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Makes my life a little easier
What do you like best about the product?
I run a weekly Twitter chat on various digital marketing topics and I'm always looking to find new people to join in. Audience makes it so easy to find these people, filter out the wrong people, and reach out to the right ones.
What do you dislike about the product?
I've only been using it for the past 2 months so I guess I don't have much experience with it yet. I don't know if you can do this, but I do wish that you could pick and choose what you want to export into the XLS file.
What problems is the product solving and how is that benefiting you?
Saving. Time! I am able to weed through the bullshit and pick all the good people!
Recommendations to others considering the product:
Do it! It's an awesome, time-saving tool!
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Exciting and Insightful.
What do you like best about the product?
The ability to understand audience affinities and build brand personas that feed into content and marketing strategies.
What do you dislike about the product?
The fact that reports don't update in real time so I can monitor changes in audience, content, etc.
What problems is the product solving and how is that benefiting you?
Audience research, profiling and content creation.
Useful for Audience Validation and Outreach Strategy
What do you like best about the product?
Top tool for audience analysis, helping to identify audience segments (tribes) through shared characteristics and signals. I actually enjoy being in the tool set and using the signals as clues to decode individual tribes. Very helpful for audience validation and to discover new insights about key audience tribes.
What do you dislike about the product?
Long page load times, UX could be improved. Tool isn't intuitive at first, and requires a learning curve to get comfortable with the signals to closely identify each tribe (audience segment). Still some ambiguity around the results. Only supports Twitter and Pinterest now, due to API changes. Would be even more useful if it supported more social channels.
What problems is the product solving and how is that benefiting you?
Literally use this tool for every client to give deeper insights into who their audience is, what characteristics they share, their social activity, and their likelihood to engage. The look-alike audiences tool is also useful for building out a specific tribe to use in audience targeting on Twitter. Insights can apply to content marketing, social media strategy, and monitoring/listening.
Actual Audiences Archetypes
What do you like best about the product?
I like that gives a quick snapshot of interest and profiles. I like the clusters as well.
What do you dislike about the product?
I can't add in Facebook into the same account. I can't filter out geography after i build it. Lastly, sometimes the clusters seems very similar so hard to distinguish why they were separated.
What problems is the product solving and how is that benefiting you?
Who is our audience. What do they like.
Recommendations to others considering the product:
Interesting way to actually look at an audience. Breaks down who is following you and their interest. It is not as generic like other social listening platforms.
Great Product w/ Amazing Customer Service
What do you like best about the product?
I love the flexibility of the product. You can upload custom lists, use boolean or specific handles.
What do you dislike about the product?
While it's nice to custom name segments, I would prefer an auto degenerate name with the ability to adjust.
What problems is the product solving and how is that benefiting you?
Audience Insights/Audience Analysis
Recommendations to others considering the product:
It's great!
Affinio -- my favorite social analysis tool!
What do you like best about the product?
Ability to explore an entire audience or population vs. vocal minority. The tool makes segmentation easy and intuitive by separating users into tribes based on who/what they follow. The depth of demographic and behavioral information you can glean about each tribe is amazing!
They're also constantly making updates and improvements to different features and UI components. Every time I log in there's some cool new thing to look at or way to build a report.
They're also constantly making updates and improvements to different features and UI components. Every time I log in there's some cool new thing to look at or way to build a report.
What do you dislike about the product?
They no longer offer Instagram analysis -- though that's not their fault.
There's also no real trial-and-error involved, which can be tricky if you don't know exactly what you're looking for or if you want to go back and add something or change the number of tribes.
There's also no real trial-and-error involved, which can be tricky if you don't know exactly what you're looking for or if you want to go back and add something or change the number of tribes.
What problems is the product solving and how is that benefiting you?
It becomes easy to pinpoint geographical skews, channel/partner considerations, etc. Beyond understanding niche pockets and interests of a larger audience group.
Recommendations to others considering the product:
It's unlike anything else -- easy to identify segments and their influencers. Way better than typical social listening tools!
Audience analysis leading to social content optimization
What do you like best about the product?
Affinio provides a great overview of segment interests, insights into social communities, and helps define which content is preferred on specific platforms. The behavioral details are interesting, the engagement hit-map provides insights for creative and planners and I love the new functionality of monitoring overtime. Great for influencer marketing and competitive analysis. It also provides great information for optimization strategies of social paid media targeting as well as creative planning.
What do you dislike about the product?
It's not an intuitive tool, the data visualization is awesome but non-analysts may think they can jump in without realizing what data are they actually analyzing. It provides a lot of information but some may be basic or redundant, and their cluster analysis might include spam and bots data that might skew overall data analysis. Also, the limitation of available platforms available don't allow marketers to draw a 360 overview of their digital audiences. The limitation of timeframe selection can also affect your final outcomes.
What problems is the product solving and how is that benefiting you?
Audience analysis, content creation, campaign optimization, influencer marketing. More specifically:
- Psychographics analysis of custom groups.
- Competitive analysis.
- Paid media budget efficiency by creating custom lists of specific target segments.
- Content recommendations for social media posting.
- Psychographics analysis of custom groups.
- Competitive analysis.
- Paid media budget efficiency by creating custom lists of specific target segments.
- Content recommendations for social media posting.
Amazingly insightful. Instantly
What do you like best about the product?
It's crazy how much INSIGHT this tool provides into consumers. And how quickly it does it. What used to take weeks is now done in an hour. And it's WAY more actionable than before.
What do you dislike about the product?
It made me realize how important and useful Twitter data could be if used in the right way. It's become CENTRAL to our well funded and well established insight team. But I wish that same insights were possible from other social media sights.
What problems is the product solving and how is that benefiting you?
Understanding audiences, segmentation, targeting marketing, product development, brand partnerships
Recommendations to others considering the product:
Just try it. You'll be blown away
Foundation of our Brand segmentations
What do you like best about the product?
We have very effectively used Affinio, in conjunction with other data sources, to build Brand segmentations. What is fantastic about Affinio is that it creates segments based on the data rather than a researcher pre-determining the segments. It also super quick and easy to use.
What do you dislike about the product?
Currently (and i know they're working on it), you can't combine other data in the Affinio platform.
What problems is the product solving and how is that benefiting you?
Brand segmentations, campaign effectiveness, competitor understanding, brand crossovers (for partnerships).
So important to our content strategy
What do you like best about the product?
I love how it removes the need for a keyword-based query for most report types.
What do you dislike about the product?
I dislike how it's limited to only a couple social networks
What problems is the product solving and how is that benefiting you?
Content strategy, influencer strategy, media planning,
Recommendations to others considering the product:
Do it! It's a game-changer for audience-centrilc marketing today.
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