Invoca
InvocaReviews from AWS customer
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I've found Invoca to be a clever and useful tool with an intuitive user experience.
What do you like best about the product?
My favorite part of the platform so far is the custom reports and how easy it makes listening to specific parts of calls. The time stamps for specific words streamlines the process of listening to a lot of calls, which can be tedious and time consuming.
What do you dislike about the product?
We have had issues with match rate issues with CRM Data. A lot of the calls from our CRM data do not match the call information on Invoca.
What problems is the product solving and how is that benefiting you?
Our main goal is sales/converts being properly attributed. We want the calls on the phone numbers from the paid team to be recognized for the leads and converts that come from it. It has also given the Invoca users a clearer understanding of our sales / enrollment funnel.
Recommendations to others considering the product:
I would recommend that new users spend time exploring the platform and listening to calls before setting up and refining signal rules. I would also recommend experimenting with Boolean rules.
Incredible Addition To Our Marketing Technology Stack
What do you like best about the product?
I love the ability to pass offline events into Invoca so we can optimize our marketing based on response. The number of integration tools is fantastic and has drastically improved our marketing efficiencies.
What do you dislike about the product?
Reporting dashboard could be improved in regards to the visualizations, but they give you the ability to export any data you want to see in CSV format. From there, you can put it in Tableau, GSD or your favorite data visualizatoin tool.
What problems is the product solving and how is that benefiting you?
We are solving call attribution as well as overall marketing attribution by being able to understand where exactly our calls are coming from. With Invoca, we have also solved the issue of streamlining our call center by automating attribution. Other benefits we've seen is the ability to see which pages on our website are creating the most activity.
So much to discover
What do you like best about the product?
Th feature I like the most in invoca is the AI functionality.
What do you dislike about the product?
Not always straightforward to get exports.
What problems is the product solving and how is that benefiting you?
Identifying how to maximize on sales calls.
Everything I want to see at my fingertips
What do you like best about the product?
I can easily see, organize, and report on all the data I need.
What do you dislike about the product?
I would like the call logs to be tied to customer records.
What problems is the product solving and how is that benefiting you?
Improving customer service through training and increasing customer loyalty through insights.
In-depth data that drives our marketing efforts to better serve our customers!
What do you like best about the product?
The ability to listen to calls and gain more intel and the power of its artificial intelligence that statuses our calls appropriately so we know if it is a prospect, appointment, etc. and do deeper dives into the calls. The platform is easy to navigate and user-friendly.
What do you dislike about the product?
I don't like not being able to call and speak with a live person at customer support. Even though your team has promptly responded to me after I have submitted tickets in the past, it still involves exchanges of emails, before we arrive at the real issue. Whereas, if I could speak with a live person, I might get my issue or problem resolved immediately.
What problems is the product solving and how is that benefiting you?
We use Invoca to provide us with data to deliver better marketing strategies and services to our customers. We are able to track prospects and appointments made from our marketing campaigns to determine which ones are successful, and therefore utilize the best campaigns that work!
Best in call tracking
What do you like best about the product?
We love the insights Invoca provides us with call data, the keywords that drove the call, the time and duration of the call, and most importantly the conversion data.
What do you dislike about the product?
The interface could be a little easier for newbies.
What problems is the product solving and how is that benefiting you?
Problems we are solving is connecting the calls to conversion data. Benefits would be to scale it accordingly.
Great Flexibility and Support
What do you like best about the product?
The support team is attentive to our needs and works to address our concerns.
What do you dislike about the product?
Adding new numbers to a page can be very manual.
What problems is the product solving and how is that benefiting you?
Call tracking and AI insights.
Excellent Expertise and Customer Service
What do you like best about the product?
That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account.
What do you dislike about the product?
Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing.
What problems is the product solving and how is that benefiting you?
It's great to be able to attribute a call to a specific marketing campaign. We use invoca for web but also for our offline static numbers.
Recommendations to others considering the product:
None
Great Company with Great People
What do you like best about the product?
There is great people that work at Invoca. They are knowledgeable and know who to use their products effectively in real world applications.
What do you dislike about the product?
There isn't anything I can complain about.
What problems is the product solving and how is that benefiting you?
We are using Invoca's sales signals to tag sales calls to automate processes.
Recommendations to others considering the product:
N/A
Easy to Navigate & Proves Success
What do you like best about the product?
The tool is very user friendly and easy to navigate from a user perspective.
What do you dislike about the product?
The ring pool limit, customers have expressed concern that they don't know the source of all of their calls. When we are reporting on calls by tactic/channel it can cause some confusion/frustration when we cannot attribute all calls to paid tactics.
What problems is the product solving and how is that benefiting you?
The ability to report by tactic is beneficial, without having to create numbers by channel, as we do in similar platforms such as CTM/call rail.
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