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indispensable platform for managing social networks
What do you like best about the product?
It is a very easy to use solution to monitor customers' Twitter profiles. It is the best tool I have found to link your tweets to changes in your followers, it is a great tool to understand who makes up your audience. The interface is very easy to navigate and easy to receive analysis, and it can easily integrate with the buffer and schedule the post at the best time that suits my Twitter community.
What do you dislike about the product?
I wish the free version had a few more features in addition to the basic reports. Although there is an entry-level price, it is quite limited. Also, gathering information for reports can take a bit of time. However, what they give is very adequate because it is free for basic services.
What problems is the product solving and how is that benefiting you?
Audiense can help organizations identify different subsets within that larger group, it has allowed me to direct my materials to my audience in a very effective and fluid way. The audience makes it very easy to find these people, filter out the wrong people, and reach the right ones. It has allowed me to direct my materials to my audience in a very efficient and fluid way.
Recommendations to others considering the product:
They are quite responsive to email, it is a good platform to start Twitter marketing with advanced reports and analysis. It is definitely worth a try for other companies.
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The best consumer intelligence tool I've tried so far!
What do you like best about the product?
The segmentation - I've yet to find another tool that does this so well.
Basically, once you set up an audience, Audiense will automatically create several segments based on their common affinities.
This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns: on social media, your blog, your content, even in print/TV and other offline mediums...pretty much anywhere you want to run a campaign.
And in some cases, the segmentation can even help you new business opportunities that you might've otherwise missed.
Basically, once you set up an audience, Audiense will automatically create several segments based on their common affinities.
This is incredibly useful from a marketing point of view as it gives you the tools you need to create truly targeted and personalized marketing and advertising campaigns: on social media, your blog, your content, even in print/TV and other offline mediums...pretty much anywhere you want to run a campaign.
And in some cases, the segmentation can even help you new business opportunities that you might've otherwise missed.
What do you dislike about the product?
Nothing comes to mind, really - the platform is really intuitive to use and the segmentation is incredibly powerful (as I mentioned earlier, I've yet to find another tool that does this, never mind this well!)
What problems is the product solving and how is that benefiting you?
In short, it's all about finding out who to target, how to target them, what platforms to use. The main problem it helps with is enhancing your marketing campaigns (and it helps with all types of marketing, from ads to content to social media and to influencer marketing).
I mostly use it for 3 big reasons: finding out how to enhance my marketing campaigns, for improving online advertising results (using the Audiense Targeting Pack which is a really cool feature for advertisers) and for discovering new business opportunities (based on each segments' audience).
Occasionally, I'll also use it for some competitive research :)
I mostly use it for 3 big reasons: finding out how to enhance my marketing campaigns, for improving online advertising results (using the Audiense Targeting Pack which is a really cool feature for advertisers) and for discovering new business opportunities (based on each segments' audience).
Occasionally, I'll also use it for some competitive research :)
review
What do you like best about the product?
It helps finding your target audience and segments followers in a useful way
What do you dislike about the product?
Its based on Twitter and that does not give me a secure feeling
What problems is the product solving and how is that benefiting you?
Target audience definition
Moon magic insights
What do you like best about the product?
Matching the personality traits from IBM Watson to actual individual star signs was really interesting. My content and engagement has dramatically increased!!
What do you dislike about the product?
I wish I could compare more then 2 baselines at one time however I’ve been told this is coming soon!!
What problems is the product solving and how is that benefiting you?
I’m understanding my potential new clients before even meeting them!!
exceptional account handling
What do you like best about the product?
the personal service i received from the team
What do you dislike about the product?
nothing, i don't have an issue with any of the services they provide me
What problems is the product solving and how is that benefiting you?
we have been able to look deeper into the markets and organisations we were looking to penetrate, giving us valuable insights and information to be able to launch a detailed engagement programme
Recommendations to others considering the product:
use it
Audience Making the difference
What do you like best about the product?
I love the depth of the information you get and how it can be applied. For me I was blown away how much information was available
What do you dislike about the product?
Nothing much is ace! Before this I was stuck guessing
What problems is the product solving and how is that benefiting you?
It stops you having to guess when creating a customer avitar
On demand, actionable insights contributing towards our targeting and pitch work :-D
What do you like best about the product?
As Audiense segment by connectivity it allows us to isolate audiences with a reasonably high degree of like mindedness. This is perfect for advising our clients on personalised content. Reports typically take around an hour to generate so perfect for a last minute pitch.
What do you dislike about the product?
Whats there to dislike?? I am continually learning new ways to maximise this tool. Perhaps ask for a demo from the team to ensure you see everything early doors!!
What problems is the product solving and how is that benefiting you?
Quicker access to interesting insights for client presentations.
Insight Delights
What do you like best about the product?
I have been so impressed by this platform and the insights available (in lightening speed). I've been exposed to many platforms in the industry but I found the insights to be truly unique and helpful. This deeper understanding of audiences is an absolute delight for create engaging content.
What do you dislike about the product?
I am yet to discover something I don't like about this platform.
What problems is the product solving and how is that benefiting you?
Sometimes it is difficult to understand niche or emerging audiences, I feel like the insights available on this platform have helped me to understand audiences in new ways and shaped how I produce content. The data is quantified and qualified in a user friendly way so that we don't have to work too hard to dig out compelling insights.
Powerful audience segmentation tool
What do you like best about the product?
Level of detail in the audience insights reports.
Depth of options for creating reports.
Visualisations and quality of exported reports.
Depth of options for creating reports.
Visualisations and quality of exported reports.
What do you dislike about the product?
Nothing that I have used within Audiense has been an issue.
What problems is the product solving and how is that benefiting you?
Understanding our audience.
Developing focused targeting
developing better campaigns based off of our audiences interests.
Developing focused targeting
developing better campaigns based off of our audiences interests.
Excellent tool to analyze social networks
What do you like best about the product?
It is a very easy solution to monitor Twitter profiles, it is very effective and provides information on the influence of others, it also offers intuitively solid results, the ability to segment audiences is extremely powerful, it is also very useful to have several social links next to each influencer, the Dashboard is also excellent and useful, it is also one of the most efficient search tools, it is a very powerful platform.
What do you dislike about the product?
Until today I have not had any problems with this platform, it seems to me that it provides an excellent service, I hope it continues to grow even more.
What problems is the product solving and how is that benefiting you?
It is a powerful tool to report data on the creation of content, also offer a great product adapted to the needs of its users, we have obtained many benefits with this tool, it also helps us increase the quality of the content, it is much better than any other social media tool, it also allows us to analyze a Twitter account, also the ability to perform analysis is very productive.
Recommendations to others considering the product:
I recommend that you use Audiense, with this powerful software you can grow your social network accounts in a very effective way, you can also reach the most suitable users, it works very well I can guarantee it.
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