ZoomInfo
ZoomInfoExternal reviews
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Necessary Tool for Prospecting & Hunting Sales Professionals (And Should Be A Requirement)
What do you like best about the product?
I have used ZoomInfo / DiscoverOrg at two different organizations now, at different packages and levels of access to information. ZoomInfo is an essential tool to have in conjunction with other prospecting efforts to validate the contacts and company information that you find (on LinkedIn, company websites, etc.) I have this open every day to help me source the correct information!
I especially like being able to export contacts and company information to SalesForce, and would love the capability to personalize that add-on to include more fields to pull information.
I especially like being able to export contacts and company information to SalesForce, and would love the capability to personalize that add-on to include more fields to pull information.
What do you dislike about the product?
Before describing my dislikes and preferences in the tool, I must say that I'm glad to have access to ZoomInfo at my current organization. I spoke to individuals at my previous organization where the company recently canceled their ZoomInfo subscription for the entire sales team, and they are all lost now. They now have access to a tool meant for marketing (which doesn't help sales at all).
I'm currently within a package that throttles the level of access to information and search capabilities. I'm assuming this clunkiness I'm experiencing searching for contacts and companies is an incentive to get a more premium package. I previously had these advanced search capabilities at a previous organization's ZoomInfo package, and they were amazing. So if you can request your organization to get the higher package or demo the search capabilities for yourself, it's worth it.
I'm not sure what the ZoomInfo process is for sourcing and updating contacts; however, I find that 30-40% of the companies I research have outdated contacts who have since left the organization, sometimes as old as 2-3 years old when manually validating in a Google search or on LinkedIn. In a previous role researching different companies, I experienced about 15-30% outdated contacts found in ZoomInfo. The increase in obsolete information could be due to the acquisition of DiscoverOrg. Maybe ZoomInfo isn't keeping up with the specific companies I am researching now. Nonetheless, is a significant difference in the product during my past 5 years of utilizing this tool.
I'm currently within a package that throttles the level of access to information and search capabilities. I'm assuming this clunkiness I'm experiencing searching for contacts and companies is an incentive to get a more premium package. I previously had these advanced search capabilities at a previous organization's ZoomInfo package, and they were amazing. So if you can request your organization to get the higher package or demo the search capabilities for yourself, it's worth it.
I'm not sure what the ZoomInfo process is for sourcing and updating contacts; however, I find that 30-40% of the companies I research have outdated contacts who have since left the organization, sometimes as old as 2-3 years old when manually validating in a Google search or on LinkedIn. In a previous role researching different companies, I experienced about 15-30% outdated contacts found in ZoomInfo. The increase in obsolete information could be due to the acquisition of DiscoverOrg. Maybe ZoomInfo isn't keeping up with the specific companies I am researching now. Nonetheless, is a significant difference in the product during my past 5 years of utilizing this tool.
What problems is the product solving and how is that benefiting you?
ZoomInfo helps me prospect and research accounts as an Account Executive.
Amazing productivity booster and must have
What do you like best about the product?
Simple, intuitive interface, easy to use query tools, and above all - the most accurate in the industry database of global (not just U.S.) corporate contacts. Over the last 3-4 years our team had a chance to use different platforms and compare ZoomInfo with two competing platforms (one of European origin), so I can say with authority that ZoomInfo proved to be the best and our choice #1 - way above competition. Customer support is timely and of high quality, provided by knowledgable staff.
What do you dislike about the product?
There is nothing I dislike about ZoomInfo, it is a great product indeed.
What problems is the product solving and how is that benefiting you?
I like the quick access to contact information and the ability to build calling lists in minutes.
Recommendations to others considering the product:
Great service.
More accurate than I thought it would be!
What do you like best about the product?
I like all the different filters that Zoominfo offers when I'm looking for someone specific
What do you dislike about the product?
I don't particularly appreciate that there are people listed who have retired or are no longer in the position.
What problems is the product solving and how is that benefiting you?
Zoominfo helps me reach the people that I need to speak with quickly regarding our service. Being more efficient in my reach out builds my pipeline quickly and gets deals closed.
Recommendations to others considering the product:
I don't know
Zoominfo Intent is hugely helpful for all BDRs
What do you like best about the product?
Zoom Intent data and recommended contacts that you can then export and import into Salesforce
What do you dislike about the product?
I can't think of anything that I don't like
What problems is the product solving and how is that benefiting you?
Finding relevant leads/contacts for prospect accounts
Webinar was worth my time
What do you like best about the product?
instant response to questions, happy to hear it is being recorded
What do you dislike about the product?
some information did not apply but that is to be expected.
What problems is the product solving and how is that benefiting you?
prospecting, finding pain points to discuss
Great for several industries
What do you like best about the product?
I love the List Match capability. It is great that I only need to upload an excel csv with account names and get their contact information. I still need to learn more about intent and scoops, but once i do I think that is a great capability too.
What do you dislike about the product?
I do not like that they SalesForce integration checks for "duplicate" contacts by the name. If it would use the account, email and name as a way to check if we have the contact in SF it would be great.
