What do you like best about the product?

Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it!
Customer support is fantatstic too. Highly recommended!

What do you dislike about the product?

Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs.

What problems is the product solving and how is that benefiting you?

Bringing data together from multiple platforms, especially from the database and warehouse into other services downstream such as marketing automation tools, googlesheets, CRM tools etc.