Invoca
InvocaReviews from AWS customer
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Leading call analytics and intelligence platform
What do you like best about the product?
How easing it is to use the platform, enable data integrations and tracking to provide granular performance insights of our advertising programs that in turn aid in delivering measurable business outcomes.
What do you dislike about the product?
As a prior customer of Dialogtech, I miss DialogTech's customer service model. Invoca's self-serve approach works well coupled with the online resource portal however that approach falls short if an urgent problem arises requiring immediate attention. As I understand it, the vision for Invoca is to fold in Dialogtech's customer service approach which will easily solve this constructive feedback.
What problems is the product solving and how is that benefiting you?
Granular marketing attribution and customer experience insights. Next, we will leverage the platform to integrate offline revenue back to call activities to optimize to near real-time revenue.
Wireless Business Review
What do you like best about the product?
I like the power the platform provides by filling a knowledge gap between the online customer experience and call center touchpoint. I also like the Invoca team members that support my line of business.
What do you dislike about the product?
I think there could be more "out of the box" training available on day one and/or more consistent user training sessions.
What problems is the product solving and how is that benefiting you?
We are trying to find out the root causes of our shoppers pain points that triggers the need to call an agent instead of self-serving online.
Invoca has a great support team
What do you like best about the product?
Their constant support and the ever-growing integration points help capture click-to-call insights. Facebook and Google ads have multiple ways to connect.
What do you dislike about the product?
A little confusing about how to connect via view through interactions
What problems is the product solving and how is that benefiting you?
Being able to link sales made from calls and calls from campaigns. It makes us productive because we can use this information to retarget and also measure channel effectiveness
Best Way to Train!
What do you like best about the product?
With the recording, we can go back and listen to the calls. We sit down and talk about what we did right and what needs improvement. As our business grows, it also allows us to think about how we can be more inviting to attract each caller in our doors. It also allows each of our team members to listen to how they sound on the phone. It gives them perspective if they sounded rushed, were they polite, courteous, and helps them make corrections based on our programs and expectations.
What do you dislike about the product?
No dislikes. The product has good metrics and is easy to use. The one improvement I would suggest is the ability to make notes on individual calls for training.
What problems is the product solving and how is that benefiting you?
The benefit of Invoca is that we are constantly training. This allows us to do right by our guests and, in turn, create a steady path for growth. Call tracking keeps all members that answer the phone in the same mindset.
Seamless integration, invaluable insights
What do you like best about the product?
Being able to understand the conversations happening when users call us from our advertisements.
What do you dislike about the product?
That I don't have time to listen to calls more!
What problems is the product solving and how is that benefiting you?
Insights into the lead to patient journey and the ability to make a 1:1 match back to our advertising updates.
Recommendations to others considering the product:
Invoca is not only easy to use but it is easy to implement. Invoca protects your data and the account team is always there for your your questions and insights.
Nothing compares with Invoca
What do you like best about the product?
Invoca is call tracking on steroids. It's so much more than just dynamic phone number tracking or even marketing attribution on calls. Invoca's ability to listen to calls in real time and understand what the caller and agent are saying, and then take those insights and decide if a conversion happened and fire that back to your ads platform is incredible.
What do you dislike about the product?
I'd like to see Invoca provide better integration with Facebook Ads. Their Google integration is spot-on for conversion tracking, but it's not so cut-and-dry with Facebook. Their reporting features could be improved too--like it's way too difficult to simple see a report of all of your static numbers (Google Call Extensions) or to filter by Media Type.
What problems is the product solving and how is that benefiting you?
Invoca enables conversion tracking beyond the call. With other call tracking tools, you only know that a call took place, but with Invoca you get to see what actually happened on the call (did they make a purchase, schedule an appointment?). This enables us to put a dollar value on a phone call!
Great product but a bit on the costly side
What do you like best about the product?
The ability to attribute calls and transcribe the dialogue
What do you dislike about the product?
Platform not very intuitive. Also more expensive than others in market.
What problems is the product solving and how is that benefiting you?
Marketing campaign attribution, call center operations, accountability
Getting better all the time
What do you like best about the product?
ease of the platform, common usage among other partners
What do you dislike about the product?
hard to track by details. takes a long time to load and reset campaigns
What problems is the product solving and how is that benefiting you?
tracking and monitoring call campaigns. ability to optimize traffic sources based on listening to calls
Review of Invoca
What do you like best about the product?
Onboarding was easy. The account managers were very helpful.
What do you dislike about the product?
Nothing that I dislike comes to mind. We were recently onboarded.
What problems is the product solving and how is that benefiting you?
Invoca helps track offline conversions for our marketing team.
Data that Matters
What do you like best about the product?
Our company values calls above all conversions and having a tool like Invoca that tracks calls the way WE value them is a necessary part of our business model. As a Digital Marketer, I use Invoca daily to understand the type of calls I am getting to make adjustments to my advertising. The bottom-funnel insight this tool provides for our strategy is essential for our success.
What do you dislike about the product?
I am still fairly new to Invoca as I have been using this tool for a few months. The only issue we have is on our end in finding new ways to value our conversions. It has nothing to do with Invoca.
What problems is the product solving and how is that benefiting you?
What is the quality of calls are we paying for our facilities? Invoca allows us to place values to different types of calls in a manner that allows us to experiments and filter traffic to capitalize our spend.
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