Another thing i do not like is that federal government leads are usually inaccurate or non-existent. Given that most of our business is made with them it does not help getting that contact information, even though the leads information appears in the governments websites.
Even though I love the List match capability, after filtering the search tab on Zoominfo the information might still be incorrect. (ex: Once I "open in search" a list that i uploaded and i filter it to only accounts in Texas, some companies that are not in Texas may still show up)
In addition to that, most times when I add a new list of 70 companies i will only get 10 or 12 of those companies that have an IT contact, which seems very unlikely)
Another thing i do not like is that federal government leads are usually inaccurate or non-existent. Given that most of our business is made with them it does not help getting that contact information, even though the leads information appears in the governments websites.
Even though I love the List match capability, after filtering the search tab on Zoominfo the information might still be incorrect. (ex: Once I "open in search" a list that i uploaded and i filter it to only accounts in Texas, some companies that are not in Texas may still show up)
In addition to that, most times when I add a new list of 70 companies i will only get 10 or 12 of those companies that have an IT contact, which seems very unlikely)
What problems is the product solving and how is that benefiting you?
It is easier to find leads for my commercial team. Getting leads is not that time consuming and inefficient. This gives more time for my reps to be on the phone or sending emails instead of searching for leads for each specific account.
Recommendations to others considering the product:
If you are in the commercial market they are a great tool to get new leads. It is easier that it looks and it will be a great purchase in the future! If you integrate it with SF it will help adding leads and contacts to your CRM and once again make the process easier and more efficient.
Easy integration
What do you like best about the product?
The most recent iteration of Zoom is, for me, much easier to work with. I am in general the type who like to learn on their own and this new platform made that fairly easy. I have used business directories going back years but nothing compares to the depth of information, (as much as is practicable) that Zoom offers. The ability to ask Zoom to give you customized lists using whatever criteria you require is amazing. What you get is detailed and exportable into a .csv format which is easily referenced and modified as required.
I used the original platform for about 3 years and I found myself wishing that I had access to contacts mobile numbers and this new platform makes that available.
I don't necessarily use a mobile at my first attempt at contact but having it there if all else fails is a real bonus.
The links to social media are really handy. I use the LI link all of the time as I like to use it to find out more about who I am trying to connect with via Zoom.
Zoom is such a multi purpose tool and honestly, I don't know what I would do without it. I seriously recommend that anyone who wants to have access to virtually every business in North America at the very least do a trial. Once you see how much it has to offer and that the design is such that it streamlines your searches and produces detailed results, you'll never go back to anything else.
I used the original platform for about 3 years and I found myself wishing that I had access to contacts mobile numbers and this new platform makes that available.
I don't necessarily use a mobile at my first attempt at contact but having it there if all else fails is a real bonus.
The links to social media are really handy. I use the LI link all of the time as I like to use it to find out more about who I am trying to connect with via Zoom.
Zoom is such a multi purpose tool and honestly, I don't know what I would do without it. I seriously recommend that anyone who wants to have access to virtually every business in North America at the very least do a trial. Once you see how much it has to offer and that the design is such that it streamlines your searches and produces detailed results, you'll never go back to anything else.
What do you dislike about the product?
I don't really know that there are any, nothing of any greta import anyhow. I guess that maybe the information isn't 100% accurate (not that it would be possible) can be frustrating when you reach out to an individual only to find that they are no longer with the company or have changed roles etc. As I said, it would be near impossible to get it right all of the time but you asked what I dislike and, fair or not, that's pretty much it
What problems is the product solving and how is that benefiting you?
The ability to be able to directly connect with people via their mobile numbers. While it isn't available in all cases, it is in most and that direct link is very beneficial too me.
Yellow pages for businesses
What do you like best about the product?
I really like how easy and simple it is to use. It's very user-friendly and you don't have to go through to rigorous training to figure out the platform.
What do you dislike about the product?
I wish there was a better way to share information and collaborate with other organization members. I'd like to see who other people in my company exported or tagged.
What problems is the product solving and how is that benefiting you?
Zoominfo helps me target companies further than just getting contact information. I like being able to see the list of technologies companies use. It helps me know what we can sell or support.
Great product, insufficient customer care
What do you like best about the product?
ZoomInfo is a great tool to serve the needs of a sales team that may be both prospecting and attempting to learn more about known customers.
What do you dislike about the product?
The customer care is lacking. There has been a recurring issue with team members being kicked off the platform that has to be fixed monthly and there has yet to be a resolution. Our annual subscription has renewed and there has been no flexibility in pricing despite the time-sensitive maintenance required from the systems team and the loss of data for the users. I would urge the ZoomInfo team to take a closer look at their customer support and care to improve the customer experience and in turn ensure the longevity of their customer base.
What problems is the product solving and how is that benefiting you?
Prospecting, research
Great Prospecting Tool
What do you like best about the product?
The ability to identify and categorize new leads
What do you dislike about the product?
Contact information is not always up to date
What problems is the product solving and how is that benefiting you?
I'm mining for new prospect accounts and contacts that meet my specific criteria
Recommendations to others considering the product:
Stick with it and keep experimenting to learn how to maximize it's value. Combined with Salesforce it is a awesome tool.
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