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151 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Jakub S.

Tray.io is a versatile and easy to use platform for any kinds of cross application itegrations.

  • January 06, 2023
  • Review verified by G2

What do you like best about the product?
The connector system is very convenient, with addition of a JSONPaths the integration process is easy and fun to use. Platform itself is suitable for everyone with a basic understanding of APIs and networking. But can also be used for more complex issues with use of custom scripts.
What do you dislike about the product?
The main downside is a time of execution and the history of logs. To get the output you need to switch between "build" and "logs" sections to obtain the data received from connectors. The logs also need some kind of hierarchy (e.g. when using loops or booleans) to achieve a better readability. The documentation also could be more detailed.
What problems is the product solving and how is that benefiting you?
It allows to create all types of integrations between two or even more applications. It is very flexible and practical. All the logic is placed in one place and the developer doesn't need to jump between APIs of different applications.


    Information Services

Makes it much easier to automate Marketing Ops

  • January 04, 2023
  • Review verified by G2

What do you like best about the product?
Drag and Drop workflow that is reasonably intuitive, vast connector selection, dependable backend
What do you dislike about the product?
History/Version control is not intuitive enough and lacks a diff feature.
What problems is the product solving and how is that benefiting you?
Solves gluing 3rd party apps with our Marketo Automation and CRM stack.


    Computer Software

I love to use it and I highly recommended to everyone

  • January 03, 2023
  • Review provided by G2

What do you like best about the product?
Tray.io and the best support team. They are constantly improving customer experience
What do you dislike about the product?
The tray is a very good and powerful tool
What problems is the product solving and how is that benefiting you?
I can do a system integration in a quick way to solve my business problem


    Jennifer R.

Tray.io bridges the gap between our tools by collecting, transforming, and sending data across tools

  • December 29, 2022
  • Review provided by G2

What do you like best about the product?
Tray.io supports various use cases to interconnect data across various tools. Due to its ease of use and multiple integration connectors, we have successfully implemented Tray as the critical connector tool to automate the data flow across Intercom, Salesforce and other key tools in our Tech stack.
What do you dislike about the product?
It can be difficult to interpret failed steps in a workflow and identify the most optimal fix, especially when it comes to hitting rate limits in a bulk update job. It would be great if Tray.io could provide recommended fixes to failed steps/executions to apply to the workflow.
What problems is the product solving and how is that benefiting you?
Tray.io helps us sync critical fields from multiple Salesforce custom objects every time a field change occurs to enrich the user profiles of our customers in Intercom. These fields are vital to our real-time campaign targeting criteria and personalization in Intercom. Tray.io also helps us sync campaign interactions from Intercom back into Salesforce as activity tasks. This helps inform sales reps and CSMs which nurture touches our users and accounts are receiving and engaging with.


    Phil R.

Seriously transformative for our business!

  • December 22, 2022
  • Review provided by G2

What do you like best about the product?
Tray.io has allowed our business to automate processes which previously would have required scripting or deep knowledge of a platform. As a business, we have been able to unblock process bottlenecks that have existed for long periods of time and easily update workflows as required.
What do you dislike about the product?
I would like to be able to select multiple steps within a workflow rather than moving them individually, but I can absolutely see this as being part of a future update.
What problems is the product solving and how is that benefiting you?
Automating awkward processes via API that previously would have been manual, which has allowed us to overcome some of the limitations of the platforms we've been using.


    Computer & Network Security

Great UI with amazing features and numerous connectors to integrate

  • November 03, 2022
  • Review verified by G2

What do you like best about the product?
Tray.io is a great tool. The UI is amazing and very easy to understand. You can create workflows for various purposes and integrate with different connectors for specific APIs. You can see the logs right away in a different tab and with respect to production support it really intuitive to figure out what's happening within the workflows.
What do you dislike about the product?
Better version control for workflows is something I would like to see in tray.io. When multiple developers work on a single workflow, there is not version control with in the environment. A better way of version control can include code review section as well so that one version does not mess up with another. Second one is if there is a huge amount of data flowing in the workflows, we get to see only some data in the UI. There should be an alternate approach if we want to see the whole data. It is nearly impossible to track the issue if some issue occurs in the "not displayed" data.
What problems is the product solving and how is that benefiting you?
It definitely easy to track down the logs in the UI rather than moving to a different log tool and yes I am more productive as it saves me a lot of time. The tech support is great and they are willing to go to a great extents to solve issues.


    Computer Software

Comprehensive platform and great purchase experience

  • November 01, 2022
  • Review provided by G2

What do you like best about the product?
There are a variety of ipaas vendors out there but I found that the combination of feature set, connector availability and the approach to doing business was superior with Tray.
What do you dislike about the product?
You should watch out for trickiness in available features of different packages. We did a proof-of-concept and though that we had all the capabilities in the package which we purchased, but it turned out later on that we were missing some key functionality.
What problems is the product solving and how is that benefiting you?
Tray is allowing us to connect to far more platforms than we would have been able to had our engineering team been responsible for developing each integration from code themselves.


    Avi C.

