ZoomInfo
ZoomInfoReviews from AWS customer
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Data enrichment backed by people
What do you like best about the product?
The ease of integration with our marketing automation software and customer support (having a dedicated CSM) are the best parts of the product. On multiple occasions when we've needed support, it's been very easy to get help and resolve any issues.
Also, the fact that data on individuals isn't automatically mined using data scrapers, but is instead verified by people is a huge element.
Also, the fact that data on individuals isn't automatically mined using data scrapers, but is instead verified by people is a huge element.
What do you dislike about the product?
The platform itself isn't very intuitive, and the limitation of paying for access to different profiles is a bit annoying. While we aren't paying for what we don't currently need, the option to change our strategy without needing to change our contract/plan would be better. Also, the data isn't always up to date. It seems that some people are 6 months out of date or more, and with the recent pandemic, some people got laid off or fired - it would be nice to have more current information.
What problems is the product solving and how is that benefiting you?
Data enrichment! We don't want to 'have' to ask people 30,000 questions when they come to us, so enriching what they do provide us is critical to us. Also, lead acquisition is another element in which we are exploring.
Important sales tool
What do you like best about the product?
It fills the gap between public information (general phone number) and Linkedin (lack of direct phone numbers), contact info is accurate (75% I'd say based on my experience). So it has facilitated being able to reach more contacts in a shorter time.
What do you dislike about the product?
Their pricing tiers and access limitations, they charge a lot for contacts they get for free essentially. But you pay for the convenience and for the time savings, and for increasing your potential for sales.
What problems is the product solving and how is that benefiting you?
Having access to contacts that otherwise we didn't have access to, and also being able to contact people during the pandemic.
Recommendations to others considering the product:
If you are in sales and marketing and need to get direct contact info for prospects, then this is a good source you need to look into.
SDR
What do you like best about the product?
Finding contact info quickly and easily. Zoominfo's ability to create reports and alerts for job changes is super helpful for finding new prospects.
What do you dislike about the product?
Using their website is not as easy as their integration in Salesforce.
What problems is the product solving and how is that benefiting you?
Zoominfo allows our team to target decision makers in an outbound function with ease.
Our database has grown exponentially and the ROI from this platform has been outstanding.
What do you like best about the product?
We love the LinkedIn Add on and the ability to pull contact information for all of our disciplines. It was extremely challenging to research and database our specific verticals, but Zoominfo has made it so much easier.
What do you dislike about the product?
I would love to see even more data specifically around our software competitors, which are not currently in the platform.
What problems is the product solving and how is that benefiting you?
We are now getting alerts when new contacts are found, which is extremely helpful in targeting the right decision makers.
Better Productivity
What do you like best about the product?
The accuracy of the information needed to be successful.
What do you dislike about the product?
The Covid 19 pandemic has made it difficult to keep up with the corporate changes occuring almost daily.
What problems is the product solving and how is that benefiting you?
Prospective account information and accuracy makes our ability to have more contacts in the right positions to reach out to.
This tool is an everyday lifesaver!
What do you like best about the product?
I like how the information is displayed really clearly and that I get to see org charts as well. The integrations are amazing, also the list exports have a lot of potential.
What do you dislike about the product?
I'd like to have the Websights feature to be able to show me all visits each particular account has had instead of having to search each url, also to be able to track what was the visit source .
What problems is the product solving and how is that benefiting you?
This tool has been awesome for locating potential customers and to keep track of contacts that have moved somewhere else, additional to that, it has made it easy for me to filter off of org size.
Recommendations to others considering the product:
Make sure you are in command of you internal data to be able to best take advantage of this tool.
High volume searches, a few hurdles
What do you like best about the product?
Easily customizable search parameters, easy exports to other platforms, and a reliable data quality (for the most part).
What do you dislike about the product?
Data quality can sometimes dip during larger searches. In an individual company's profile, it's a pretty much a gamble as to whether or not their data is fresh or years out of date.
What problems is the product solving and how is that benefiting you?
Mass prospecting for sales campaigns.
Leads = Life
What do you like best about the product?
