Invoca
InvocaReviews from AWS customer
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Invoca Experience Review
What do you like best about the product?
Excellent service from Syndey! Provided help with removing an imported phone number. Customer Service turned it around very quickly!
What do you dislike about the product?
It could be easier to create phone trees and mapping the experience to understand better.
What problems is the product solving and how is that benefiting you?
Invoca maps TFNs to Microsoft Dynamics 365 CRM from an external Toll-Free Number to an Internal desk number.
Basic use is great.
What do you like best about the product?
For CHP, the most gratifying part of Invoca is the instant feedback and results for our marketing campaigns. Before Invoca, we had no data or measurements of how our tactics and channels were performing. We've continued to be more informed in our marketing due to the call tracking Invoca allows.
What do you dislike about the product?
If we try to do something more complex beyond the basic call tracking, we usually run into issues. Also, as time goes by we learn of more features that have been available that haven't been utilized.
What problems is the product solving and how is that benefiting you?
It is giving us strong data points so we can pivot our marketing campaigns based on performance.
Great capabilities, excellent suppot.
What do you like best about the product?
Invoca is a solid call tracking tool. It has been extremely helpful for us to be able to get proper online-to-offline attribution. Their customer support is just amazing.
What do you dislike about the product?
There are many limitations in terms of variables and elements to append to tracking. Although it helps keeping the platform clean it also sometimes delays escalation.
What problems is the product solving and how is that benefiting you?
Invoca helps us better identify what campaigns are driving calls and offline sales, especially when the calls come from online channels.
Invoca Review
What do you like best about the product?
Invoca excels at bridging online and offline conversions by attributing inbound calls directly to digital campaigns, keywords, and channels, giving marketers clear visibility into revenue impact. Its AI-driven call analysis provides granular insights into call quality and intent, helping teams optimize beyond simple call volume. The platform also integrates smoothly with tools like Google Ads, GA4, and Salesforce, enabling closed-loop reporting and more informed campaign decisions. Overall, Invoca’s ability to tie media spend to meaningful business outcomes makes it a valuable tool for driving performance.
What do you dislike about the product?
Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap. Dashboards aren’t always intuitive or flexible compared to GA4 or other analytics tools. Improve UI/UX with more customizable, self-serve reporting options.
What problems is the product solving and how is that benefiting you?
Invoca is benefiting us by ensuring we can clearly link marketing spend to revenue-driving calls, which is critical in a business where many conversions still happen offline. It gives us visibility into which campaigns, keywords, and channels generate the most valuable calls, so we can optimize budget allocation more effectively. The AI-driven call analysis helps us understand caller intent and call quality, reducing wasted spend and improving lead qualification. And because Invoca integrates with GA4, Salesforce, and other tools in our stack, it enables closed-loop reporting and makes it easier for our teams to align on performance insights across digital and offline channels.
Very professional team and great product offerings
What do you like best about the product?
The support received by the team when looking for new ways to improve our marketing programs.
What do you dislike about the product?
Proactively giving us some insights on our programs.
What problems is the product solving and how is that benefiting you?
Call tracking, missed sales calls, routing and distribution of the calls
Utilized Inovoca to gain insights into call handling
What do you like best about the product?
Invova AI capabilities make it possible to review a large volume of calls and easily provide feedback on call handling. Invocas dashboard is easy to use and the support provided by their teams was invaluable.
What do you dislike about the product?
The only downside is the initial set-up with Invoca was time intensive, but once established the insights provided have been invaluable.
What problems is the product solving and how is that benefiting you?
Invoca is helping our agents improve their call handling and customer service leading to an increase in consultations/appointments set with prospects.
Call tracking with Invoca
What do you like best about the product?
Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging.
Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.
A variety of dashboards are available, and you can build the views you want to see.
We can run detailed reports with the needed metrics and easily export them to excel.
The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.
Setting up integrations with CRM and GA is easy.
The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.
They are interested in product feedback and actually use it to make improvements to the product.
Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.
A variety of dashboards are available, and you can build the views you want to see.
We can run detailed reports with the needed metrics and easily export them to excel.
The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.
Setting up integrations with CRM and GA is easy.
The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.
They are interested in product feedback and actually use it to make improvements to the product.
What do you dislike about the product?
The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations.
Some of the vocabulary used for features/actions was challenging at first.
Some of the vocabulary used for features/actions was challenging at first.
What problems is the product solving and how is that benefiting you?
We can now close the loop and get customer journey data when our online marketing prompts offline conversions. We also can use keywords directly from the customer’s conversation to improve the accuracy of conversion signals, improve the experience, refine messaging and fine-tune ad spend.
An advanced call tracking software
What do you like best about the product?
Invoca is way advanced compared to some competitors, and marketers can use it extensively to gain valuable insights.
What do you dislike about the product?
Sometimes, no easy way to make bulk changes.
What problems is the product solving and how is that benefiting you?
Segmenting callers, which helps us make informed decisions.
Invoca has enabled a deeper level of call tracking
What do you like best about the product?
Easy to use
Training videos
Variety of use cases
Training videos
Variety of use cases
What do you dislike about the product?
Nothing to add in this area. So far, I've been happy with the tool
What problems is the product solving and how is that benefiting you?
Invoca enable us to tie multiple numbers to one master phone number, enable tracking, and allow for custom scripts
Invoca greatly optimizes our advertiser campaigns
What do you like best about the product?
The most helpful aspect to our team is the ability to track costs and conversions through the easy-to-use dashboard reporting. The platform is also very easy to manage.
What do you dislike about the product?
We would like to see more integrations with other services but as of the last training session that was held, we understand that additional opportunities are coming.
What problems is the product solving and how is that benefiting you?
Invoca allows us to track our partner's direct inward dialing details through data-rich detail reporting down to the origin of the call, qualifying time, and recording detail that helps with additional revenue opportunities.
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