Know what the consumer wants with SAS
What do you like best about the product?
The platform seems overwhelming at first, but as you navigate the interface you realize that it is actually very easy to use, it's just that it has so many options. My favorite are the creative development and management tools. They allow me, along with the other features, to create a unique experience for each consumer.
What do you dislike about the product?
The more customization, the greater the need for programmers. While you can get by using integrations, they also require technical support to be implemented quickly.
What problems is the product solving and how is that benefiting you?
It gathers a lot of valuable information about visits to our websites in compliance with GDPR and CCPA regulations. It covers consumer actions from multiple angles, giving me a clearer view of what the consumer is searching for. This allows me to create personalized journeys for each visit or channel.
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