Tray.io is Cool 👍

  • November 01, 2022
  • Review verified by G2

What do you like best about the product?
User interface is great for people who don't have an extensive background in software development, but still have value to bring to the dev process. Tray.io allows those people to get a foot in the door of software development.
What do you dislike about the product?
Lack of detailed documentation on some connectors. For example, some text-helper actions error out if the input contains an empty string or 'null' value. Edge cases such as these are not always called out in the documentation. Requires trial and error to understand exactly how a connector functions.
What problems is the product solving and how is that benefiting you?
Small wins for the Operations team that the technology team did not have the bandwidth to take on. Allowed us to implement some simple workflows that made a large difference in scaling our operation and improving efficiency.


    William K.

Solid and Flexible Platform for any Automation

  • October 28, 2022
  • Review verified by G2

What do you like best about the product?
Tray strikes an excellent balance between ease of use and technical prowess. If you have some basic understanding of coding principles and can work with APIs, you can quickly build and iterate automations. The UI makes it really easy to fix issues, and once you understand how the individual pieces take and distribute data you can build some very intelligent tools. Most of the connectors have options to make direct calls to a service's API, so if there are endpoints that need special attention you can build a nuanced request. For other services the ability to use HTTPS or GraphQL with a user-provided auth gives us options that would have been very difficult to achieve.

We have also found that we can rely on the Tray service. We've been running regular automations for years without interruption. Even with event-driven automations processing thousands of requests daily, we haven't had failures in the Tray service (which is way better than most of the APIs we deal with). We have a automation for automatically swapping SSL certificates on client sites that we've been running on Tray for almost two years. It has never failed to handle it, and that's critical for our clients who need their sites 24/7.
What do you dislike about the product?
I wouldn't say anything missing is deal-breaking, but there are a couple of features I'd like to have. The way that individual nodes handle errors can be a bit irksome. Generally, the simple pass/fail scenario is fine, but there are times when I would love to build conditional states into the nodes directly. For example, you might have a connector node with one API that then passes data to another API. Sometimes the first request will differ slightly, and cause the second one to fail. We ran into this with Dropbox. If you requested folder contents you would get slightly different responses depending on if you were on the first page or anything after the first page. The only way to deal with that was to build a separate branch to handle it. I'd love to handle that kind of conditional difference in the node, instead of having all sorts of conditional branches with their own nodes.
What problems is the product solving and how is that benefiting you?
We've fully integrated Tray into our own app for our clients, effectively whitelabeling the solutions we build in Tray. One of the key pillars of our strategy is a connected ecosystem in the marketing tech space, and Tray is playing a pivotal role. For the most complex integrations, we bring in partners who are experts to build. That is quite expensive, and we had a wide array of technologies that wouldn't be worth integrating at that cost. We had the option of bringing in engineers to build individual connections between our app and others, but the risks didn't seem worth it. We would have needed to foster knowledge of those APIs, keep them up to date, and manage all the devops around that. That's a viable strategy, but it didn't really make sense when we had the option of just bringing in Tray and using it as infrastructure.

Tray has been great for filling in the integrations within that realm. We've been able to build out a healthy library within a few months. We didn't need engineers to do it, just a couple people with good knowledge of data structures and APIs. We can do it at a cost that makes sense for our clients, and we're seeing quick adoption of our solutions with immediate ROI. The true value we've found is the ability to find and remedy issues or add features. The infrastructure of Tray lets us make updates and push them in real time. This has been critical for us to adapt to the nuanced needs of our clients. It's also opened up a whole new business for developing custom solutions for clients. We can offer it at a cost that makes it reasonable for them, but gives us a healthy margin. Over the long term we expect the custom solutions to contribute equally with our general ones.


    Andrew B.

Love it! Easy, powerful, reliable.

  • August 17, 2022
  • Review verified by G2

What do you like best about the product?
I love that it's so easy to get workflows going. A simple workflow could be running in 5 minutes. Or if you want to go nuts, you can map out an enormous one over a few days and then dazzle your users with what it does. In my case, I've automated multiple IT service desk workflows. There are products that do the same thing out-of-the-box and they are extremely expensive. Bots that collect approvals, grant access to Okta apps, reset passwords for you... It's possible to build that myself without one single line of code in Tray. Their customer service is also amazing. I opted for the premium support pack so I have 8 hours a quarter where I can work 1on1 with a Tray expert to knock out really complex stuff... or just get a 2nd set of eyes to sanity check my work. Every ticket I've raised (I can count on 1 hand) has received excellent support where the support rep actually cared about the issue and thought about what could be going wrong and how to fix it. That may not sound amazing, but in the world of SaaS, there's a lot of bad support out there... particularly from the developers who have grown "too fat" and lost their customer zeal. Lastly pricing... I also looked at Workato when I bought Tray. I couldn't go with Workato in the end because they had an inflexible pricing scheme that honestly would have cost a huge chunk of my budget before I even had any workflows going. I needed a path to "grow into" the workflow tool and build out the value before I started paying major high prices. Workato refused to add any flexibility for my smaller usage and so we both walked away from the table. Tray was able to offer a package that met my needs and my budget, and I am so thankful that they did. At a relatively small startup, I am ecstatic to be growing with Tray.
What do you dislike about the product?
There are some elements of Tray that are a little more raw than other automation systems, but they're adding features fast and closing that gap. That said, I'm able to accomplish what I need to... see adequate logging to track what the automation is doing and dive in when something goes wrong. All things considered, I regret -nothing- in my purchase of Tray.
What problems is the product solving and how is that benefiting you?
Automation - stitching APIs from different systems together in flexible ways. I'm a department of 1 and so any automation I can create saves me precious time to work on more complex issues.