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MSG91-SMS

MSG91

Reviews from AWS customer

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External reviews

172 reviews
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External reviews are not included in the AWS star rating for the product.


    Dipesh J.

Reliable Communication Platform with Smooth Integration and Strong Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 is extremely easy to configure and integrates smoothly with platforms like Rezolv for large-scale digital communication. The interface is simple, API documentation is clear, and onboarding new client sub-accounts is quick.
Customer support is also quick.
What do you dislike about the product?
At times, DLT validations can behave inconsistently across operators and require manual re-checks. The dashboard UI could offer more advanced filtering and search capabilities for logs. WhatsApp template approval timelines can also vary, which is dependent on Meta, not MSG91, but it still affects go-live timelines. Having automated error-reason classification in the panel would improve troubleshooting further.
What problems is the product solving and how is that benefiting you?
MSG91 helps streamline all customer communication—SMS, WhatsApp notifications, and automated journeys—under a single scalable platform. It allows us to onboard multiple clients using sub-accounts, each with separate sender IDs, DLT mappings, and log visibility. This significantly reduces operational overhead and speeds up integrations for new clients.


    Rupesh Y.

Reliable, Easy-to-Integrate Messaging APIs with Responsive Support by Mr. Hardik

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
We are using MSG91 is its reliable, easy-to-integrate messaging APIs, backed by strong delivery rates and responsive support. The platform also scales well for global use while keeping pricing transparent and developer-friendly, which makes it straightforward to adopt and maintain.
What do you dislike about the product?
MSG91 is that the dashboard and documentation can sometimes feel cluttered, which makes it harder to quickly locate specific features or the guidance I need. In addition, some of the more advanced configurations and certain error messages aren’t always very intuitive or clearly explained, and that can slow down troubleshooting—especially for new users.
What problems is the product solving and how is that benefiting you?
MSG91 ensures reliable SMS and WhatsApp delivery, streamlining customer engagement with OTPs and notifications while reducing manual effort through automated messaging.


    Femi F.

Swift and Superb Customer Service delivery.

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
MSG91 has a very superb customer service operation. Their response and feedback is extremely swift with a huge touch of best practices professionalism.
What do you dislike about the product?
We have absolutely no cause to dislike MSG91 services.
What problems is the product solving and how is that benefiting you?
The challenge of verifying the genuine identity of the users' of our application via the OTP process.


    Rhai .

Reliable SMS Delivery, Great Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I like that MSG91 offers 24-hour support and has a technical team capable of fixing technical issues. I also appreciate having a dedicated relationship manager who assists and helps my business.
What do you dislike about the product?
I think the support team could be stronger. They need to be able to identify and review technical issues or in-depth data instead of just replying with usual responses.
What problems is the product solving and how is that benefiting you?
I use MSG91 for OTP and promotional SMS, which helps me cater to my clients.


    Santhosh Kumar Reddy T.

Proactive Team and New Features That Keep Our SMS & WhatsApp Growing

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
The proactiveness by the whole team to ensure our business runs smoothly, we have services for SMS and WhatsApp where team always ensures a lot about new features to be implemented for the growth of the business, A very good customer support and easy to implement.
What do you dislike about the product?
Yet to expand and serve other countries outside India for RCS
What problems is the product solving and how is that benefiting you?
Help us reach all the customers thru innovative messaging solutions of WhatsApp and SMS and team's proactiveness way of approach to implementing business solutions.


    Legal Dev S.

Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani!

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly.
What do you dislike about the product?
Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me.
What problems is the product solving and how is that benefiting you?
MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time


    Zuber S.

All-in-One Communication Platform with Transparent Pricing and Responsive Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about MSG91 is that all essential communication services are available on one platform, which makes integration and management very easy. Their pricing is transparent with no hidden charges, which builds trust. Additionally, their customer support is responsive and helpful, making the overall experience smooth and reliable.
What do you dislike about the product?
There is nothing significant to dislike at the moment, but some minor improvements in dashboard navigation could help new users.
What problems is the product solving and how is that benefiting you?
MSG91 is helping us automate customer communication through APIs and integrated tools. This improves response time, enhances customer engagement, and makes our business communication process more streamlined and cost-effective.


    Sunil J.

Straightforward Setup, Exceptional Support

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
I find the ease of navigation on the MSG91 dashboard really helpful and appreciate the good delivery rate on emails. I also value the great support from our point of contact, Mr. Tiger, and the quick support from the tech team. They are accommodating enough to develop features as per our requirements, even if those features aren't originally part of the platform. This adaptability helps both us and them. The initial setup of MSG91 was very simple and straightforward.
What do you dislike about the product?
Not anything particular
What problems is the product solving and how is that benefiting you?
I find MSG91 offers easier navigation on the dashboard, a higher delivery rate on emails, and great support from my point of contact, Tiger. Their tech team is quick and even develops new functionalities that align with our brand's requirements.


    Education Management

MSG91: User-Friendly Interface, 24×7 Responsive Support, and Easy Reporting

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
What we like best about MSG91 is its user-friendly interface, which makes navigation and usage very easy. The support team is highly responsive and available 24×7, always ready to assist whenever needed.

The infrastructure is well organized, with all channels clearly separated, which helps in smooth operations. One of the best features is the easy access to reports—data tracking is simple and does not require extra effort. Data security is also robust, ensuring safe handling of information.

Additionally, the wallet facility is very convenient, allowing us to add balance as per our requirements, which provides flexibility and better control over usage.
What do you dislike about the product?
At present, there are no specific dislikes to highlight. We have shared a few operational requirements with the team to further improve efficiency, and the team is already working on them.

MSG91 continuously develops and enhances its features on a regular basis, which helps improve the overall user experience and operational effectiveness.
What problems is the product solving and how is that benefiting you?
We are long-time users of MSG91 and have faced a few challenges over time. However, the team has always guided us and resolved issues on priority. A few months ago, our email domain was blocked due to a high failure rate, and the team recommended implementing the email validation service. We followed their suggestion, and it has significantly improved our email performance.


    sachin s.

Quick Delivery That Delivers

  • January 16, 2026
  • Review provided by G2

What do you like best about the product?
Quink delivery, Support team,Ease of Implementation and Ease of Use
What do you dislike about the product?
nothing every thing is good, easy to Implementation
What problems is the product solving and how is that benefiting you?
DOT Support and template approval