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    Dennis N.

Easy Video Ads Creation with Pictory AI

  • February 18, 2026
  • Review provided by G2

What do you like best about the product?
I use Pictory AI for Facebook ads, and it makes it really easy to create the ads, especially video ads. Their tools are just really easy to use. I appreciate that their pricing is very straightforward. Pictory AI is just an overall great platform. I'd say ease of use is what I like most. I've used some other software programs that do similar things, and they're nowhere near as easy to use as Pictory AI. It's also really quick. Some of the other software I used was very slow, and this is much faster. The initial setup was really easy too.
What do you dislike about the product?
It doesn't have some of the more advanced features like captioning. And the selection of avatars and voices are pretty weak.
What problems is the product solving and how is that benefiting you?
Pictory AI makes it really easy to create video ads for Facebook. Their tools are simple to use, pricing is straightforward, and the platform is great overall.


    Muzammil G.

Effortless Video Creation with Polished, Professional Results

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Pictory AI makes video creation extremely easy, even for non-technical users. The readyto use templates help quickly turn ideas, scripts, or text into engaging videos without spending too much time on editing. I first used Pictory about a year ago, and it has become more advanced and polished since then. The improvements in features, flexibility, and output quality are clearly noticeable. It simplifies the entire video creation process, saves time, and helps produce professional looking videos efficiently, making it a reliable and practical tool for content creators.
What do you dislike about the product?
One thing I dislike about Pictory AI is that the template selection feels limited and not very impressive compared to other video tools. While the core features are useful, the lack of strong, creative templates makes it harder to make standout videos quickly. Another concern is the pricing at around inr1,600 for 200 one minute videos, it doesn’t feel like good value for what you get. The platform also doesn’t feel as advanced as some alternatives, especially when converting audio to video, where results can be less polished. Overall, it works but could improve in templates, value, and video quality.
What problems is the product solving and how is that benefiting you?
Pictory AI solves the problem of quickly turning text, scripts, or basic ideas into videos without requiring advanced video editing skills. When I first used this tool about a year ago, it was helpful for creating simple videos in less time. At that time, the platform felt decent for basic needs, especially for beginners who wanted an easy way to start video creation without complex software. Even though the template options were limited, the tool still served its purpose and was useful for light content creation. However, as time has passed and many video creation tools have become more advanced, Pictory AI now feels a bit behind in certain areas. While it has improved technically, the template library has not evolved enough to match current industry standards. Because of this, the overall value feels lower today compared to earlier. The pricing also no longer feels justified when compared with other tools that offer better templates, more advanced features, and greater flexibility. Overall, Pictory AI was a good solution for its time and helped simplify video creation, but based on today’s expectations, it could benefit from better templates, improved audio-to-video results, and more competitive pricing.


    Mario B.

Pictory Is a Game-Changer: Fast Script-to-Video, Great Getty Footage, Easy Captions

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
I run a digital marketing agency, so I am always racing against the clock. Pictory has been a total game-changer for us.

The feature I use the most is Script-to-Video. You literally just paste your text, and it builds the video for you. Usually, AI tools pick really weird or irrelevant stock footage, but Pictory uses Getty Images, so the clips are actually high quality and make sense with the context.

I also love how easy the captioning is. We have to pump out a lot of Reels and Shorts for clients; taking a long video and chopping it up used to take my team hours. Now, Pictory does the heavy lifting in minutes. It’s super easy to use, too—I don’t have to train new staff on how to use it, they just get it.
What do you dislike about the product?
There isn't much to complain about, but if I had to pick something, I’d say the AI voices could be a tiny bit more flexible. They sound great (way better than the old robotic ones), but sometimes I wish I could tweak the emotion or emphasis on specific words a bit more. But the team releases updates constantly, so I wouldn't be surprised if that gets added soon.
What problems is the product solving and how is that benefiting you?
Speed and sanity. Before using this, video editing was a massive bottleneck for us. We were either overpaying freelancers for simple edits or wasting hours trying to do it ourselves in complex software.

Now, we use Pictory to take boring content—like Zoom calls or blog posts—and turn it into engaging social media clips instantly. It has allowed my agency (Keenfunnel) to offer video services without needing to hire a full-time video editor. It basically pays for itself.


    Jugal J.

