Contentsquare Product Analytics
ContentsquareReviews from AWS customer
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A great tool to aim great results!
What do you like best about the product?
In the last months I've had the opportunity to study what the tool offers. In my opinion, it is one of the best tools in the market used to study how users interact with your website, investigate various errors and improve the conversion rate. By offering various analyzes such as customer journey and zoning analysis, everything becomes easier for us digital analysts, given the numerous emerging evidences. Lastly, I would recommend the tool to every company that wants to take care of their customer.
What do you dislike about the product?
Maybe the only thing that i've noticed, that the tool could result a little bit difficult to understand if you aren't dealing everyday with GA kpis /digital kpis.
What problems is the product solving and how is that benefiting you?
customer journey / problems detecting
Insights galore!
What do you like best about the product?
As Contentsquare said in a recent report: "What gets measured gets managed.” Using Contentsquare has given our ecommerce team access to so many insights that would either not be readily available, or would be WAY more difficult to visualize (especially compared to something like Google Analytics). Having analytics and data around landing pages, user experience, and other on-site experiences allows us to manage them more closely and make optimizations. Not only is the platform great, but the team behind it that manages our account is awesome as well. THey are genuinely interested in seeing us find success in the tool and helping us learn it (aka teaching us to fish rather than just doing the work and serving us the insights). It even integrates directly with our "Voice of Customer" tool, allowing us to visually see what someone is writing about when they submit site feedback. This is imperative to being able to fix something and take action (aside from using the in-depth analytics Contentsquare provides in other areas of the tool).
My last thought: You will have no regrets. I know there are other options out there but Contentsquare has so much to offer.
My last thought: You will have no regrets. I know there are other options out there but Contentsquare has so much to offer.
What do you dislike about the product?
Very little to dislike, but I will say there is a learning curve to the tool and the platform. But if you spend time learning it and spend time using it, you will become an expert.
What problems is the product solving and how is that benefiting you?
Currently we are working on a big project to launch new landing pages for our franchise products. This is a big undertaking for our creative team, our dev team, and our ecomm team. Being able to get insights into the Journey, the in-page analytics, and more allows us to paint a holistic picture around performance. For example, we recently learned that people are trying to click on some lifestyle photography to go shop that exact look!
Perfect to some extend
What do you like best about the product?
Their massive positive aspect is their customer service. You get dedicated Contentsquare coworkers who are full of resources, very resilient, fun, smart, helpful and very motivated. You get support, challenges and recognition. If there's any bug or doubt eveyone at Contentsquare is reachable and they reply very fast. They won't let you hanging and truthfully desire the best for you. They have a very strong community and ensure full on collaboration. It is rare to find and golden to get.
What do you dislike about the product?
It is not as easy and strong as they would represent it. Like any other digital analytics tools there are many aspects to take into consideration and that can be easily forgotten by business or management. Data never fall out of the sky and managing and using a great tool like Contentsquare requires great responsability, communication, documentation and structure. Plus, from time to time it can get quite buggy which makes its usage sometimes frustrating. But this is taking care of and balanced with their great support.
What problems is the product solving and how is that benefiting you?
Greater accessibility with non data mindset people. It all looks more understandable than other tools and some functionnalities are very handy, easy and quick to use (gotta love the cs live extension)
Contentsquare is a UX analytics game changer!
What do you like best about the product?
Wow, where do I even start? Contentsquare has opened my eyes even wider to marketing analytics - especially UX analytics - available through its Zoning module.
Contentsquare allows me to tell the whole owned website story to marketing leaders at my organization. I can easily package up data about how people get to our website, detail the most popular journeys they're embarking on, and outline all the meaningful actions they take on particular pages of interest. And best of all, I can troubleshoot WHY users aren't taking the desired steps I want them to and make edits to try and change this narrative.
Zoning and Session Replays are the modules I use most often - the insights they provide on pages of importance are second to none. These are proving invaluable for multiple campaigns we're running on our website.
I can't recommend Contentsquare enough. Get ready for your professional world to explode (in a good way) once you start using this tool.
Contentsquare allows me to tell the whole owned website story to marketing leaders at my organization. I can easily package up data about how people get to our website, detail the most popular journeys they're embarking on, and outline all the meaningful actions they take on particular pages of interest. And best of all, I can troubleshoot WHY users aren't taking the desired steps I want them to and make edits to try and change this narrative.
Zoning and Session Replays are the modules I use most often - the insights they provide on pages of importance are second to none. These are proving invaluable for multiple campaigns we're running on our website.
I can't recommend Contentsquare enough. Get ready for your professional world to explode (in a good way) once you start using this tool.
What do you dislike about the product?
The only thing I don't like about Contentsquare is the fact I feel as though I've only scratched the surface with the tool! I want to keep learning more and more and become an expert user.
