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A fantastic way of understanding audiences.
What do you like best about the product?
The speed of being able to pull a huge amount of insight on social audiences at scale is unparalleled by other providers.
What do you dislike about the product?
The exports and process for getting raw data out of the platform could be easier.
What problems is the product solving and how is that benefiting you?
Understanding audiences for clients, whether it's to find out potential new ones or a deeper understanding of existing ones.
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Audiense Review
What do you like best about the product?
User-friendly, with lots of information.
What do you dislike about the product?
At first, it is hard to select what you really want.
What problems is the product solving and how is that benefiting you?
Gather information about crowds and specific groups. It helped us acquire the information faster, and with more rigor.
Recommendations to others considering the product:
Check if it does what you need, like social media information extraction, and what costs it may have.
Amazing Tool
What do you like best about the product?
Audiense has a good reach and makes it easy to add new sources. The account support has always been good with Audiense Insights and Connect to create tailored audiences on Twitter to target relevant key messages and call to actions for different audience sets through Twitter Ads. Audiense has an easy-to-use interface that makes it simple to get started.
What do you dislike about the product?
Pricy at some point if you want both connect and insights and it could have been good if they review their prices.
What problems is the product solving and how is that benefiting you?
The main challenge was to target the relevant key messages to the right audiences while making this high-level policy meeting relevant to a mass audience and decision-makers.
Audiense is our number one tool when analysing influencers and deciding on who to work with.
What do you like best about the product?
The customer support and training is second to none
What do you dislike about the product?
The time it takes to get reports (they are fixing this I think)
What problems is the product solving and how is that benefiting you?
Analysing influencers to see if they are fit for purpose and creating better more relevant content.
Recommendations to others considering the product:
Take the time to work with their team to get setup or consult with a specialist within influencer marketing as there is a lot more to it than using an analysis tool, interpreting the data is key and takes an experienced hand.
An exceptional platform for leading-edge audience insights
What do you like best about the product?
Innovative & actionable audience intelligence insights that any business can use to enhance their macro digital strategy.
The ability to segment audiences is extremely powerful, and having worked with Audiense for a number of years I have seen how the team has worked tiredlessly to enhance this functionality.
You can use Audiense to undertake competitor research as well as market research for those audiences that follow relevant media / brands in your industry.
It can help you to 1) develop profitable buyer personas; 2) undertake competitor audience research; 3) build out PR prospect lists of influencers; 4) structure your paid media campaigns; 5) plan your SEO strategy user-first.
I would recommend Audiense as a go-to tool for any companies (large or small) looking to get a better understanding of their online audience and opportunities to grow into new audiences.
The ability to segment audiences is extremely powerful, and having worked with Audiense for a number of years I have seen how the team has worked tiredlessly to enhance this functionality.
You can use Audiense to undertake competitor research as well as market research for those audiences that follow relevant media / brands in your industry.
It can help you to 1) develop profitable buyer personas; 2) undertake competitor audience research; 3) build out PR prospect lists of influencers; 4) structure your paid media campaigns; 5) plan your SEO strategy user-first.
I would recommend Audiense as a go-to tool for any companies (large or small) looking to get a better understanding of their online audience and opportunities to grow into new audiences.
What do you dislike about the product?
There isn't anything to dislike, and I recommend you ask for demo with the team to check which solution is best for your business and situation.
What problems is the product solving and how is that benefiting you?
1) Developing profitable buyer personas;
2) Undertaking competitor audience research;
3) Building out PR prospect lists of influencers;
4) Structuring your paid media campaigns;
5) Planning your SEO strategy.
2) Undertaking competitor audience research;
3) Building out PR prospect lists of influencers;
4) Structuring your paid media campaigns;
5) Planning your SEO strategy.
Recommendations to others considering the product:
Begin by reaching out to the team, who will do everything they can to consult you on the best package for your business and help you to use the insights in a way that works to achieve your objectives.
Audiense is the world's number one audience intelligence solution - 2020
What do you like best about the product?