The easiest way to repurpose long content into social-ready videos

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
It’s incredibly fast at turning blogs, webinars, and podcasts into short, shareable clips. I also love the automatic captioning and branding features—it makes my content look professional with minimal effort.
What do you dislike about the product?
The editing options are good but sometimes I wish I had a bit more creative control over transitions. That said, it covers 90% of what I need without extra work.
What problems is the product solving and how is that benefiting you?
Pictory solves my biggest challenge: keeping up with social media content demands. Instead of spending hours editing, I now fill my content calendar in minutes, keeping my audience engaged consistently.


    Mark D.

Video Creation from Text

  • August 23, 2025
  • Review provided by G2

What do you like best about the product?
It turns long blog posts, articles, and scripts into videos using stock footage and AI voice overs. Good selection of voices and background music.
What do you dislike about the product?
Sometimes the choice of visuals can be a bit generic or not spot-on, so I have to manually adjust clips and find better visuals manually.
What problems is the product solving and how is that benefiting you?
It's a great way to come up with visuals for a voice only project.


    Anto N.

Amazing AI platform

  • September 16, 2023
  • Review provided by G2

What do you like best about the product?
It saves so much time editing videos for YouTube. And the customer service is absolutely amazing!
What do you dislike about the product?
Everything is great. I'd definitely recommend it!
What problems is the product solving and how is that benefiting you?
Saving a ton of time editing videos!


    Lee D.

Pictory Review

  • September 10, 2023
  • Review provided by G2

What do you like best about the product?
What I like abo8ut it is you can just put together a script and it makes the video for you, had to change alot of the videos and it takes time but it was good. I do like how it flows though, it is smooth.
What do you dislike about the product?
The voices sounds computerish and not real, I wish they had good ones like Murf.ai does, their voices sound amazing, please get them to that level of awesomeoness!
What problems is the product solving and how is that benefiting you?
With videos it is always hard to know what to say in person while doing them, but being able to focus on scripts to video makes it so much easier for sure, and they seem to turn out ok.


    Nathan C.

Best tool to create video using AI

  • September 05, 2023
  • Review provided by G2

What do you like best about the product?
It's simple to use and has good features, I like the most that just with my video script it automatically generates the full video and puts the captions on it, if you have a voice-over or want to create it the software automatically syncs it to the video what is amazing!
What do you dislike about the product?
At least on my plan for now the AI-generated voice-over is only in English but still, they have a lot of options if you want the voice-over to be in English and also it can be automatically synchronized to the video so it's impressive.
What problems is the product solving and how is that benefiting you?
I put my video script and automatically generates a full video using the script, also it can generate the full voice-over and automatically add it to each part of the video according to the text on the script.


    Mark G.

A Good, Easy Way to Produce Short <10 Minute Video

  • August 31, 2023
  • Review provided by G2

What do you like best about the product?
The user interface is easy to use and once you grasp text to video feature that lees text is more, you can product professional videos in about an hour.
What do you dislike about the product?
The AI voices certinaly the UK English versions, sound too synthercised ti use for business videos.
What problems is the product solving and how is that benefiting you?
Production of product informational video quickly with minimal planning and edits


    Lonnie M.

Customer service incompetence and Google Sign-in cache issues

  • August 21, 2023
  • Review provided by G2

What do you like best about the product?
The voice rendering is ok, but there is a lot of editing involved to generate anything remotely tangible and add value to the business.
What do you dislike about the product?
Customer Service rep is an A-Hole - not get US culture and its idioms and vernacular variations. Instead of diffusing the situation by solving the issue, they go on the defensive, and that is an obvious sign of poor training of the outsourced provider that Pictory is using. Shame on Pictory and its seed round investors for not keeping an eye on a delicate matter that can affect user onboarding due to negligent customer support.

If you (Pitcotory) charge over 23 USD per month, there better be support to authenticate the browser cache issue when using the Google Sign-in feature, especially when multiple accounts can be used. Instead of deflecting and absconding from the user issue, the company and its outsourced Customer support take a stance of absolute and sheer ignorance. That is an F'n A-hole thing to do, especially in this day when there's a ton of competition that is eating Pictory's lunch.
What problems is the product solving and how is that benefiting you?
I thought I was going to be able to craft and put to production customized marketing tangibles faster, but it turns out that the automation makes the problem worse. Much editing is involved in achieving any market-ready visuals that generate impact.