WhatsApp, email, and OTPs from one platform, ensuring delivery and easy automation.


    Yash A.

Seamless Integration and Stellar Support with MSG91

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I use MSG91 as an SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to send OTP on SMS and WhatsApp for easy login using mobile number. The platform is very user-friendly, and the APIs are defined for the right standards, making them easy to understand. Support from MSG91, especially Nishant, has been great. He is very responsive and knowledgeable, helping me to get better pricing and quickly solving any issues. The pricing is great, and the platform, along with its support, is best in class. Any issues I have, even on a Friday night, are addressed almost immediately by Nishant with replies within like ten minutes, which has been amazing. I have no reason to switch to another SMS provider.
What do you dislike about the product?
The SMS capability is already best in class, they can further improve on SMS delivery to countries like Malaysia where none of the SMS gateways provide coverage across all Network providers
What problems is the product solving and how is that benefiting you?
I use MSG91 as a SMS gateway for my Shopify app Simplify My Login (https://apps.shopify.com/login-using-otp) to power easy login using OTPs. It's reliable for sending messages on SMS and WhatsApp, making my service more efficient.


    Musthafa K.

Smooth Integration, Excellent Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I like how the integration with MSG91 was smooth and very easy. There was no complexity involved which made the setup seamless. The support from their team was also good, and their assistance was nice which I appreciate.
What do you dislike about the product?
They couldn't provide a staging environment due to some restrictions. Having a testing environment for UAT purposes would be nice, though it's not mandatory.
What problems is the product solving and how is that benefiting you?
I use MSG91 for IVR call services. The integration was very smooth and easy, with good support and no complexity. It's feasible for our SaaS platform needs with affordable initial costs. A staging environment could enhance testing.


    Pankaj G.

Reliable and Easy-to-Use Messaging Platform

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs.
What do you dislike about the product?
MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful.
What problems is the product solving and how is that benefiting you?
MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform.

This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience.