Invoca
InvocaReviews from AWS customer
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Good so far - not very customizable
What do you like best about the product?
Invoca is a user friendly platform where we can track the calls originating from our website, and the original phone number (source) that the call came from. I also like that we can set up specific campaigns, and have each campaign be a little different.
What do you dislike about the product?
Invoca doesn't provide a full in-depth analysis, so it can be tricky to find opportunities for optimization within the campaigns.
What problems is the product solving and how is that benefiting you?
We have over a hundred different phone numbers listed on our site, and we wrap each number in a specific Invoca number. This process makes it easy to track the full metrics of each campaign, including the call duration, origination source, IVR key presses, etc. These metrics are extremely valuable. Additionally, there is a level of automation with Invoca, which has been key.
Great experience with Invoca
What do you like best about the product?
data analytics , thorough data, attentive team
What do you dislike about the product?
I don't know that there are any downsides - as a team we need to embrace it more
What problems is the product solving and how is that benefiting you?
Quantifying marketing performance, optimization, reporting, analytics.
There is a lot more we can do with linking these insights to the rest of the customer journey.
There is a lot more we can do with linking these insights to the rest of the customer journey.
Recommendations to others considering the product:
My experience has been brief, yet promising. We should be using it more - everything we learn from invoca is helping us manage our business better.
Great to track results and create AI signals.
What do you like best about the product?
Very helpful to track campaign results & build AI signals as well if you cannot know what is a sale call or service call in your organization.
Easy to use and implement in a campaign, once set-up.
Easy to use and implement in a campaign, once set-up.
What do you dislike about the product?
Interface could just be a little more user-friendly/intuitive when adding an Invoca Tag (new TFN on website) for instance.
What problems is the product solving and how is that benefiting you?
Tracking calls, results attribution.
It had a great selection of content.
What do you like best about the product?
Signal discovery and the ability to find attribution.
What do you dislike about the product?
The training and overall time it takes to learn the software.
What problems is the product solving and how is that benefiting you?
UX of our website
Onboarding is a little slow
What do you like best about the product?
The idea behind Invoca is sound. I like the idea of capturing customer conversations so I can measure what conversations lead to sales and what conversation signals are good to target with my marketing. Knowing what customers say helps me write ad copy that speaks to customers in their own words.
What do you dislike about the product?
Onboarding has been very slow. While the parent company is an existing customer, they have yet to integrate my channel or provide any training.
What problems is the product solving and how is that benefiting you?
No problems solved yet, but I know what I want to go after. I want to use Invoca to help improve my automated bidding paid search ads, and I want to look for phrases that my customers use so I can incorporate them into my ad copy.
Highly Recommend | Superb Technology
What do you like best about the product?
I highly recommend Invoca for call tracking. Not only is their client service superb but the technology is lightyears ahead of competitors.
What do you dislike about the product?
Only opportunity is to enhance demographic data integrity.
What problems is the product solving and how is that benefiting you?
Last touch attribution for advertising.
Recommendations to others considering the product:
Compare all projects.
Invoca Is Awesome
What do you like best about the product?
I like the look and feel
The tracking capabilities.
The customer support.
The tracking capabilities.
The customer support.
What do you dislike about the product?
There is nothing about Invoca I can say I dislike at the moment.
What problems is the product solving and how is that benefiting you?
Tracking of calls from before the click to after the click. Its helps us understand our customers more.
Recommendations to others considering the product:
Its one of the best call tracking solutions.
New User, Still Learning
What do you like best about the product?
The reporting that is available seems promising.
What do you dislike about the product?
Still working through a lot of the features. So far there isn't anything that stands out.
What problems is the product solving and how is that benefiting you?
Solving for attribution from our contact center to our SEM marketing campaigns.
Review 2020
What do you like best about the product?
Lots of effort made to encourage participation and sense of community even from afar
What do you dislike about the product?
It was difficult accessing links to video/livestream. Recommend next year having a very clear path or for virtual events have specific sessions that people can sign up for and add to their calendars
What problems is the product solving and how is that benefiting you?
Tracking calls and conversions in the call center and tying it back to digital activities.
Recommendations to others considering the product:
N/A
Great Experience
What do you like best about the product?
All relevant content in the presentations. I also enjoyed the happy hour wine tasting that was hosted by Invoca to further engage customers.
What do you dislike about the product?
More breakout sessions throughout the day covering more topics would be a great way to bring in more people to engage with Invoca.
What problems is the product solving and how is that benefiting you?
We are getting better/more data on calls.
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