What do you like best about the product?

Invoca turns the lights on in an area where we've been operating in the dark, the call center. Tracking digital activities and tying them to offline conversions has always been difficult, but Invoca makes that much more scalable and accurate.
Leveraging invoca's signals/AI, we're able to feed conversions back to our platforms (i.e. SA360) to let the algorithms know a conversion happened and those dollars weren't wasted.

What do you dislike about the product?

The only real ding I can give invoca would be wanting increased data from existing integrations vs needing Invoca to host the IVR. Currently, hosting the IVR is required, and if we could get the same level of data without blowing up the call center's infrastructure - that would be a huge win.

What problems is the product solving and how is that benefiting you?

Invoca is bringing visibility to our digital media activities and allowing us to track if our paid media activities (i.e. search, Facebook, etc.) are driving calls and conversions at our call center. I cannot overstate enough that this visibility is a game changer.

What do you like best about the product?

Invoca's team is responsive and their tool's user interface is fairly easy to navigate.

What do you dislike about the product?

There are so many options to consider or ways to use Invoca when completing the setup that projects can get rather complicated. The good thing is that if your requirements are complex, they can handle it!

What problems is the product solving and how is that benefiting you?

Invoca helps me track my online and offline campaigns and allows me to understand which are working and which are not. Getting access to that data helps me communicate those insights to our leadership team to help make better decisions.

What do you like best about the product?

Invoca makes tracking your marketing internal marketing efforts and affiliate marketing efforts a breeze. The ability to tag your calls with any data you would need to quickly report off of within the system or build beautiful dashboards it's my favorite thing to do. Managing affiliate marketing relationships within this tool through call tracking, and providing real-time earnings data directly to your affiliates is just a breeze with Invoca. Simply onboard a publisher/affiliate and they will have access to their own Invoca login to monitor how their campaign is performing easily and the amount of money they are making. And the added bonus to this is they see what you see, they don't need to wait for you to provide reports to them the exact data points you are using to monitor their calls can be shared with them and set up for them to see how you are evaluating the performance of their call. If the publisher has their own business analytics system and doesn't want to access yet another tool, then they have the option to set up an API push in their publisher account to then get the data directly sent to their analytics tool. T

The next best thing would arguably to me is probably the BEST thing about Invoca is the team at Invoca is absolutely incredible. I have been working with this company for 3 years now and have yet to meet one person from the company that wasn't well versed in the product as if they created it, and the friendliest people. I don't know what recruitment pool they are getting these workers from but they absolutely amazing individuals! The partnership you receive from Invoca isn't something you could ever replace with another tool. You may be able to find another Call Tracking software with similar capabilities but they won't have the Invoca Team and when you take on a tool like this you really need a team to help ensure you get the most value out of it and Invoca gets an A+++ for this. I have worked with several Call tracking companies in the past and I was an afterthought just another customer in a sea of customers, who met with an account rep once a quarter. With Invoca we meet weekly or bi-weekly up to you, and they are constantly evaluting your account to provide you with helpful insights on how to improve your marketing efforts.

Invoca llistens to their customers and are continuously adding enhancements to their already amazing platform. They are definitely an innovative company that just keeps on going, nothing is ever enough for them it feels, which is great to know

What do you dislike about the product?

I can't seem to find a downside to Invoca, what I wish they could be is a Dialer Software in addition to what they already do then life would be great! All our Calling needs would be in one place :)

What problems is the product solving and how is that benefiting you?

Invoca is solving attribution of our calls and identifying where they came from specifically from which channel, which in turn allows us to push more marketing dollars towards these channels.

What do you like best about the product?

Excellent service from Syndey! Provided help with removing an imported phone number. Customer Service turned it around very quickly!

What do you dislike about the product?

It could be easier to create phone trees and mapping the experience to understand better.

What problems is the product solving and how is that benefiting you?

Invoca maps TFNs to Microsoft Dynamics 365 CRM from an external Toll-Free Number to an Internal desk number.

What do you like best about the product?

For CHP, the most gratifying part of Invoca is the instant feedback and results for our marketing campaigns. Before Invoca, we had no data or measurements of how our tactics and channels were performing. We've continued to be more informed in our marketing due to the call tracking Invoca allows.

What do you dislike about the product?

If we try to do something more complex beyond the basic call tracking, we usually run into issues. Also, as time goes by we learn of more features that have been available that haven't been utilized.

What problems is the product solving and how is that benefiting you?

It is giving us strong data points so we can pivot our marketing campaigns based on performance.

What do you like best about the product?

Invoca is a solid call tracking tool. It has been extremely helpful for us to be able to get proper online-to-offline attribution. Their customer support is just amazing.

What do you dislike about the product?

There are many limitations in terms of variables and elements to append to tracking. Although it helps keeping the platform clean it also sometimes delays escalation.

What problems is the product solving and how is that benefiting you?

Invoca helps us better identify what campaigns are driving calls and offline sales, especially when the calls come from online channels.

What do you like best about the product?

Invoca excels at bridging online and offline conversions by attributing inbound calls directly to digital campaigns, keywords, and channels, giving marketers clear visibility into revenue impact. Its AI-driven call analysis provides granular insights into call quality and intent, helping teams optimize beyond simple call volume. The platform also integrates smoothly with tools like Google Ads, GA4, and Salesforce, enabling closed-loop reporting and more informed campaign decisions. Overall, Invoca’s ability to tie media spend to meaningful business outcomes makes it a valuable tool for driving performance.

What do you dislike about the product?

Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap. Dashboards aren’t always intuitive or flexible compared to GA4 or other analytics tools. Improve UI/UX with more customizable, self-serve reporting options.

What problems is the product solving and how is that benefiting you?

Invoca is benefiting us by ensuring we can clearly link marketing spend to revenue-driving calls, which is critical in a business where many conversions still happen offline. It gives us visibility into which campaigns, keywords, and channels generate the most valuable calls, so we can optimize budget allocation more effectively. The AI-driven call analysis helps us understand caller intent and call quality, reducing wasted spend and improving lead qualification. And because Invoca integrates with GA4, Salesforce, and other tools in our stack, it enables closed-loop reporting and makes it easier for our teams to align on performance insights across digital and offline channels.

What do you like best about the product?

The support received by the team when looking for new ways to improve our marketing programs.

What do you dislike about the product?

Proactively giving us some insights on our programs.

What problems is the product solving and how is that benefiting you?

Call tracking, missed sales calls, routing and distribution of the calls

What do you like best about the product?

Invova AI capabilities make it possible to review a large volume of calls and easily provide feedback on call handling. Invocas dashboard is easy to use and the support provided by their teams was invaluable.

What do you dislike about the product?

The only downside is the initial set-up with Invoca was time intensive, but once established the insights provided have been invaluable.

What problems is the product solving and how is that benefiting you?

Invoca is helping our agents improve their call handling and customer service leading to an increase in consultations/appointments set with prospects.

What do you like best about the product?

Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging.
Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.
A variety of dashboards are available, and you can build the views you want to see.
We can run detailed reports with the needed metrics and easily export them to excel.
The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.
Setting up integrations with CRM and GA is easy.
The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.
They are interested in product feedback and actually use it to make improvements to the product.

What do you dislike about the product?

The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations.

Some of the vocabulary used for features/actions was challenging at first.

What problems is the product solving and how is that benefiting you?

We can now close the loop and get customer journey data when our online marketing prompts offline conversions. We also can use keywords directly from the customer’s conversation to improve the accuracy of conversion signals, improve the experience, refine messaging and fine-tune ad spend.