ZoomInfo
ZoomInfoReviews from AWS customer
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Strong SFDC integration, but data accuracy and intent transparency miss the mark
What do you like best about the product?
The Chrome extension is fast and convenient, and the Salesforce (SFDC) integration is smooth. Pushing leads/accounts into SFDC with the right fields mapped is simple and reliable, which saves time in day-to-day prospecting and list building.
What do you dislike about the product?
Data accuracy is inconsistent. I’ve run into outdated company sizes, wrong locations, and records that lead to bounces - enough to slow campaigns and require manual re-verification.
Their “intent” capability hasn’t proven itself for me. Beyond high-level categories, I couldn’t get concrete, verifiable evidence to back up the signals. Competitors can provide more transparent proof, which makes validation and prioritization much easier.
Finally, the product needs to adopt more AI features that materially improve data quality and workflow: AI-driven validation and enrichment, de-dupe/merge suggestions, persona-aware targeting recommendations, and explainable intent (what changed, why it matters, and how confident the model is).
Their “intent” capability hasn’t proven itself for me. Beyond high-level categories, I couldn’t get concrete, verifiable evidence to back up the signals. Competitors can provide more transparent proof, which makes validation and prioritization much easier.
Finally, the product needs to adopt more AI features that materially improve data quality and workflow: AI-driven validation and enrichment, de-dupe/merge suggestions, persona-aware targeting recommendations, and explainable intent (what changed, why it matters, and how confident the model is).
What problems is the product solving and how is that benefiting you?
It helps with quick research, building target account lists, and moving records into SFDC without manual data entry. The extension and integrations do streamline the workflow. However, the inconsistent data accuracy (titles, company sizes and website visits) and limited intent transparency have reduced the overall impact for demand gen so I mainly rely on it for firmographic context and quick lookups rather than as a standalone source of truth.
Good Platform for US Data
What do you like best about the product?
When I'm prosecting US Companies, this is the top tool.
Using the Websights section is great.
Easy to use, easy to integrate
Using the Websights section is great.
Easy to use, easy to integrate
What do you dislike about the product?
I'd like a stronger focus on UK contact data
What problems is the product solving and how is that benefiting you?
Helps us identify new leads to reach out to effectively
ZoomInfo simplifies B2B outreach and targeting
What do you like best about the product?
ZoomInfo gives access to a large and regularly updated database of companies and contacts. I like how I can filter leads based on industry, job title, location, and other criteria, which makes prospecting faster. The contact information is usually accurate, and it helps save time when building lead lists
What do you dislike about the product?
Some contact info can be outdated, and the interface takes time to get used to.
What problems is the product solving and how is that benefiting you?
ZoomInfo helped me quickly find verified contact details of decision-makers, which saved a lot of time compared to manual searching. It solved the problem of inaccurate or scattered lead data by providing everything in one place. This made it easier to build targeted lead lists and support the sales team with high-quality prospects
amazing
What do you like best about the product?
accurate contact data and scoops on companies
What do you dislike about the product?
no pictures of contact and sometimes linkedin isnt accurate
What problems is the product solving and how is that benefiting you?
solves finding right leads to contact
better than nothing - but missing some accuracies
What do you like best about the product?
its a great starting point to pinpoint key accounts and stakeholders. it can be used with any marketing campaign
What do you dislike about the product?
lots of data gaps that need enrichment. its difficult to know what emails and phone numbers are accurate - leading to bounce rates and wasted time. needs more data enrichment to be 100% usable and reliable
What problems is the product solving and how is that benefiting you?
getting contact information for prospecting -
Most amazing tool for B2B sales
What do you like best about the product?
Honestly, the accuracy is what stands out for me. I don’t have to second-guess whether an email or phone number is real. That kind of reliability makes outreach way smoother and keeps my bounce rates low.
What do you dislike about the product?
f I had to pick something, I'd say the pricing can feel a bit high, especially for smaller teams or startups. Also, while most of the contact info is spot-on, you do run into the occasional outdated number or role. But honestly, no database is 100% perfect, and ZoomInfo still has way more accurate data than anything else I’ve used. The time it saves and the insights it gives totally outweigh the small hiccups.
What problems is the product solving and how is that benefiting you?
ZoomInfo solves one of the biggest problems in sales—finding the right people to talk to without spending hours on research. Before, I’d waste a ton of time digging through LinkedIn or company sites just to get basic contact info. Now, I can quickly find verified emails and phone numbers for hiring managers or decision-makers. It also helps me understand which companies are growing or hiring, so I can focus my outreach where there’s real potential. It’s made my prospecting faster, more targeted, and way more effective.
An irreplaceable prospecting tool for any scope of work
What do you like best about the product?
I have used Zoominfo for my entire sales career, going on 8 years, daily. From employer branding, to law firms, Zoominfo has helped me gain access to thousands of prospects. Not only is it incredibly easy to use, but it saves me HOURS upon hours of time I no longer spend on manual tasks. I have used it with Salesforce and HubSpot, and it integrates seamlessly. I would be lost without this tool in my day to day.
What do you dislike about the product?
Not always easy to speak with someone at customer support if you aren't an admin
What problems is the product solving and how is that benefiting you?
It finds phone numbers of people not listed on a company's direct website, integrates with my HubSpot to automatically create contacts, helps me find exactly who I need
ZoomInfo Sales Tool for Business
What do you like best about the product?
Easy to navigate and find the contacts you need. Most information is correct or up to date.
What do you dislike about the product?
Too many non working emails. And sometimes I find contacts attached to the wrong company or duplicate companies. Can be frustrating.
What problems is the product solving and how is that benefiting you?
Enlarging our database which leads to more sales overall.
Solid tool
What do you like best about the product?
Reliable data for certain regions & showed full org charts
What do you dislike about the product?
At the time of using, it felt like a cumbersome, clunky tool - and very expensive
What problems is the product solving and how is that benefiting you?
Provides access to a vast, continuously updated database of companies, contacts, and decision-makers, including direct dials and verified emails.
Awesome summarized insights
What do you like best about the product?
ZoomInfo Sales, and particularly the Chrome Extension, allows me to quickly and efficiently prepare for any sales call with summarized insights.
What do you dislike about the product?
This may be due to the specific plan and use case that we have, but it's difficult for our sales department to differentiate outbound opportunities without receiving the same list of targets.
What problems is the product solving and how is that benefiting you?
It's providing quick and accurate access to relevant insights for the company, particularly in preparing for outbound demos.
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