So easy to compile lead lists & export into Salesforce. Chrome plug-ins turn LinkedIn into a one click download to salesforce as well. So many ways to slice & dice data. Data is predominantly accurate.
What do you dislike about the product?
You can only download 25 leads at a time.
What problems is the product solving and how is that benefiting you?
Quick access to decision makers. Translates into qualified leads & sales.
Recommendations to others considering the product:
Worth every penny!
Accurate, Powerful, and Complete Prospecting Data - Unmatched by Competition
What do you like best about the product?
ZoomInfo is an intuitive, easy to use prospecting database full of all the missing information that common lists lack. Mobile numbers, direct dials, business and supplementary email addresses, and even information like direct office locations. The level of granularity and accuracy on ZoomInfo is unmatched by their competition. ZoomInfo is to data providers as SalesForce is to CRMs, the best of the best.
ZoomInfo's ListMatch functionality is also extremely powerful for creating account-based marketing campaigns and filling in missing data in my prospecting database. Their Intent and Scoops data for buyer intent and market research is fast, accurate, and extremely helpful for gaining a quick understanding of my prospect's business priorities.
One of my favorite features is their organizational charts - they somehow figure out who reports to who, making finding additional stakeholders and engaging a prospect's sphere of influence a lot faster and simpler.
Also - their super easy integration with the leading CRMs makes ZoomInfo the number one choice for most companies.
ZoomInfo's ListMatch functionality is also extremely powerful for creating account-based marketing campaigns and filling in missing data in my prospecting database. Their Intent and Scoops data for buyer intent and market research is fast, accurate, and extremely helpful for gaining a quick understanding of my prospect's business priorities.
One of my favorite features is their organizational charts - they somehow figure out who reports to who, making finding additional stakeholders and engaging a prospect's sphere of influence a lot faster and simpler.
Also - their super easy integration with the leading CRMs makes ZoomInfo the number one choice for most companies.
What do you dislike about the product?
ZoomInfo is expensive, and even though I think it is well worth the price, it is cost-prohibitive to a lot of startups and small businesses. I will give them props for segmenting their product well, allowing those with smaller budgets to still get some of the benefits I talked about. While you'll be missing a few of the top features like intent data and scoops, you'll still get access to their prospecting database and super easy integrations with CRMs.
What problems is the product solving and how is that benefiting you?
I use ZoomInfo to find accurate business emails, direct dials, and other company information like revenue (even for private companies - very helpful) to help me prioritize my prospecting efforts. Additionally, ZoomInfo's ListMatch functionality enables me to create custom, account-based marketing campaigns with more data, faster, than I would have been able to do otherwise.
Recommendations to others considering the product:
ZoomInfo is expensive, but to startups that are just getting off the ground, it enables you to catapult your Business Development team into success. Whether you're still using Excel as a CRM or if you've joined the modern world with HubSpot or SalesForce, ZoomInfo will deliver high ROI and bring your company that much closer to profitability and success.
ZoomInfo for a Contract Manufacturer
What do you like best about the product?
The quality and amount of leads generated with very little time invested. It is very easy to search a potential customer and within seconds have the exact person you are looking to speak with. When sending out emails it is a very rare occasion that an email address is incorrect and the email bounces back, when doing this research on my own I was having this problem daily. When you have the right persons contact information the success rate in your email marketing grows significantly.
What do you dislike about the product?
Not all companies have info on them and for some contacts the names are there but the emails are not which can be unfortunate when looking to send out email campaigns. When exporting leads to salesforce you want to make sure you are exporting leads that have contact information attached to them so you are not just adding a name with no way to reach out to this lead.
What problems is the product solving and how is that benefiting you?
We are now able to send out dozens of contacts a day to leads that we know are quality without having to do the extensive research to find email addresses and contact information on websites and digging through LinkedIn. This has allowed us to spend less time searching for leads and more time actually calling on leads and creating relationships with potential customers.
Recommendations to others considering the product:
Take the time to link the ZoomInfo platform to salesforce so you are able to manage the amount of leads that you export in a organized way.
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