What do you like best about the product?

HollaEx has most of the features that you'd expect to see in a crypto exchange, from the order book to crypto wallets that support a lot of the main cryptocurrencies.

The security is also quite reassuring for buying and selling because it has 2FA using Google Authenticator with a second layer of additional security on top as the software will "email you" for confirmation with a passcode for doing a buy or sell order.

What do you dislike about the product?

The software does not have margin or futures trading, which would be helpful features to have because most exchanges are in high demand for margin trading.

It has basic UI customization options, but to make any additional changes requires a pretty skilled developer, as any code changes made directly impacts the user-interface.

What problems is the product solving and how is that benefiting you?

The software made it easy for me to test our business idea of starting my own crypto exchange and also to experiment with my business idea by reviewing the open-source code, but also launching a crypto exchange and using their live crypto exchange to see all of the inner workings of a crypto exchange.

The product also has an API key for CryptoTaxCalcuator, which is a massive help as it allows users to sync up their crypto wallets using API keys to CryptoTaxCalcuator, which helps to automate crypto tax partially — and, for anyone in the crypto space, tax is quite a bit of a headache to do.