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Sugar Serve

SugarCRM

Reviews from AWS customer

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External reviews

41 reviews
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External reviews are not included in the AWS star rating for the product.


    Ruby M.

Great CRM for Growing and Managing Relationships

  • September 17, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM makes it easier to track new opportunities and nurture them through the pipeline. I like how the system connects sales and marketing, so I can see which campaigns bring in the strongest leads. The dashboards are clear and help me stay on top of targets and team progress. It’s also helpful that Sugar Serve keeps customer details organized, so I have full context when reaching out.
What do you dislike about the product?
The learning curve in the beginning was a little steep, especially when setting up custom views. It would be nice if the interface felt a bit more modern. At times, pulling complex reports can take longer than expected.
What problems is the product solving and how is that benefiting you?
It’s helping me manage leads from the first introduction all the way to client onboarding. Having one system where sales, marketing, and service connect means I don’t lose sight of important details. This makes my outreach more personal, improves my response time, and helps me build stronger relationships with prospects and customers. It has definitely made my pipeline more organized and my results more measurable.


    Coleman T.

Reliable CRM for Sales Operations and Team Growth

  • September 17, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM gives me a full picture of our sales cycle in one place. I like how easy it is to track leads from the first touch to closing. The reporting is strong and helps me show management exactly where deals stand and where the pipeline needs attention. The connection between Sugar Sell and Sugar Market makes it simple for my sales reps to see how marketing efforts bring in new opportunities.
What do you dislike about the product?
The system feels a little heavy when we pull large reports, and it takes time to load. I also think the mobile app could be more intuitive for field reps who are always on the move.
What problems is the product solving and how is that benefiting you?
SugarCRM helps us keep everything about the customer in one place, so the sales team, marketing, and service all stay aligned. It cuts down on miscommunication and gives clear visibility into the pipeline. Because of this, my reps spend more time selling and less time digging for information. It has made our forecasting more accurate and improved how we follow up with customers after the sale.


    Dhananjay G.

SugarCRM Solution Suite Packed with Useful Features.

  • September 17, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM Solution Suite is how much time it save me. The automation features take care of routine stuff like workflows and lead follow ups, so I can focus on the bigger picture. The AI assistant is a big plus it helps me spot the most valuable leads with smart predictions and anomaly detection. I also love how easily it connects with tools I already use, Like mailchimp and google workspace. And the dashboards? super flexible and give me real time insights that actually help in making better decisions.
What do you dislike about the product?
SugarCRM Solution Suite feels easy to use and super straightforward. I don't have to dig around too much to find the features I need, which saves time. It may not look as flashy as some other CRMs, but its practical and gets the job done. A little modern touch in the design would make it even better, but , it makes managing my work smooth and simple.
What problems is the product solving and how is that benefiting you?
SugarCRM Solution Suite makes it easier to keep all customer information in one place instead of being scattered across different tools. The automation really helps with lead management, so I don't waste time on repetitive tasks. I like that its AI features guide me toward the prospects that actually matter, which keeps my focus on the right opportunities. Integrations with like google workspace also save me time and make communication smoother. On top of that, the custom reports and dashboards give me clear insights, which helps my team work better and makes decision making a lot easier.


    Spencer L.

Flexible CRM that adapts to our processes but requires training

  • September 16, 2025
  • Review provided by G2

What do you like best about the product?
What I value most is how much control I have over customizing the platform. I can design modules, fields, and dashboards that actually fit the way our company works, instead of forcing people into a rigid setup. It also connects well with other systems, which helps us keep customer data consistent. Having sales, marketing, and service all tied together gives me and my team a complete picture of each customer, which is a big win.
What do you dislike about the product?
The flexibility can be a double edged sword. Without a clear plan, you can end up with cluttered screens and workflows that confuse users. The interface is not always intuitive for new team members, so adoption takes longer than expected. I also wish some of the advanced features came standard instead of requiring extra modules or partner help, which adds cost.
What problems is the product solving and how is that benefiting you?
Before SugarCRM, our customer data was split across multiple tools and hard to manage. Now we have one central place to track everything. This has improved data quality, made reporting more reliable, and streamlined communication between sales, marketing, and support. It saves me time as an admin and helps our teams stay aligned.


    Aubrey D.

