Invoca
InvocaReviews from AWS customer
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Amazing partnership
What do you like best about the product?
The team and the advanced technology are the best parts of Invoca. You would not succeed without both being excellent.
What do you dislike about the product?
The technology Invoca uses can be hard to grasp for most people. The good part is the team there does a great job supporting questions and walking you through everything.
What problems is the product solving and how is that benefiting you?
We can complete the attribution loop on paid calls, something we could not do before. We can also monitor and measure our sales team's effectiveness with the Invoca and Invoca for Sales platforms.
The technology is nearly unlimited
What do you like best about the product?
The AI technology and the dedicated customer rep; I love the AI signal experience and the betas are all worthwhile endeavors in technology.
What do you dislike about the product?
More transparency on how data is passed through; patient data needs to be highly protected in healthcare. Also, it can be difficult getting an answer from the technical side. I would recommend a better connection with tech team members, as many questions relate more to IT than a customer rep.
What problems is the product solving and how is that benefiting you?
AI signal is resolving a lot of concerns around whether a phone call is "wroth" counting as an intent action or not. Having more refined conversion data helps us optimize our marketing campaigns.
Great Solution for Call Tracking, Lead Attribution and AI Conversational Intelligence
What do you like best about the product?
Dashboards and global views where we can see real time multi-site and multi-channel call insights. Artificial Intelligence driven signals and conversational intelligence "score cards" to standardize metrics and sales performance. Integrates with Google Analytics to help create lookalikes for bids or suppress ads for converted traffic. Product and Customer Success teams have been great to work with - always seeking feedback but then actually implementing recommendations to UI/UX.
What do you dislike about the product?
Few downsides - would still love to see more user-level login and utilization metrics to track how and how frequently users are engaging with the platform. Occasional "noise" in the inbound calls with spam/bots, but that can't be helped with provisioned tracking #'s - just the reality of telephony and the world but hate to 1. get charged and 2. sift through the calls. Thankfully, there are filters and signals for that ;-)
What problems is the product solving and how is that benefiting you?
Helping us with lead attribution for inbound calls, tracking customer journey on website from first page visited to calling page, providing insights into conversational topics with sales agents and prospects, etc. working through an outbound call beta currently to apply the same great artificial intelligence for inbound calls to our outbound sales efforts
Helpful CSM, Useful data
What do you like best about the product?
Our CSM Haley Creed has been VERY helpful. We merged into Invoca from Dialogtech at the same time that we had several internal team member changes, so there was quite a learning curve. Haley helped us fully understand the platform. In addition, the data has helped us drive marketing efforts.
What do you dislike about the product?
It was a little tricky to get the hang of at first. It was a whole new world, and we are still learning everything that this platform is capable of.
What problems is the product solving and how is that benefiting you?
The main thing we use Invoca for is seeing where all of our phone calls are coming from. This allows us to see what marketing efforts are working best.
Great product with the ability to export and own the data.
What do you like best about the product?
API functionality and the ability to pull our the calls into a transcript
What do you dislike about the product?
none at the current time. We would like to get into the outbound product in 2023.
What problems is the product solving and how is that benefiting you?
Marketing attribution, UX/CX from call in pages, and signals to align our customer support reps to have one unified experience across all regions
Great Platform for Reporting & Insights on Calls
What do you like best about the product?
Invoca has been a valuable resource to help us gain more visibility into the true value of customer phone calls. Instead of reporting raw call volume only, we are able to match outcomes back to the marketing efforts that generated the calls and help optimize our media to increase efficiency. The Invoca team has provided excellent support and training along the way and are real allies to our business.
What do you dislike about the product?
There are some small and occasional technical hurdles that we must occasionally clear - re-verifying connections to 3rd party systems, overriding default settings that restrict number creation, and some carrier/forwarding issues - but the Invoca team always manages to resolve issues quickly.
What problems is the product solving and how is that benefiting you?
Invoca helps our traditional and digital marketing teams accurately represent the value of calls generated, instead of just volume, allowing us to demonstrate and merchandise the value of our approach to our internal stakeholders.
Invoca gives you stats that you need to be effective.
What do you like best about the product?
Invoca takes the guesswork out of scoring calls. It is user-friendly, allowing you to make changes on the fly as you grow. When you remove the person and insert the "machine," things run smoother. There is no longer a person to blame for low scores or bad calls.
What do you dislike about the product?
Initially, I was reluctant that the platform would work as needed. I thought this was due to the platform not recognizing "industry" keywords. We found quick workarounds, and I am impressed with the results.
What problems is the product solving and how is that benefiting you?
Invoca has solved the age-old problem of the blame game. Invoca removes the person and inserts the machine. You can always accuse Becky of only listening to your worst calls, but you can't blame Invoca for anything other than scoring all of your calls.
Great experience so far with Invoca
What do you like best about the product?
The customer service and promptness to solve any customer problem proactively.
What do you dislike about the product?
I can't think of any areas of improvement.
What problems is the product solving and how is that benefiting you?
Invoca is helping us provide valuable phone call data from the customer. We're able to dig deeper to find gold nuggets and opportunities to improve upon in our paid media and organic campaigns.
Intuitive platform with insightful call tracking analysis
What do you like best about the product?
The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack. I've now implemented Invoca at two different companies, and in addition to the great technology, it's backed by superior support.
What do you dislike about the product?
This is not necessarily a downside, but you need to put in some leg work internally to get the most out of the platform. The Invoca team is there to assist and can provide resources to help. Being involved and committed to the onboaridng and getting the relevant integrations set up, plus staying committed to ongoing review of the data (which comes easy with their intuitive dashboard and auto-generated reports you can set up), will allow you to get more out of the platform. The more effort you put into the implementation, the more insights you'll get out of it.
What problems is the product solving and how is that benefiting you?
Invoca provides an easy, intuitive self-serve ability to assign new static phone numbers to various offline marketing sources and a dashboard for reviewing realtime results. The capabilities on the digital side with dynamic phone number replacment and online metrics/insights are also better than other platforms I've explored.
Invoca Review
What do you like best about the product?
Invoca is great because it allows for a true omni-channel tracking experience. Connecting call data to onsite data. It allows us to not just track and connect the customer data across channels, but also improve the customer experience by sending oneline data to sales agents that can allow them to provide a personalized phone call experience based on online behaviors.
What do you dislike about the product?
There is not much to dislike about Invoca. When I've considered a tool like this in previous organizations, the risk of a confusing customer experience was a concern since the customer would potentially see many different phone numbers to call when they visit the website on different days. For organizations with true retail centers, this might be a concern, but within an organization where location doesn't matter as much, the risk is low.
What problems is the product solving and how is that benefiting you?
Invoca is solving omni-channel tracking for us. We've benefitted by being able to attribute marketing spend (paid search, social) to phone calls, which further empowers marketing to make a larger impact on the bottom line.
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