What problems is the product solving and how is that benefiting you?
I can tell the entire owned website story to marketing leaders in my organization and drill down on UX analytics across webpages on our site that truly drive conversion. Best of all, I can figure out ways to improve and fix digital experiences that aren't producing desired outcomes.
Objective usefulness for making decisions
What do you like best about the product?
It makes it easy to target user issues and visualize their behavior. Allows you to test hypotheses and see which performs best. It also gives an estimate of the potential financial valuation of a design choice.
What do you dislike about the product?
This gives us information on the "what" but not on the "Why". The information received should be supplemented by user tests.
What problems is the product solving and how is that benefiting you?
This objectivizes the discussions during the projects.
Contentsquare's top notch tools have been a game-changer for us!
What do you like best about the product?
One of the things I love most about Contentsquare is its ease of use. The interface is intuitive and the visualizations are incredibly helpful in presenting the data in a way that's easy to understand. The platform is also very flexible, allowing us to track and analyze a wide range of metrics and behaviors, from click-through rates to scrolling speed.
In addition, Contentsquare's real-time data capabilities have been a game-changer for us. I can see in real-time how changes to the website are affecting customer behavior and quickly make adjustments to improve the experience. This has helped us stay ahead of the curve and make data-driven decisions quickly and effectively.
I highly recommend Contentsquare to any business looking to gain a deeper understanding of customer behavior and optimize their digital presence. Whether you're a small business or a large enterprise, Contentsquare has the tools and capabilities you need to drive success!
In addition, Contentsquare's real-time data capabilities have been a game-changer for us. I can see in real-time how changes to the website are affecting customer behavior and quickly make adjustments to improve the experience. This has helped us stay ahead of the curve and make data-driven decisions quickly and effectively.
I highly recommend Contentsquare to any business looking to gain a deeper understanding of customer behavior and optimize their digital presence. Whether you're a small business or a large enterprise, Contentsquare has the tools and capabilities you need to drive success!
What do you dislike about the product?
The english certification courses are great. However, when joining the course in another language with my fellow work colleagues, I realized that the quality is not consistent. While the english ones focus on "why to" with specific case studies, the other focus only on "how to" with simple explanation. I think for us it is really important to understand the motivation for using one tool rather than another.
What problems is the product solving and how is that benefiting you?
With its advanced analytics capabilities, I can see exactly how customers are interacting with our site, where they're struggling, and what's driving their engagement. This will be great in helping us optimize the user experience and drive conversions.
Useful and intuitive tool!
What do you like best about the product?
CS, it is really an easy, useful and intuitive tool! We have implemented so many optimizations thanks to the insights collected with zooning, journey analysis and impact quantification
What do you dislike about the product?
sometimes, especially CS live, it takes a long time to load. I also find it a bit annoying that journey analsys cannot be saved
What problems is the product solving and how is that benefiting you?
CS allows you to identify friction points in the user journey and promptly implement corrective actions--> Accurately analyzing the performance of each components through zoning analysis allows you to identify opportunities for improvement
Great behavioral insights tool
What do you like best about the product?
- Provides good context to data from other quantitative sournces
- Segments are very powerful to analyse granular data patterns in user behaviour
- Saves time on setting up tracking on every posiible element on the site
- Segments are very powerful to analyse granular data patterns in user behaviour
- Saves time on setting up tracking on every posiible element on the site
What do you dislike about the product?
- Challenging to have roll up C- suite level reporting in a multi-market set up as the usual set up is at the domain level
- Would require a sound statistical understanding to get reliable insights out of the segments being compared. Does not raise SRM alerts.
- Would require a sound statistical understanding to get reliable insights out of the segments being compared. Does not raise SRM alerts.
What problems is the product solving and how is that benefiting you?
- Allows us to identify friction in the customer journey easily
- Session replays help us uncover potential causes of friction that we may not have thought about or noticed before
- Session replays help us uncover potential causes of friction that we may not have thought about or noticed before
Great for visibility into key metrics for your site!
What do you like best about the product?
Session Replay, it really helps us find pain points to fix.
What do you dislike about the product?
The 30 day limit to session replays, I wish it were unlimited if possible.
What problems is the product solving and how is that benefiting you?
Identifying potential fraud through session replay activiy.
CS is intuitive and always answers my questions or hypothesizes about the customer journey
What do you like best about the product?
Contentsquare enables me to find data, build a story, and turn that story into actionable insights.
What do you dislike about the product?
Some features need some user experience work, but overall it has never stopped me from using the tools.
What problems is the product solving and how is that benefiting you?
COntentsquare is solving the problem of what the customers and segments are experiencing on pages. This enables me to hypothesize and be more productive as a result.
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