Marketing operations that scale powerful automation

  • September 13, 2025
  • Review provided by G2

What do you like best about the product?
Sugar Market is an all in one marketing automation platform that lets our team build campaigns, landing pages, forms, and email journeys without stitching together multiple tools. The campaign builders are drag-and-drop and make it fast to prototype and launch multi step nurtures.
What do you dislike about the product?
There is a real setup and adoption cost. To get the most out of the automation and scoring you need a clear data model, tagging strategy, and some initial cleanup. If you skip planning, campaigns and reports become messy fast.
What problems is the product solving and how is that benefiting you?
Before Sugar Market we had email tools, forms, and campaign tracking scattered across vendors. Market centralized campaign execution, lead scoring, and reporting so marketing became measurably faster at generating qualified pipeline. The integrated CRM connection made it easier to track lead progress, reduce duplicate records, and create a reliable MQL to SQL process.


    Grace E.

Helps Keep Everything in One Place

  • September 08, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM lets me change things the way our team needs. I can add new fields, move stuff around, and even build dashboards that show the important numbers. It feels like I’m in control, and I don’t need to be a super coder to do it. It also makes it easy to see all our customer details without jumping between different tools.
What do you dislike about the product?
The hardest part is that it’s not simple for new people. At first the menus look confusing, and it takes time to learn where everything is. If you don’t practice, you can get lost. Some reports also need extra steps, which feels slow when you’re in a hurry.
What problems is the product solving and how is that benefiting you?
Before, we had customer notes and deals saved in many different places. It was messy. Now, everything is stored in one system, so we don’t miss things. It saves me a lot of time and helps the sales team focus on customers instead of searching for data. It makes our work cleaner and easier every day.


    Ritik T.

SugarCRM

  • September 01, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM Solution site provides flexibility and user friendly design. It provides highly customizable platform that allows businesses to tailor workflows, dashboards and automation to fit their unique processes rather than forcing them to adapt to rigid templates. It also integrated with third party applications, makes easier to centralize customer data and streamline operations.
What do you dislike about the product?
Sometimes, SugarCRM Solution site feel overly complex and require significant technical knowledge or developer support to set it up. It is difficult to adapt to new users. The advanced features and integrations come at higher cost, which is difficult for small businesses to afford.
What problems is the product solving and how is that benefiting you?
SugarCRM provides user friendly designs and allows customizable dashboards and workflows. It allows third party integrations as well.


    Sanya S.

SugarCRM Solution Suite

  • July 28, 2025
  • Review provided by G2

What do you like best about the product?
SugarCRM provides high customizability and flexibility, allowing businesses to tailor the platform to their specific areas, marketing and service processes. The intuitive user interface and strong automation features help streamline workflows and increase productivity.
What do you dislike about the product?
The learning curve is steep, it is difficult for non technical users to learn it. Performance also lags when it comes to large databases. Some integrations require third party tools or custom development which increases costs and maintenance involved.
What problems is the product solving and how is that benefiting you?
It provides analytics tools offer valuable insights into customer behaviour and business performance. It provides intuitive user interface and It provides integrations as well as it provides strong API support.


    Subhashree S.

Empowering Customer Support with Sugar Serve

  • June 21, 2025
  • Review provided by G2

What do you like best about the product?
The features that I like most about Sugar Serve is its clean and unified interface for managing customer cases. It simplifies tracking, automates workflows, and helps teams stay on top of SLAs. The integration with other SugarCRM tools and the built-in dashboards make it easy to get a complete view of customer interactions and team performance, indeed it stands out
What do you dislike about the product?
The learning curve is a bit steep, especially when setting up custom workflows or reports. Also the self service portal feels like a little basic and could benefit from more personalization options. In some cases, the interface can be slow when handling large volumes of data.
What problems is the product solving and how is that benefiting you?
Sugar Serve helps by organizing all customer support cases in one place, so nothing gets missed. It automatically assigns tickets, tracks deadlines, and makes it easier for the team to respond quickly. This has saved us time, reduced confusion, and helped us give better service to our customers.


    SHUBHRANSHU RANJAN D.

A Robust CRM Solution for Streamlined Customer Support

  • February 06, 2025
  • Review provided by G2

What do you like best about the product?
mainly this software best part is customer interactions, service level agreements etc.
What do you dislike about the product?
in my perspective, steep learning curve and high price are the factors, i disliked.
What problems is the product solving and how is that benefiting you?
in my polymer industry, Customer support and product enquires and complaint managemnt are the the type of problem which are the part of problems solved by Sugar serve.