What do you like best about the product?

This is best because it is easy for users to handle . With the use of Pega’s Next-Best-Action Designer, you can configure and control all of your one-to-one decision strategies from a single interface – with best-practice guardrails built right in.The Pega decisioning hub does what it says on the tin; it is a truly integrated single platform that enables business to deliver personalisation at scale. Experience of other software companies often brings 'stuck together' solutions where they've procured products and sellotaped them. Pega provide a wealth of capability and features in a single product that is core to the solution. It is robust, scalable and has enabled us to manage a complex portfolio and customer base. Complex doesn't mean complicated but it allows us to leverage insights, ML and decisioning strategies to do the right thing for the customer at the right time.

What do you dislike about the product?

i don't think so there is anything to dislike but to compete with this digital ear its team needed to work on its improvement on a daily basis. and it should be more user friendly.Further investment from Pega to seamlessly integrate into data visualisation tools like Qlik would be really valuable. Whilst Pega itself has it's own this is considerate of the data mastered within it rather than the broader aspects of customer insight and analytics. For it's own purpose it can be useful but we need to be able to stream data out of Pega into other tool sets to enable self serve. Pega has invested heavily in recent years in traditional CRM channels and the latest version is vastly improved. Further investment here, especially with helping clients to transition from traditional batch to always on would be valuable. Staying ahead of the latest advancements in technology - python, R, sagemaker, stream sets, kafka, react, google cloud etc are where big companies are focusing their effort and Pega needs to ideally go faster to ensure their technology can be developed at speed in line with their clients growing demand.

What problems is the product solving and how is that benefiting you?

In our company, we are moving to Pega SaaS from on premise; if we could start over and it was available at the time we would have implemented this model rather than on-premise.

Recommendations to others considering the product:

best solution ever