Provides deep insight into segments, influencers of these segments and psychographics of these segments. This type of insight is extremely useful as a way into the real drivers of online/offline conversation on any topic. Audiense has created an elegant Insights dashboard with oodles of sections, dials and whistles to help ferret out all sorts of useful information about a specific audience related to a keyword, hashtag, theme, or persona type. Also, it is very helpful to have multiple social links next to each influencer on the Influencers tab, for deeper research into specific individuals.
What do you dislike about the product?
I would like to see a more fleshed out "dossier style" breakdown of each individual audience member and each individual influencer.
What problems is the product solving and how is that benefiting you?
We are finding ambassadors for the brands, banks and financial services groups we work with (using the Influencers tab on the Insights dashboard. We are identifying individuals who command attention/drive awareness on topics amongst finely vetted subject matter expert groups. We are able to really dig deep and find current thought leaders using Audiense.
Recommendations to others considering the product:
The Insights section of Audiense is truly un-equalled in terms of providing deep, nitty-gritty guidance about specific segments.
Key tool for gathering customer insights
What do you like best about the product?
I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.
In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information. I can enrich each persona with their demographic, behaviours, personality and brand/media preferences. Combining Audiense information with the understanding of the local nuances in the market, I can deliver richer and more actionable insights.
I also like the granularity of information. Most of the time, I combine Audiense with a social listening platform, enriching conversations with profiling information.
In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information. I can enrich each persona with their demographic, behaviours, personality and brand/media preferences. Combining Audiense information with the understanding of the local nuances in the market, I can deliver richer and more actionable insights.
I also like the granularity of information. Most of the time, I combine Audiense with a social listening platform, enriching conversations with profiling information.
What do you dislike about the product?
I dislike that comparing more than one cluster is a very manual task, taking some time to identify what the differentiating characteristics of each. I'd like to be able to monitor and compare changes in clusters between each other and across time in a more visual way.
Also, I would like to have all the audience segmentation possibilities of the Audiense Connect on the Audiense Insights feature.
Also, I would like to have all the audience segmentation possibilities of the Audiense Connect on the Audiense Insights feature.
What problems is the product solving and how is that benefiting you?
Audiense helps us to turn data-points into personas. Using Audiense Connect and Audiense Insights, I can go one step further with my clients. Not only telling them what their target audiences talking about or what are their unmet needs, but I can also answer where and when to reach them, how to engage them and what they look like.
Personally, I think Audiense is a powerful tool to data-inform content creation, campaign ideation and new target strategies.
Personally, I think Audiense is a powerful tool to data-inform content creation, campaign ideation and new target strategies.
Specialist Audience Insights Tool: Highly Recommended
What do you like best about the product?
Audiense creates a data-driven segmentation based on unstructured social media data
What do you dislike about the product?
At present Audiense is relying only on Twitter data
What problems is the product solving and how is that benefiting you?
Audiense has helped me better understand and segment an audience. This enables clients to target their key audiences with higher precision and hence increases their marketing efficiency and effectiveness.
A powerful tool for Digital Marketing
What do you like best about the product?
I really like how you can analyze potential customers and their needs, in orden to plain in a better way you marketing campaigns.
What do you dislike about the product?
I would like extract data from other sources as Instagram or YouTube.
What problems is the product solving and how is that benefiting you?
The knowledge of potential customers. As I mentioned before knowing your target is really helpful to get profitable conversions.
Great solution and brilliant team
What do you like best about the product?
Firstly, the team behind Audiense are absolutely focused on delivering a great product shaped by their users needs. They've not only been really open and responsive but have taken our recommendations and suggestions on board - this is what a real partnership looks like.
Secondly - this level of service is reflected in the solution itself, and its our choice of social audience segmentation tool because of the range and usefulness of features.
Secondly - this level of service is reflected in the solution itself, and its our choice of social audience segmentation tool because of the range and usefulness of features.
What do you dislike about the product?
Nothing to complain about during our many years working with them.
What problems is the product solving and how is that benefiting you?
Audience segmentation of social audiences and some initial audience analysis is our main use here.
The IBM Watson integration has also increasingly become useful in our work.
The IBM Watson integration has also increasingly become useful in our work.
Recommendations to others considering the product:
Take a look at the Audiense blog to see some great examples of how the platform can be used.
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